2. Case Study: (NSPCC “Full Stop” Campaign)
Purpose:
To change attitudes: The advert brings a strong message of
bringing attention to child abuse and changing the opinion and
feelings of those who may not take time to think about the issue.
To raise awareness: The campaign is bringing forward how
younger children find it harder to speak to someone about abuse
in their homes or at school, due to feeling frightened or in some
circumstances ashamed. It raises awareness to protect children
and ensure that every child has a voice that should be heard.
To campaign: NSPCC released several forms of media
including print and television advertisements to spread the
message relating to child abuse across the nation. It challenged
the views and personal outlooks on how people think about child
abuse and how to protect children. It also spoke as a helpline for
young children facing problems in their personal lives.
To build relationships with subject: The NSPCC also
released on it’s advertisements and main websites contact
details for children themselves and people that were worried
about a child. It was released in several different languages and
was there as a form of communication and comfort between a
team member and a caller, whether it was in the event of an
emergency or just looking for someone to talk to.
Aims:
• To protect children facing neglect, sexual, physical and
emotional abuse.
• To protect children with disabilities.
• To provide a helpline to people worried about a child and
children themselves.
• To provide advice and information regarding child abuse.
• To create a change in the way society views child abuse and
raise a national awareness surrounding.
2Creative Media Production 2012
3. Techniques:
The message:
The first large quote can be interpreted in two ways, a double
entendre – the first being that the child is meaning their dad beats
them at the game, hence the image of the tennis ball. But the more
deeper meaning surrounding the sentence relates to child abuse,
demonstrating a physical representation with the tennis ball being
badly beaten, that relates to the child. It is a deep, emotional
message that works as a metaphor describing visually as an object
representing the child.
Target audience:
For the ChildLine campaign the NSPCC aimed to target children
from around 4-18 years old, this meant that they were speaking
directly to the children rather than to other around them – creating a
more personal relationship between the viewer of the campaign and
the charity. The “Full Stop” campaign targeted a mass audience, but
focused more initially on creating awareness – through doing this
they used a series of imagery and context that could be interpreted
in several ways, yet all related back to the main subject.
This advert in particular, can be read in two ways – a younger
audience member may read it as the father beats the child at a
game of tennis, relating to the ball. An older audience member with
a wider knowledge could interpret this message as meaning that the
child is being beaten physically, relating to the battered tennis ball.
Colours & Layout
The colour palette here are fairly neutral so that no attention is really
taken away from the simple text and the main initial imagery. The
natural light coming through the window helps illuminate the
foreground of the image, creating more of an overall tendency to
direct the eyes to the text. The layout is off centre in terms of
imagery so is placed so that the text sits on the table, similar to the
ball. The room in the image is quite contemporary which can relate
to the feeling of loneliness and isolation that a child may feel when
suffering abuse.
3Creative Media Production 2012
Case Study: (NSPCC “Full Stop” Campaign)
4. Impact:
Target Actual
Fund Raisers 83,000 100,000
Donors 75,000 103,000
Campaigners 43,000 141,000
Total 201,000 344,000
When the campaign was first release, the effectiveness was then measured by tracking the response to the advertisements and how much PR
was generated. Marion Rose described the results portrayed that the “Full Stop” campaign was the “most ambitious and effective awareness
company the charity has ever run”.
Television viewers reached an estimate of 85% of a population of 7.2 opportunities to view the advert. The print advert was seen around 55%
at 21 public areas, with PR exceeding it’s expectations after the campaign had being released. It feature on 230 radio and 71 television
programs, this left very few people across the nation that had not seen or heard of the campaign, due to it’s mass spend across the media
sector.
The campaign went on to with CIM & Marketing Week’s “Campaign of The Year” and for the printed versions, winning “Campaigning Poster of
the Year”. Finally it won two Direct Marketing awards and a Gold Lion in Cannes 1999.
In terms of the number of new supporters generated by the campaign, it exceeded 70% above it’s estimated target.
4Creative Media Production 2012
Case Study: (NSPCC “Full Stop” Campaign)
5. Case Study: (NSPCC “Full Stop” Campaign)
Over the past 10 years, lobbying has helped…
• Create the Child Exploitation and Online Protection Centre (CEOP) to keep
children save online.
• Increased the penalties for sexually abusing children.
• Establish local safeguarding children boards (LSCBs) to help local agencies, like
the police and children’s services, work together better.
• Create the new offence of “causing or allowing the death of a child or vulnerable
adult”, first used to successfully convict someone in 2006
• Make courts more friendly for children giving evidence in abuse trials.
• Government to pledge £13 million more to help support victims of sexual and
domestic violence.
•Government to pledge £30 million over five years to the NSPCC to expand our
help lines, the NSPCC Helpline and ChildLine, so that we are able to answer
more call for help.
6. Case Study: (Save The Children Campaign)
Purpose:
To change attitudes: This advert provides a deep message
demonstrating the connection during unplanned pregnancies in
teenage girls. Studies conducted by the charity showed that
globally, one in five girls will have a child by the age of 18. The
campaign significantly changes the opinion of a viewer by
showing a substantial comparison and emotional state that an
unborn baby has, as well as it’s mother.
To raise awareness: This advert raises social awareness on the
public’s attitude to teenage pregnancy and abortion. It is a very
intense poster that although is fairly simple, portrays a deep
representation of the connection between a mother and baby.
The quotes show the importance of contraception in a
physiological manor.
To challenge dominant representations or agendas: This
particular advert tests the views on society and abortion, in
society often contraception goes ignored and young people are
not fully aware of the various methods of contraception available
to them, abortion appears as just a way out if pregnancy was to
occur – this advert shows a stronger significance to abortion and
pregnancy in young girls.
Aims:
•To show the significance and importance of condoms and other
forms of contraception to represent “Saving both lives.”
• Relating to young people in a sense of making them think about
the circumstances of getting pregnant.
• To prevent the occurrence of teenage and unplanned
pregnancies.
•To campaign to raise awareness of condoms and contraception
available to young people.
7. Case Study: (Save The Children Campaign)
Techniques:
The message:
The message illustrates the importance of contraception the
physical and physiological effects of abortion. It shows the strong
connection and similarities between the thoughts of a young girl and
an unborn baby, and how both of them appear to be the same
situation – even though the circumstances and very different. Save
The Child portrays that valid necessity for contraception and
information on contraception for children and young adults.
Target audience:
The target audience for this campaign has not being announced via
the website or any links, but personally I think this campaign targets
specifically young adults and more importantly, young girls. This
does this by including an illustration of a young girl looking down at
her stomach, indicating she is pregnant. It shows next to the head,
referring to her thoughts – that her mum is going to “kill her”.
Although this isn’t specifically referring to physical harm, it is relating
the young girl to the baby, by using the same quote – which
demonstrates a strong connection between both subjects.
Colours & Layout
There are not many colours used in this campaign, as the main focal
point is the text surrounding the imagery, rather than the image and
layout itself. The only colours used and the colours in the girl’s skin,
hair and clothing – that shows visually stronger against a white
background, along with the text. The text is only minimal and small
and is warped to fit sections of the image, only one font is used
throughout other than the logo and the terminology is American
based by using “Mom” instead of “Mum”. The quotes have been
placed on the girl’s head to symbolise thoughts and girl’s stomach to
represent the baby. Using a central composition allows the eye to
follow the image from top to bottom, as it has being laid out to read –
so that the poster is easy to understand.
8. Impact:
In 2010 the Mail released an article shows the controversy and
personal views caused by the campaign in Wisconsin near a local
high school, where the poster had been placed on a billboard.
Onlookers found the poster to be “shocking” and a
misrepresentation of young girls and abortion.
Marinette High School sophomore Samantha Bosch said: 'It's
a little awkward and offensive.’
Mixed reviews were brought forward by the public, some saying
that the terminology used related to teenagers with “My mom is
going to kill me.” used if they stay out too late or break something
valuable in the house etc.
Another member of the public added to that statement with “If a
child is old enough to understand reproduction, they’re old enough
to understand abortion.”
Along with this advert, several blogs, reviews and forums were spread across the internet about society’s reviews on the
campaign. This allowed members of the public to add their personal opinions on the poster and whether they thought it was
successful or a misrepresentation of abortion and contraception. Several social groups that do not believe in abortion due to their
religion, found the poster offensive and “graphic” – coming to an overall conclusion that the poster could of being phrased
differently to show the importance of contraception.
Other members of the public believed the poster was effective and “powerful” through it’s strong context because it indeed “Got
the message across.” Some believed that people often need the harsh truth to be able to digest the initial message given by the
campaign, even though it may be unpleasant. Overall, it was a mixed decision on the impact of the campaign and whether or not
it had proved successful in society about raising awareness and changing the dominant representation on how we view abortion
and contraception.
Case Study: (Save The Children Campaign)
9. Case Study: (Barnardo’s “Stolen Childhood” Campaign)
Stolen Childhood (2002)
Stolen Childhood was launched in an attempt to change the public’s
perceptions regarding children who are victims of sexual exploitation.We
used five press advertisements, one TV advertisement and a poster
campaign in order to communicate our message.The imagery showed
children with aged faces to capture the concept that abuse through
prostitution steal’s lives.
Purpose:
To bring about local, national and global change: This
campaign was launched worldwide due to the nature of the
issue, trafficking and prostitution happens worldwide. There are
so significant features in this campaign that relates it to one
specific country, apart for the language being English. It relates
to everyone in hindsight, with or without children – as everyone
was once a child, and to think of having you’re childhood taken
away.
To change attitudes: The campaign reached out to the public
by placing the face of an old woman on the body of a young
child, showing that her childhood had being taken from her and
she had being forced into prostitution with men much older than
her, represented by the man laid behind her. It fights to change
the attitudes of the viewers by relating this to perhaps if it were
their children, or themselves when they were a young child. The
expression on the girl’s face gives a strong physiological impact
on the effects of abuse through prostitution in society.
To provide information: This particular poster in the campaign
provides a bold link to the charity and a contact number in small
font after the slogan “Help end this obscenity.” As if it is asking
the public to aid the charity and giving them the tools to do so.
No information as to what the charity actually does to help
prevent the issue is available on the poster, but at the website
linked below.
Aims:
• To change the dominant representation of child abuse through
prostitution and trafficking in children on a global mass.
• To give information and details into donating and being part of
the campaign and charity.
• To relate to the public through a visual representation of their
own children or themselves as a child.
• To prevent abuse through prostitution and to give child their
childhood back.
10. Case Study: (Barnardo’s “Stolen Childhood” Campaign)
Techniques:
The message:
The message in this campaign is to stop abuse through prostitution
and give children back their childhood. This is visually demonstrated
through editing on the face of an older woman onto the body of a
clearly, very young girl – representing the physiological damage
caused by her abuser taking away her childhood. The campaign’s
purpose is to change the minds and views of how the public
perceive trafficking and prostitution in society on a global mass.
Target audience:
The target audience for this campaign is people roughly above the
age of 18 that understand on a intermediate basis the effects and
circumstances of trafficking and prostitution in young child. It targets
specifically people that may have children of their own, as if to see
their own child looking physically drained and unhappy – or people
looking back on their own personal childhoods, and the feeling of
having that taken away from you. What springs to mind here when
viewing this poster is how issues like this will effect as child, not just
as they are now – but in the future, being stricken of their chance to
be young and carefree.
Colours & Layout
The colour palette here is mainly green based, featuring a range of
dark and olive tones that illuminate the image of the girl on the bed.
Her skin isn’t necessarily pale but stands out against a dark
background, the face and hairline is dark to symbolize her being
emotionally older than what she is and her body language and facial
expression shows she is scared and unhappy. The composition of
the image is central with the young girl in the foreground and her
abuse laying in the middle ground, this gives a strong impact on the
overall poster as to what relationship the abuser has with the young
girl.
The text is block white and sits at shoulder height with the young girl
so that they eye travels from her facial expression to the message,
which work in strong correspondence with one another – relating her
appearance of being an old woman to the term “Steals children’s
lives.”
Tone & Mood
The tone and overall mood to this particular poster in the campaign is dark and
fairly graphic in terms of the abuser being laid on the bed behind the child. The
colours, body language and facial expression of the child give the feeling on
angst and guilt to protect the child that should be happy and carefree during her
childhood years. The neutral colour tones restrict the eye from looking anywhere
else but the facial expression of the girl, you instantly feel unhappy after looking
at her face and surroundings.
11. Case Study: (Barnardo’s “Stolen Childhood” Campaign)
Impact
Stolen Childhoods
The current Barnardo's campaign also alters the appearance of
children, digitally aging their faces to force home the horrors of child
prostitution.
The young victims
Barnardo's defended its decision to use such shocking images in the
campaign, arguing that there was public and governmental
complacency about child prostitution that needed to be shook up.
Shock posters break taboo to fight child prostitution
http://www.theguardian.com/pictures/image/0,8543,-
10704513621,00.html
The campaign was controversial when launched in terms of the imagery used in the posters, some members of the
public found the poster very graphic and upsetting, more of the fact that the abuser was visible either partially undressed
or undressing in front of the child. Other people found the imagery to be shocking yet effective in getting the message
across to the public in such a nature that makes you take a step back and really understand the message given. Several
articles, forums and reviews were published upon release of the campaign given personal opinions and overall reflection
on whether the campaign proved successful or unsuccessful.
'Making technology safe‟
The judges recognised the ‘huge impact in publicity and awareness terms’ that Barnardo’s’ Just One Click initiative has generated. When it published a report
in 2002 entitled Stolen Childhood on children and young people abused through prostitution, the organisation highlighted a worrying new trend. It seemed the
internet was increasingly being used to pimp children, photograph child abuse, and to broadcast such abuse live.In February 2004, Barnardo’s held the first
UK-wide conference solely dedicated to the needs of the child victims. The media coverage was extensive, with all the major radio and TV news programmes
covering the issue. Just One Click, also published in February 2004, was the title of the charity’s follow-up report, in which radical reforms were outlined.Tink
Palmer is Barnardo’s principal policy and practice officer for the campaign. ‘It has helped to concentrate attention on the child victims,’ she says. ‘That’s what
we need to be doing. In the past, attention has been on preventing the abuse and the abusers themselves. The child victims were ignored.’Since the Just One
Click conference and report, the impacton public awareness and on government departments has been palpable. There is now collaborative planning
between Barnardo’s and the principal police officers leading on this issue to, together, try to establish the very first national unit for children and their families
who have been affected by abuse through the new technology.
http://www.civilsociety.co.uk/charityawards/winners/2004_winners/winners/research_advice_and_support/content/9441/barnardos?topic=&print=1
12. Case Study: (Surrey Crimestoppers’ “Illegal Tobacco”)
Purpose:
To change attitudes: This poster’s purpose is to change how
people visually respond to sales of illegal tobacco, it does this by
providing a list of brief bullet point information as to the risks and
circumstances of the sales of tobacco not on the market. It’s
main factor is how sales of illegal tobacco can attract higher
levels of crime in the community, and Crimestoppers’ are
campaigning to prevent this.
To create or strengthen community ties: The campaign
focuses on the effects of illegal tobacco on the community as a
whole rather than just a single individual. It targets people within
the community to call Crimestoppers to act on behalf of the
community in preventing illegal tobacco, providing contact details
below. Using the term “Fight for a cleaner community.” as one of
it’s main subheadings adds to vitally of the community to
Crimestoppers.
To provide information: This poster in the campaign in
particular adds a short section of brief facts on the results of
illegal tobacco. It doesn’t necessarily give facts on the bodily
effects of illegal tobacco but more the social effects, such as it
encouraging “playground” smokers that expose the use of illegal
tobacco to younger children with the community.
To build relationships with subjects: This campaign was set
up by the Surrey council, as speaks out to the community on a
whole rather than on a more national mass. It allows the
community to feel a sense of communication and protection from
their city council and in the sense that there is help available to
them.
.Aims:
• To bring awareness to effects of illegal tobacco on the community. E.g. encouraging children, attracts crime.
• To provide information to others about the circumstances revolving around illegal tobacco and also details and contacts for members of the public to
get in touch with the charity.
• To stand out to an individual and change the attitudes of how society responds to illegal tobacco.
13. Techniques:
The message:
The message on this campaign is projected visually in writing and
through imagery to stop the use and sales of illegal tobacco within the
community. The poster demonstrates this message by using aggressive,
bold font and large imagery so that the overall message is clear. It
provides a short list of facts of the effects of illegal tobacco and on the
whole, the terminology used in this poster portrays illegal tobacco in a
negative mannerism.
Target audience:
The target audience for this campaign is specifically smokers but also
members of the community against illegal tobacco. The ad speaks
negatively on the substance and encourages people to stop or get in
touch if they witness the use or sale of illegal tobacco. This poster could
also be targeting younger members of the community e.g. 13years and
over – that may socialize in public parks with illegal tobacco, stating that
it “encourages” infants and younger children to smoke in the future. It
could also be targeting them by the terminology used, some forms of
slang such as “drag” and “dodgy fag” relate to what cigarettes are called
within the younger generation – so that a viewer can relate to the
campaign.
Colours & Layout
The colour palette for this poster is built of a heavily grey and black ratio,
to mimic the look of smoke coming from a cigarette. The siren red is
used to stand out dramatically against the monotone background so that
eye shoots to the source of information. The colour palette also matches
the colours of the Crimestoppers’ logo, this allows the poster to flow well
along the page.
The font is quite aggressive and jagged, it has being warped to fit along
the lines of the cigarette and a shadow had being added to draw
attention against the white background. Smaller, sans-serif font has
being used in the red text box to prevent the poster feeling cluttered and
allowing the eye to follow the page downwards in corresponding order.
There is little negative space caused by the extensive size of the
imagery which appears of be a man’s hand holding a cigarette, this
relates visually to the message portrayed by the campaign.
Case Study: (Surrey Crimestoppers’ “Illegal Tobacco”)
Tone & Mood
The tone of this poster is fairly dark and conservative but the reds give the
sense of alarm and in these circumstances, blood – with relates to the
bodily effects tobacco effects on our health. The mood of the most is
informative and strict, it speaks in a persuasive mannerism that shows the
potentials risks to an individual and others surrounding when illegal
tobacco is introduced.
14. Impact:
The campaign will be launching on 7th September across
Surrey using Facebook adverts, radio adverts on Eagle
Radio and bus advertising. 15,000 posters and 50,000
leaflets will also be distributed and a press release will be
issued to local media on 9th September.
The campaign is in partnership with Surrey Crimestoppers,
SmokeFree Surrey who have sponsored the campaign and
Surrey Police, Surrey County Council Trading Standards,
Surrey Fire & Rescue, HM Revenue & Customs as well
as Elmbridge Borough Council, Epsom &Ewell Borough
Council, Guildford Borough Council, Mole Valley District
Council, Reigate&Banstead Borough Council, Runnymede
Borough Council, Spelthorne Borough Council, Surrey
Heath Borough Council, Tandridge District Council,
Waverley Borough Council and Woking Borough Council.
Illegal cigs campaign hailed a
success
A campaign to thwart Lancashire’s illicit tobacco trade was
today hailed a success after figures revealed the number
of youngsters buying tobacco from unscrupulous dealers
operating from places like ice cream vans has plunged.
http://www.lep.co.uk/news/illegal-cigs-campaign-hailed-a-
success-1-5958739
Case Study: (Surrey Crimestoppers’ “Illegal Tobacco”)
15. Case Study: (Deaffest : Film & Art Festival)
Purpose:
To change attitudes: Deaffest is not specifically a campaign but more
of an annual event. It’s aims at changing the views and opinions of how
society respond to the deaf community, the dynamic festival brings
normality to non-traditional groups by demonstrating and taking part in
film and art design media by using sign language to communicate and
explain. Often it is speculated that people who suffer from being deaf
could not experience film, art and music to it’s full advantage – this
festival challenges that belief.
To create access to media production for non-traditional groups:
Deaffest includes several exhibitions, seminars and workshops based
around traditional media aspects. Members of the community can take
part or just come to watch dance shows, short films, galleries and much
more. Guides are available at every section for support and guidance
and to make the event enjoyable and interesting for the guests that
come along. It gives talented members of the community who suffered
with being deaf to perform and show their work in front of a vast
audience.
To infiltrate main stream media: Non-traditional groups can join in on
different segments of media or just come along and watch. Deaffest
was originally created by Italian Giuseppe Giuranna who founded the
festival and created a sense of community within the group. He
encouraged competitions and effective seminars, communicating in
sign language to strengthen the relationships within the community by
introducing film and art as a main visual for creativity.
Aims:
• To encourage a change of attitude to how deaf people are perceived
in society.
• To involve non-traditional groups in elements of media and creativity
to broadcast new talents and skills.
• To strengthen the community and bring a stronger relationship with
non-traditional groups.
• To stand out and be unique and incorporate all the elements of a
traditional festival.
16. Techniques:
The message:
The message and meaning behind the festival is to represent equality in society and
involve non-traditional groups in media and elements surrounding. It’s purpose is to
build a sense of community within the festival and broadcast local talent and skills within
the group. Using film, art, design and music to encourage creativity and gaining skills
within the sector for people suffering with being deaf.
Target audience:
The target audience for this festival is non-traditional groups, being deaf people – and
also members of the community that support the campaign in preventing and learning to
encourage community with non-traditional groups.
Impact:
Deaffest is supported by the National Lottery through the BFI and Creative England.
Deaffest is supported by Light House, Wolverhampton City Council, Zebra Uno,
University of Wolverhampton.
“Deaffestisn‟t just about films: this year‟s festival celebrated the 10th anniversary
of the company behind it Zebra Uno, set up by Marilyn Willrich and Nikki Stratton
and paid tribute to Richard Griffiths who died last March. He had become patron
of Deaffest in February 2012. Deaffest was lucky enough to meet him last summer
and showed a video of a wonderful interview in which the actor whose parents
were deaf had an interpreter but barely needed it as his rusty BSL clearly
returned to him during its course. He finished it by encouraging deaf actors and
filmmakers to never give up because “if you do, the world will be denied what you
can do”.
Case Study: (Deaffest : Film & Art Festival)
“A profoundly deaf film student from
York College has won a prestigious
film award at Deaffest, the UK‟s
leading film and arts festival for the
deaf. His film, titled „I won‟t do that
again‟, about an amateur scientist who
invents a control panel to clone
people, won the „Young Deaffest
Award 2013‟.”
17. Case Study: (David Cameron Poster: Social Action)
Purpose:
To change attitudes: The posters were a social action rebelling
against Conservative and David Cameron’s apparent promise to
change Britain. Poster’s during David Cameron’s campaign for prime
minister were defaced by members of the public and changed to witty
slogans or changing the sentence to fit their social beliefs on the prime
ministers. People following this action uploaded photographs of the
posters to the web which creating a nation wide fanzine and the action
grew, this changed peoples attitudes dramatically about how they felt
about David Cameron’s campaign.
To change voting behaviour: Graffiti was used to demonstrate
visually the faults in David Cameron’s campaign. It challenged how
members of public involved in voting thought about David Cameron on
a whole and if he was that good of prime minister, why was his
campaign being ignored and defaced.
To infiltrate main stream media: Due to photographs of the posters
being shared across the web on several social networking sites and
forums, it speculated websites being created where others could create
their own versions of the poster without having to deface public
property. The humorous spoofs of the campaign created several
versions of the media campaign in different formats to challenge the
way people voted.
Aims:
• To change the way the public viewed David Cameron’s campaign.
• To visually show the errors in his campaign on a nationwide level.
• To add an element of humour and wit to a traditional campaign to
spread across a wider audience rather than those who followed the
campaign
• To infiltrate and take part in the media by creating virtual versions of
the posters as well as defacing them in public sectors.
• To challenge David Cameron in how he approached his campaign
and to perhaps change the ways he worked with society.
18. Techniques:
The message:
The message through this social action is more based on practical opinion of the
campaign David Cameron has released. It is a negative message perceived in a
witty fashion, with brings together a sense of community – despite it being in a
inappropriate manor. It changes the way people look and think about David
Cameron’s role as prime minister, as clearly what he is promising in his campaign
has not being effective in society.
Target audience:
To understand the social action thoroughly, it seems to be specifically targeting
people that are old enough to vote (18+) – both the campaign itself and the social
action. Though the comical warps of David Cameron’s image and adding lyrics
from popular songs to the posters could potential target younger audiences that
find the posters amusing, despite knowing little about the reason behind it.
Colour & Layout:
The layout for the social action has being kept roughly similar to the original
posters in the campaign, thus making them more effective and attempting to give
the effect that the poster hasn’t being altered. The colour scheme is based on a
blue colour palette with the side image of David Cameron to the left.
The font is bold and stands out against the neutral background, giving a strong
impact on what has being written on the page. The images and text vary due to
various replicas of the poster being released, they have tried to keep the poster
strictly sleek and professional, but with the added humour.
Tone & Mood:
The overall tone of this social action has being based on humour and strict opinion
by the general public on David Cameron’s campaign. It’s not necessarily a positive
impact on David Cameron’s part, but the action isn’t meant in a purpose to upset
or pose a negative impact on society as a whole. It is a joining of the nation’s
community in a witty manor to show their opinions on political events in a creative
and unique way.
Case Study: (David Cameron Poster: Social Action)
19. Case Study: (David Cameron Poster: Social Action)
Impact:
The follow up from the first acknowledgement of the social
action went on to grow bigger when photographs of the
posters were uploaded to the web. Several pages and forums
were created on networking sites so that members of the
public could discuss, comment and review the acts of the
political parties and the social actions surrounding.
“Make your own…” sites were created so that members of
the public could create their own virtual mimics of the posters,
without defacing public property. The most popular one was
created by Andy Barefoot.
www.andybarefoot.com/politics/cameron.php
The poster campaign caught so many peoples attention, that
others went out to target more posters made by the Tory
party – and thus creating more of a speculation as to political
voting and did we really trust the people running the nation?