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[object Object],[object Object],[object Object],[object Object],[object Object],Tom Ford  Richemont
[object Object],[object Object],[object Object],[object Object],Tom Ford  Richemont
[object Object],Tom Ford  Richemont
[object Object],TFR Ltd. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
5 Forces
Market Overview ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],Relative strengths
Investment Plan Company Structure 100 % owned by Richemont.  20 years initial agreement 5 member Board of Directors  1 representative from Tom Ford company  HO costs sharing from 3 rd   year  No dividends for Richemont in the initial years 10% of Revenue >> Tom Ford ’s fees    No major debt financing Launch into Accessible luxury segment  Evaluate moving into luxury segment @ Year 3 Launch Men ’s range of watches  Introduce women’s range in the 3 rd  yr of operation  Year 3 Year 2 Year 5 Year 4 Year 1 25 M
HO Structure 3 Tier Level Organization ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],Collection plan -Lifestyle-
[object Object],[object Object],[object Object],Collection plan -Lifestyle-
1.Skeleton dial sapphire crystal case back with automatic mechanical movement 2. Basic silver titanium color 3. Strap – spido textile material Collection plan -Lifestyle-
Collection plan -Elegant- Both elegant and lifestyle  lines are starting  lines  The portfolio will be diversified with time and extended into ladies watches  after year three
Collection plan -Elegant- Both elegant and sports  lines are starting  lines;  The portfolio will be diversified with time and extended into ladies watches  after year three
 
Market Segmentation
Marketing
Departmental  Stores DOS Distribution Highlights
Distribution Highlights Multi-Brand Shops Total Shops 167 263 327 383 428
Distribution Highlights Revenue per Store by Region  % Revenue vs. % of Shops by Region - 2017
P&L Realistic P&L Statement 2013 2014 2015 2016 2017   Comments for 2013   Comments for 2014   Comments for 2015   Comments for 2016   Comments for 2017   Revenues   119   216   309   409   498 COGS 33% of Rev 39 32% of Rev 69 31% of Rev 96 30% of Rev 123 30% of Rev 149 Gross Profit   80   147   213   286   348 Selling and Distribution Expenses 23% of Rev 27 23% of Rev 50 22% of Rev 68 21% of Rev 86 20% of Rev 100 Communication Expenses 8% of Rev 10 8% of Rev 17 7.5% of Rev 23 7.5% of Rev 31 7% of Rev 35 Administrative Expenses 9% of Rev 11 9% of Rev 19 8% of Rev 25 8% of Rev 33 7% of Rev 35 Other Operating (expense ) / Income   3   5   7   9   13 Operating Profit   29   56   90   128   166 Tom Ford % Payout 10% of Rev 12 10% of Rev 22 10% of Rev 31 10% of Rev 41 10% of Rev 50 Profit before Taxation 17   34   59   87   116 HO Costs         Fixed 25 Fixed 25 Fixed  25 Taxes 13% of Net Profits 2 13% of Net Profits 4 13% of Net Profits 4 13% of Net Profits 8 13% of Net Profits 12 Net Profit 15   30   30   54   79 Dividends   0   0   0   0   0 Transfer to Balance Sheet 15   30 0 30 0 54 0 79
Distribution Highlights Scenario 2 Multi-Brand Shops by Region - 2017 Revenue by Region - 2017 Realistic Pessimistic Realistic Pessimistic -31 -18 -11 -53 -98 -9 -42 -22
P&L Pessimistic P&L Statement 2013 2014 2015 2016 2017   Comments for 2013   Comments for 2014   Comments for 2015   Comments for 2016   Comments for 2017   Revenues   78   141   202   268   326 COGS 33% of Rev 26 32% of Rev 45 31% of Rev 63 30% of Rev 80 30% of Rev 98 Gross Profit   52   96   139   187   228 Selling and Distribution Expenses 23% of Rev 18 23% of Rev 32 22% of Rev 44 21% of Rev 56 20% of Rev 65 Communication Expenses 8% of Rev 6 8% of Rev 11 7.5% of Rev 15 7.5% of Rev 20 7% of Rev 23 Administrative Expenses 9% of Rev 7 9% of Rev 13 8% of Rev 16 8% of Rev 21 7% of Rev 23 Other Operating (expense ) / Income   3   5   7   9   13 Operating Profit   18   35   57   81   104 Tom Ford % Payout 10% of Rev 8 10% of Rev 14 10% of Rev 20 10% of Rev 27 10% of Rev 33 Profit before Taxation 10   20   36   54   72 HO Costs         Fixed 25 Fixed 25 Fixed  25 Taxes 13% of Net Profits 1 13% of Net Profits 3 13% of Net Profits 1 13% of Net Profits 4 13% of Net Profits 6 Net Profit 9   18   10   25   41 Dividends   0   0   0   0   0 Transfer to Balance Sheet 9   18 0 10 0 25 0 41
Conclusion
Appendix TFR LTD - Statement of Cash Flows - 5Yr Projection 2013 2014 2015 2016 2017       Cash Flow from Operating Activities     Profit before tax 17 34 59 87 116 Depreciation 1.0 1.0 0.7 0.3 0.0 Change in Working Capital 7 0 -1 2 8 HO Expenses 0 0 25 25 25 Taxation Paid 2 4 4 8 12 Net Cash from Operating Activities 9 30 31 52 71             Cash Flow from Investing Activities     Property, Plant & Equipment -3 -3 -2 -1 0 Other Investing Activities 0 0 0 0 0 Net Cash (used) / (generated) from Investing activities -3 -3 -2 -1 0       Cash Flow from Financing Activities     Proceeds from borrowings 0 0 0 0 0 Repayment of borrowings 0 0 0 0 0 Shares Issued 25 0 0 0 0 Dividends paid 0 0 0 0 0 Payment for treasury shares 0 0 0 0 0 Capital element of finance lease payments 0 0 0 0 0 Net Cash used in Financing activities 25 0 0 0 0       Net Change in Cash & Cash equivalents 31 27 29 51 71 Cash & Cash equivalents at beginning of period 0 31 58 87 138 Exchange gains on Cash & Cash equivalents 0 0 0 0 0 Cash & Cash equivalents at end of period 31 58 87 138 210
Appendix TFR LTD - Statement of Cash Flows - 5Yr Projection 2013 2014 2015 2016 2017       Cash Flow from Operating Activities     Profit before tax 10 20 36 54 72 Depreciation 1.0 1.0 0.7 0.3 0.0 Change in Working Capital 9 2 0 3 9 HO Expenses 0 0 25 25 25 Taxation Paid 1 3 1 4 6 Net Cash from Operating Activities 1 17 10 22 32             Cash Flow from Investing Activities     Property, Plant & Equipment -3 -3 -2 -1 0 Other Investing Activities 0 0 0 0 0 Net Cash (used) / (generated) from Investing activities -3 -3 -2 -1 0       Cash Flow from Financing Activities     Proceeds from borrowings 0 0 0 0 0 Repayment of borrowings 0 0 0 0 0 Shares Issued 25 0 0 0 0 Dividends paid 0 0 0 0 0 Payment for treasury shares 0 0 0 0 0 Capital element of finance lease payments 0 0 0 0 0 Net Cash used in Financing activities 25 0 0 0 0       Net Change in Cash & Cash equivalents 23 14 8 21 32 Cash & Cash equivalents at beginning of period 0 23 37 46 67 Exchange gains on Cash & Cash equivalents 0 0 0 0 0 Cash & Cash equivalents at end of period 23 37 46 67 98
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Tom Ford Richemont Jv Proposal

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  • 9. Investment Plan Company Structure 100 % owned by Richemont. 20 years initial agreement 5 member Board of Directors 1 representative from Tom Ford company HO costs sharing from 3 rd year No dividends for Richemont in the initial years 10% of Revenue >> Tom Ford ’s fees No major debt financing Launch into Accessible luxury segment Evaluate moving into luxury segment @ Year 3 Launch Men ’s range of watches Introduce women’s range in the 3 rd yr of operation Year 3 Year 2 Year 5 Year 4 Year 1 25 M
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  • 13. 1.Skeleton dial sapphire crystal case back with automatic mechanical movement 2. Basic silver titanium color 3. Strap – spido textile material Collection plan -Lifestyle-
  • 14. Collection plan -Elegant- Both elegant and lifestyle lines are starting lines The portfolio will be diversified with time and extended into ladies watches after year three
  • 15. Collection plan -Elegant- Both elegant and sports lines are starting lines; The portfolio will be diversified with time and extended into ladies watches after year three
  • 16.  
  • 19. Departmental Stores DOS Distribution Highlights
  • 20. Distribution Highlights Multi-Brand Shops Total Shops 167 263 327 383 428
  • 21. Distribution Highlights Revenue per Store by Region % Revenue vs. % of Shops by Region - 2017
  • 22. P&L Realistic P&L Statement 2013 2014 2015 2016 2017   Comments for 2013   Comments for 2014   Comments for 2015   Comments for 2016   Comments for 2017   Revenues   119   216   309   409   498 COGS 33% of Rev 39 32% of Rev 69 31% of Rev 96 30% of Rev 123 30% of Rev 149 Gross Profit   80   147   213   286   348 Selling and Distribution Expenses 23% of Rev 27 23% of Rev 50 22% of Rev 68 21% of Rev 86 20% of Rev 100 Communication Expenses 8% of Rev 10 8% of Rev 17 7.5% of Rev 23 7.5% of Rev 31 7% of Rev 35 Administrative Expenses 9% of Rev 11 9% of Rev 19 8% of Rev 25 8% of Rev 33 7% of Rev 35 Other Operating (expense ) / Income   3   5   7   9   13 Operating Profit   29   56   90   128   166 Tom Ford % Payout 10% of Rev 12 10% of Rev 22 10% of Rev 31 10% of Rev 41 10% of Rev 50 Profit before Taxation 17   34   59   87   116 HO Costs         Fixed 25 Fixed 25 Fixed 25 Taxes 13% of Net Profits 2 13% of Net Profits 4 13% of Net Profits 4 13% of Net Profits 8 13% of Net Profits 12 Net Profit 15   30   30   54   79 Dividends   0   0   0   0   0 Transfer to Balance Sheet 15   30 0 30 0 54 0 79
  • 23. Distribution Highlights Scenario 2 Multi-Brand Shops by Region - 2017 Revenue by Region - 2017 Realistic Pessimistic Realistic Pessimistic -31 -18 -11 -53 -98 -9 -42 -22
  • 24. P&L Pessimistic P&L Statement 2013 2014 2015 2016 2017   Comments for 2013   Comments for 2014   Comments for 2015   Comments for 2016   Comments for 2017   Revenues   78   141   202   268   326 COGS 33% of Rev 26 32% of Rev 45 31% of Rev 63 30% of Rev 80 30% of Rev 98 Gross Profit   52   96   139   187   228 Selling and Distribution Expenses 23% of Rev 18 23% of Rev 32 22% of Rev 44 21% of Rev 56 20% of Rev 65 Communication Expenses 8% of Rev 6 8% of Rev 11 7.5% of Rev 15 7.5% of Rev 20 7% of Rev 23 Administrative Expenses 9% of Rev 7 9% of Rev 13 8% of Rev 16 8% of Rev 21 7% of Rev 23 Other Operating (expense ) / Income   3   5   7   9   13 Operating Profit   18   35   57   81   104 Tom Ford % Payout 10% of Rev 8 10% of Rev 14 10% of Rev 20 10% of Rev 27 10% of Rev 33 Profit before Taxation 10   20   36   54   72 HO Costs         Fixed 25 Fixed 25 Fixed 25 Taxes 13% of Net Profits 1 13% of Net Profits 3 13% of Net Profits 1 13% of Net Profits 4 13% of Net Profits 6 Net Profit 9   18   10   25   41 Dividends   0   0   0   0   0 Transfer to Balance Sheet 9   18 0 10 0 25 0 41
  • 26. Appendix TFR LTD - Statement of Cash Flows - 5Yr Projection 2013 2014 2015 2016 2017       Cash Flow from Operating Activities     Profit before tax 17 34 59 87 116 Depreciation 1.0 1.0 0.7 0.3 0.0 Change in Working Capital 7 0 -1 2 8 HO Expenses 0 0 25 25 25 Taxation Paid 2 4 4 8 12 Net Cash from Operating Activities 9 30 31 52 71             Cash Flow from Investing Activities     Property, Plant & Equipment -3 -3 -2 -1 0 Other Investing Activities 0 0 0 0 0 Net Cash (used) / (generated) from Investing activities -3 -3 -2 -1 0       Cash Flow from Financing Activities     Proceeds from borrowings 0 0 0 0 0 Repayment of borrowings 0 0 0 0 0 Shares Issued 25 0 0 0 0 Dividends paid 0 0 0 0 0 Payment for treasury shares 0 0 0 0 0 Capital element of finance lease payments 0 0 0 0 0 Net Cash used in Financing activities 25 0 0 0 0       Net Change in Cash & Cash equivalents 31 27 29 51 71 Cash & Cash equivalents at beginning of period 0 31 58 87 138 Exchange gains on Cash & Cash equivalents 0 0 0 0 0 Cash & Cash equivalents at end of period 31 58 87 138 210
  • 27. Appendix TFR LTD - Statement of Cash Flows - 5Yr Projection 2013 2014 2015 2016 2017       Cash Flow from Operating Activities     Profit before tax 10 20 36 54 72 Depreciation 1.0 1.0 0.7 0.3 0.0 Change in Working Capital 9 2 0 3 9 HO Expenses 0 0 25 25 25 Taxation Paid 1 3 1 4 6 Net Cash from Operating Activities 1 17 10 22 32             Cash Flow from Investing Activities     Property, Plant & Equipment -3 -3 -2 -1 0 Other Investing Activities 0 0 0 0 0 Net Cash (used) / (generated) from Investing activities -3 -3 -2 -1 0       Cash Flow from Financing Activities     Proceeds from borrowings 0 0 0 0 0 Repayment of borrowings 0 0 0 0 0 Shares Issued 25 0 0 0 0 Dividends paid 0 0 0 0 0 Payment for treasury shares 0 0 0 0 0 Capital element of finance lease payments 0 0 0 0 0 Net Cash used in Financing activities 25 0 0 0 0       Net Change in Cash & Cash equivalents 23 14 8 21 32 Cash & Cash equivalents at beginning of period 0 23 37 46 67 Exchange gains on Cash & Cash equivalents 0 0 0 0 0 Cash & Cash equivalents at end of period 23 37 46 67 98

Notes de l'éditeur

  1. -Biggest presence of dpt stores in Europe -slow growth -DOS…start off in Namerica & Europe -both channels end up at 24 doors
  2. -TFR will grow mainly through Multi-Brand shops and in Asia -MB ’s make up 89% of total sales and --Total stores will grow from 167 to 428 by yr 5…at a rate of 27% -Fastest growing dist meth...Multi-Brand stores will grow at a rate of 27%/yr -Fastest growing region is Asia with 31%/ yr…all other segments are 23-25% -Multi-Brand shops make up 89% of ttl dist in 2017 similar % of sales
  3. -Asia, only sector where % of sales outperform % of stores -heavily dependent on Asia -Asia % of sls outperforming & of shops b/c its revenue per store is the highest -
  4. -Oper Income will be 67-70% during the 5yr period -Net Income will be in the range of 10-16% in the 5yr period -Ford will get 10% Payout for the use of his name -HO costs wil taken into account in Yr3..in order to let the business grow intiallly without incurring that expense -TFR will pay out dividends to Richemont after yr 5 when the company is stable -TFR will grow from a $119M to $498M by Yr 5, growing 43% per yr -Net Income will grow to $80M by Yr 5 TFR is an investment worth making..Richemont wont have to wait long to see TFR B-even in yr 1
  5. -Stores drop 35% & sales drop by 30% -Drops 114 stores for 171M in revenue -Asia had the biggest drop, lowering dependency on Asia
  6. -Sales drop by 171M -Net Profit profits drop to 41 from 79
  7. -Stores drop 35% & sales drop by 30% -Drops 114 stores for 171M in revenue -Asia had the biggest drop, lowering dependency on Asia