This is the proposal of the our2050's brand design.

1. our brand
realfish
2010.09.10

2. our independent visual identity
our extended identity system

3. our independent visual identity

4. our independent visual identity
our 2050 red dot
our 2050

5. our extended identity system

6. our extended identity system
red dot
our font

7. our vision our city our business
our 2050 our 2050 our 2050
our extended identity system

8. our city
our life
our extended identity system

9. our world
our dream
our extended identity system

10. abcdefghijklmnopqrstuvwxyz
0123456789
~!@#$%^&*()_+=-[]|;:’”,./<>?

11. our public visual signs
our 2050
our 2050

12. our summary Material Source
National Geographic
Beijing 2008 Olympic Games
our 2050