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10 Reasons
You Will
Fail!
Marcelo Calbucci
@calbucci
10) You’ll
10. You’ll hit customer inertia
hit customer
inertia
9) You’ll
sign the wrong
contract.
8) You’ll not
break through
the noise
7) You’ll have a
vitamin…
7) You’ll have a
vitamin…
…for babies’
7) You’ll have a
vitamin…
…for babies’
…monkeys!
6) You’ll have a
co-founder/exec
blow up
5) You’ll pivot
too soon!
4) You’ll hire the wrong people
3) You’ll spend too slow
or too fast
2) You’ll not create enough
value for your customers
(… in time)
1) You’ll run out of money!
You’ll not fail because:
You didn’t build the product

You forgot to build a key feature
Your spreadsheets were wrong

Your logo was ugly
You couldn’t get into TechStars

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