Mimee from Thumbs Up breaks down the Thai Startup Ecosystem from Bangkok at the Tech In Asia Meetup

1. Thailand
Startup Ecosystem

3. Who is ?
1st Startup Event in Thailand
“Start it Up, Power it Up”
TV Show
thumbsup.in.th
Official Partnership
with Econsultancy
We are the pioneer of Startup Media in Thailand

4. What are you thinking of Thailand?
Tourism Agriculture

5. How about IT industry?

6. Agenda
Thailand Market Situation Key player in
Startup Ecosystem
Payment
Infrastructure
Rising Startups

7. Thailand
Market Situation

8. Number of population (2012 Est.) : 67,091,089
Internet Users (2000) : 2,300,000
Internet Users (June 2012) : 20,100,000
Penetration (% Population) : 30%
Source:
http://www.internetworldstats.com
National Statistical Office of Thailand
Internet Users

10. Facebook Users
(Mar ) : Users
% of population :
% of online population :
Facebook users
51%49%

11. Mobile Users
(Sub.)
Q1/2013 Growth Rate
Total 87,445,730 4.10%
Prepaid 76,508,667 3.08%
Postpaid 10,937,063 11.8%
Mobile Market Share
(Q1 2013)
Source : nbtc.go.th
Mobile Users
41.49% 29.54% 20.7%
Others 8.27%

12. Non voice revenue is growing up
(Q3 2012)
Source : nbtc.go.th
Mobile Nonvoice Revenue

13. Smartphone
Forecast Number of Smartphone sales in 2013
7.5 million units
Android 68% share
iOS 18% share
then Windows Phone 8 and Blackberry 10% [GFK]

14. Payment
Infrastructure

15. No. of Bank Account Amount
< 50,000 THB 69,811,220 343,349
50,000 - 100,000 THB 3,531,025 251,192
100,000 - 200,000 THB 2,800,111 390,017
200,000 - 500,000 THB 2,420,937 764,728
500,000 - 1,000,000 THB 1,116,753 809,076
1,000,000 - 10,000,000 THB 1,101,557 2,804,043
10,000,000 - 25,000,000 THB 58,940 893,970
25,000,000 - 50,000,000 THB 17,862 637,789
50,000,000 - 100,000,000 THB 7,390 522,180
100,000,000 - 200,000,000 THB 3,026 424,494
200,000,000 - 500,000,000 THB 1,558 487,053
> 500,000,000 THB 740 1,123,671
Total 80,871,119 9,451,562
Source : Bank of Thailand (March 2013)
Bank Accounts

16. The total number of credit cards (Y2011) stood at
15.3 million cards, increasing
by 8% from 14.2 million cards in Y2010.
Credit Card Users

17. Payment Gateway/ Ewallet

18. http://123.co.th

19. Key Player
in
Startup
Ecosystem

20. Venture Capital
Incubator/Accelerators
Co-working Space
Training
Knowledge Hub
Media
Startup Ecosystem

23. http://www.ookbee.com/

24. • Makes early stage investments in high potential businesses focused on e-commerce.
• Strategic investment from Siemer Ventures (USA), Recruit Strategic Partners “RSP”
(Japan) and GMO Venture Partners (Japan)

25. Incubator/Accelerators

27. Want to create our own
product or platform
Project-based
Outsourcing
Past few years……

28. The rising of startup community
Now

29. Thai Tech Startup
Early Stage
Varieties

30. Sample Success Stories
Poramet MinsiriWeb Portal
(2000)
Ecommerce
Site
(2001)
Business Area Founder Stories
• Acquired by MWEB
• Now owned by Tencent
Pawoot Pongvitayapanu • Taken over by Rakuten
Online Hotel
Reservation
(1997)
Michael Kenny
(TH -> SG)
• Acquired by Priceline.com

31. Sample Success Stories
Paul Srivorakul
Tom Srivorakul
Social Commerce/Deals
(2009)
E-Book Store
(2010)
Business Area Founder Stories
• Acquired by LivingSocial
Management
of IT WORKS
• Raised 2M USD from Invent
Restaurant
Review Platform
(2010)
Yod Chinsupakul
Pattrawoot Suesatayasilp
• Secured series A funding
from Recruit Strategic Partners
(RSP)

32. Rising Stars

33. • Platform-based business model
• The new cloud platform for Smart TVs,
VoiP, healthcare solutions, and lots
more.
• Software House, System Integrator (SI)
and developer could make use of it to
power advert screens, home automation
for lights or electronics, web TV, video-
on-demand, and video conferencing.
• Developed by theVCgroup which is the
partner of Foxconn.
http://thevcgroup.com

34. • SocialEnable is a powerful Social Media
Management Tools which allows user to
manage various social media channels
from one application. This application
contains incident, campaign
management and measurement
features to let an enterprise go beyond
Social Media Marketing with Social
CRM.
• Developed by Computerlogy which is
selected as one of Facebook PMD in
Apps and they are the winner of
Facebook World Hack 2012 in Jakarta
http://socialenable.com

35. http://builk.com
• Builk.com is a professional social
network connecting construction
professionals through their business
activities e.g. budgeting, job costing,
purchasing, invoicing and site
collaboration. Construction companies
work for FREE and connect to their
suppliers, designers and customers
easier.
• Received US$400,000 in investment
from Project Planning Service PLC as
strategic partners.

36. • Digio has successfully
implemented the first ever
mobile EMV-certified card
payment platform in Asia
together with Kasikorn Bank,
the leading digital bank in the
region.
http://digio.co.th

37. Thailand Market Situation
Improved internet access by 3G & 4G LTE from Mobile Operators
• Increase number of internet Users
• Reduce digital divide
• Create more business opportunity
Mobile operators try to create competitive differentiation
Thai Tech Startup
1. Time for education and knowledge sharing
(Turn technology into Business)
2. Seed funding
3. Connection
Summary

38. Oranuch Lerdsuwankij
Co-founder of thumbsup.in.th
Twitter: @mimee
Email : mimee@thumbsup.in.th
Website : http://thumbsup.in.th