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How to write a business plan with special emphasis on marketing

Business
1 of 60
Marketing Your Company Business Plan - Marketing REDI Susan Prince March 10, 2010
About the Instructor ,[object Object],[object Object],[object Object]
Ground Rules ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Today’s Goals ,[object Object],[object Object],[object Object],[object Object],[object Object]
The Business Plan ,[object Object],[object Object],[object Object],[object Object],[object Object]
The Business Plan ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Business Plan ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Executive Summary ,[object Object],[object Object],[object Object]
Financial Projections ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Business Plan Sections ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Business Description ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Business Description ,[object Object],[object Object],[object Object],[object Object]
Company Description ,[object Object],[object Object],[object Object],[object Object]
Core Marketing Message ,[object Object],[object Object],[object Object]
Exercise # 1 ,[object Object],[object Object],[object Object]
Exercise #1 ,[object Object],[object Object],[object Object]
Your Company Description with a difference ,[object Object],[object Object],[object Object],[object Object]
Core Marketing Message ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Product description ,[object Object],[object Object],[object Object],[object Object],[object Object]
Your Market ,[object Object],[object Object],[object Object]
Market Analysis ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Market Research ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Market Segmentation ,[object Object],[object Object],[object Object],[object Object],[object Object]
Market Segmentation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Market Segmentation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Market Segmentation ,[object Object],[object Object],[object Object],[object Object]
What’s Your Target Market ,[object Object],[object Object]
What’s Your Target Market ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What’s Your Target Market ,[object Object],[object Object],[object Object],[object Object],[object Object]
Know You Competitors ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Know your Environment ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Marketing is not evil ,[object Object],[object Object],[object Object],[object Object]
Marketing isn’t rocket science ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Marketing is important ,[object Object],[object Object],[object Object],[object Object]
What is Marketing Then? Marketing is how you communicate the value of your product/service Marketing creates the sales opportunity
Are You Ready to Market? ,[object Object],[object Object]
Positioning Statement ,[object Object],[object Object],[object Object],[object Object],[object Object]
Positioning Exercise ,[object Object],[object Object],[object Object],[object Object]
Goals and Objectives ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Marketing Strategies and Tactics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Product/Service Overview ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Price ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Place ,[object Object],[object Object],[object Object],[object Object],[object Object]
Place ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Promotion ,[object Object],[object Object],[object Object],[object Object]
Promotion Options ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Internet ,[object Object],[object Object],[object Object],[object Object],[object Object]
Advertising ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Public Relations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Direct Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Promotions/Events ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Product Literature ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Premiums ,[object Object],[object Object],[object Object],[object Object],[object Object]
Sales Force ,[object Object],[object Object]
So many choices – so little money ,[object Object],[object Object],[object Object],[object Object]
Where to begin? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Congratulations! ,[object Object],[object Object]
Parting Words ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Follow-up ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Marketing Presentation

  • 1. Marketing Your Company Business Plan - Marketing REDI Susan Prince March 10, 2010
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  • 36. What is Marketing Then? Marketing is how you communicate the value of your product/service Marketing creates the sales opportunity
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