1. Selected Business Article
Can social media get you fired?
http://www.bbc.com/capital/story/20130626-can-social-media- get-you-fired
Caitlin ChartierProfessor Klinkowstein
20. Ethnographic Research Findings
The biggest problem was the excessive amount of posting on all three social media websites.
21. Ethnographic Reading Summary
Going Deeper, Seeing Further: Enhancing
Ethnographic Interpretations to Reveal More Meaningful Opportunities for Design
There are10 ways that corporate ethnography gets deeper and more valuable insights.
22. Ethnographic Reading Summary
Going Deeper, Seeing Further: Enhancing
Ethnographic Interpretations to Reveal More Meaningful Opportunities for Design
Analogous cases help magnify details that could have been disregarded.
23. Ethnographic Reading Summary
Going Deeper, Seeing Further: Enhancing
Ethnographic Interpretations to Reveal More Meaningful Opportunities for Design
Try to directly involve customers in more open and collaborative ways.
24. Ethnographic Reading Summary
Ethnographic Research-Who are the users? How do they operate within their cultures?
Ethnography is "the study and systematic
recording of human cultures.”
25. Ethnographic Reading Summary
Ethnographic Research-Who are the users? How do they operate within their cultures?
Research produces the ability to understand in-depth user contexts.
26. Ethnographic Reading Summary
Ethnographic Research-Who are the users? How do they operate within their cultures?
Different from market research, which finds averages and generalities.
27. Ethnographic Reading Summary
TSA Checkpoint Evolution for Transportation Security Administration
TSA will now focus on explosives and people with “hostile intent.”
28. Ethnographic Reading Summary
TSA Checkpoint Evolution for Transportation Security Administration
IDEO designed a solution that calmed the environment of the checkpoint.
29. Ethnographic Reading Summary
TSA Checkpoint Evolution for Transportation Security Administration
Security and passenger experience improved because hostile intent became more visible.
30. Proposal for an Innovative Business
Clean social media devices, finding anything from curse words to alcoholic beverages in pictures, with a new app.
31. Proposal for an Innovative Business
After cleaning inappropriate posts, it will summarize posts each day, and analyze which days there were too many posts.
32. Proposal for an Innovative Business
Students applying for college, or anyone searching for an internship or job will find this especially useful.