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Marketing your idea The Business Value in Social Networks Bilal Jaffery ,  Worldwide Social Media & Competitive Marketing Leader ,  IBM  ( twitter: @BilalJaffery) Daryl Pereira,  developerWorks Web and Social Media Manager , IBM (twitter: @cagedether)
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Collaboration drives business value Enabling people to work smarter together Unlocking innovation through broad participation Fostering deep insightful relationships
The Impact of  Social  Collaboration Word of Mouth, #1 Influencer in Business  Purchasing Behavior *Source:   IBM Community of Practice Business Impact Survey completed by approximately 2,300 respondents.
Social Collaboration helps people work smarter Example: IBM Lotus Connections to find people and information Quickly find the people you need by searching across your organization using keywords that help identify expertise, current projects and responsibilities Use a weblog to present your idea and get feedback from others; learn from the expertise and experience of others who blog Organize your work, plan next steps, and easily tap your expanding professional network to help execute your everyday deliverables, faster Activities Create, find, join, and work with communities of people who share a common interest, responsibility, or area of expertise Home Wikis Provide a place for groups of people to jointly create and maintain content through contribution and collaboration. Files Share your files with your colleagues. Everyone can store, share, and collaborate on files. Save, organize and share bookmarks; discover bookmarks that have been qualified by others with similar interests & expertise Blogs Communities Bookmarks Profiles
The  IDEAL  Statement: The  Social  Organization The whole organization is involved in social collaboration – internally and externally.  Graphic: Intersection Consulting on Flickr
IBM Confidential October 17, 2010 “ Informal conversation is probably the oldest mechanism by which opinions on products and brands are developed, expressed, and spread.”   –  John Arndt
developer Works :  Network Engagement Strategy Bilal Jaffery , Social Media & Competitive Marketing Leader  Your open and social organizational culture is your  competitive advantage .
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],IBM Social Computing Guidelines www.ibm.com/blogs/zz/en/guidelines.html
When community wins. We win. Bilal Jaffery  www.Bilal.ca   [email_address]
Case studies “ The Groundswell trend is not a flash in the pan. This is an important, irreversible, completely different way for people to relate to companies and to each other.” Groundswell Charlene Li and Josh Bernoff
Fish where the fish are Warped cartoon series finds natural following on Facebook Extending from traditional media into social media ,[object Object],[object Object],[object Object]
Fish where the fish are Twitter conversations around business conference growing rapidly Year-on-year Tweet volume up over 600% ,[object Object],[object Object],[object Object]
Be your own publisher Hubspot webinar series improves brand recognition Social media vendor use their own products to host wildly popular webinars ,[object Object],[object Object],[object Object]
Be your own publisher developerWorks blogs break down the barriers of marketing Direct communications from employees delivers over 2m page views a year ,[object Object],[object Object],[object Object],Try it now: email  [email_address] For a guest account
Roll your own network CitySourced creates network of smartphone citizens  Location-based-services used to create civic responsibility and improve Govt services ,[object Object],[object Object],[object Object]
Roll your own network Online community saves $100M in support costs  User community share information (400K+ active profiles, over 1000 community groups) ,[object Object],[object Object],[object Object]
More information Find us on the Ning network

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The business value in social networks tgmc

  • 1. Marketing your idea The Business Value in Social Networks Bilal Jaffery , Worldwide Social Media & Competitive Marketing Leader , IBM ( twitter: @BilalJaffery) Daryl Pereira, developerWorks Web and Social Media Manager , IBM (twitter: @cagedether)
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  • 3. Collaboration drives business value Enabling people to work smarter together Unlocking innovation through broad participation Fostering deep insightful relationships
  • 4. The Impact of Social Collaboration Word of Mouth, #1 Influencer in Business Purchasing Behavior *Source: IBM Community of Practice Business Impact Survey completed by approximately 2,300 respondents.
  • 5. Social Collaboration helps people work smarter Example: IBM Lotus Connections to find people and information Quickly find the people you need by searching across your organization using keywords that help identify expertise, current projects and responsibilities Use a weblog to present your idea and get feedback from others; learn from the expertise and experience of others who blog Organize your work, plan next steps, and easily tap your expanding professional network to help execute your everyday deliverables, faster Activities Create, find, join, and work with communities of people who share a common interest, responsibility, or area of expertise Home Wikis Provide a place for groups of people to jointly create and maintain content through contribution and collaboration. Files Share your files with your colleagues. Everyone can store, share, and collaborate on files. Save, organize and share bookmarks; discover bookmarks that have been qualified by others with similar interests & expertise Blogs Communities Bookmarks Profiles
  • 6. The IDEAL Statement: The Social Organization The whole organization is involved in social collaboration – internally and externally. Graphic: Intersection Consulting on Flickr
  • 7. IBM Confidential October 17, 2010 “ Informal conversation is probably the oldest mechanism by which opinions on products and brands are developed, expressed, and spread.” – John Arndt
  • 8. developer Works : Network Engagement Strategy Bilal Jaffery , Social Media & Competitive Marketing Leader Your open and social organizational culture is your competitive advantage .
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  • 10. When community wins. We win. Bilal Jaffery www.Bilal.ca [email_address]
  • 11. Case studies “ The Groundswell trend is not a flash in the pan. This is an important, irreversible, completely different way for people to relate to companies and to each other.” Groundswell Charlene Li and Josh Bernoff
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  • 18. More information Find us on the Ning network

Notes de l'éditeur

  1. Within our Lotus Connections social networking environment. We have.. And my favorite : Blogs and Communities