A pilot we tried in the UK to make first contact with traditionally difficult to engage passive candidates.

1. Zune Passive Candidate Outreach
Pilot
S
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2. Zune Talent Outreach Pilot
Some Initial Responses:
“I have to say, it has been the singularly
most unique approach to recruit someone
that I have seen. It clearly demonstrates
what Avanade is capable of”.
Damian J
“An innovative way to get people’s
attention”.
Nick S
“Very surprised to come home this
morning from swimming to find a Zune and
a note saying play Video 1. Almost James
Bond like, was expecting it to self destruct
Personalized video message by Ian Jordan (UK at any moment. Thank you for this, am
GM) to a small number of selected MOSS honored that you contacted me this way”.
candidates who we have pre-identified as high Liam C
quality talent.
Video is loaded onto Zune players and mailed to “I get offers of work two or three times
the candidates, with instructions simply to “play a week - I'm speaking to Avanade
video track 1”. because of the new approach with
Follow up call from recruiters is now a compelling the Zune”
“warm call” Daniel H
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© Copyright 2009 Avanade Inc. All Rights Reserved.