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- 16. Make a projection for the results of the test market of Avon’s direct selling strategy in China. Year 2006 2007 2008 2009 2010 China Cosmetic Market Size US$2,200M US$2,600M US$3,200M US$3,800M US$4,600M Avon China US$212.0M US$280.5M US$350.9M US$438.6M US$548.3M Avon Beauty Category US$152.6M UD$202.0M UD$252.6M US$315.8M US$394.8M Avon Direct Selling $$ US$106.0M US$140.3M UD$175.5M US$219.3M US$274.1M Distributor 200,000 400,000 600,000 1,000M 1,600M Concept Store 6,000 7,000 7,500 8,000 8,500 MSS % 6.94 7.77 7.90 8.31 8.58
Notes de l'éditeur
- http://www.chinaretailnews.com/2007/07/04/724-chinas-cosmetics-market-could-eclipse-united-states-in-2009/ October 30, 2006 | By ChinaRetailNews.com Editor | Print | Email Avon says its revenue in China grew 9%, despite the exit of company-run store counters, which had a negative 10-point impact on the company's quarter's revenue growth. Growth reflected the continued roll out of direct selling. At quarter end, Avon China had over 236,000 certified Sales Promoters registered with the government and was engaged in training these Sales Promoters to become active Representatives within Avon's direct-selling model. Units were 1% higher versus the prior year in the third quarter. China had an operating loss of US$3.0 million in the third quarter, versus operating profit of US$1.6 million in 2005's third quarter, due to increased expenses associated with the launch of direct selling and fees paid to service centers. Operating margin was (6.1)%.