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Green Oil:
Clean Energy for the 21st Century?


       Presentation to IPAC
  Edmonton, 17 November MMX
           Satya Brata Das
Principal, Cambridge Strategies Inc.
 satya@cambridgestrategies.com
Environment and Economy=One
Issue




  Canada is the only energy superpower with
  an obligation of environmental stewardship.
The Democratic Petro-State
The American oil supply
Our Common Wealth
. . . Assets, not Debt
• $47 billion
  in total
  financial
  assets by
  March 2011
  after
  covering the
  projected
  budget
  deficit
. . . We have the lowest
          taxes


             Are they
             too low?


              Source: Government of Alberta
              Ministry of Finance and Enterprise
Our take from Our Oil
The Big Truth
      Fossil fuels
 and alternative energy
Complement each other!
Alberta’s Destiny:
Sustainable energy for the world

   We have $15 trillion worth of oil sands
    wealth.

   Let’s fund the transition
     to sustainable
    energy, starting with
    greener hydrocarbon
    production.
A Green Future:
     Grow the Nano Economy
•Powerful
application in
medicine and
biotechnology;
energy and
environment;
computing and
telecommunication
s

•Rearrange the
way atoms act
and behave in
any form
A Green Future:
                        The Bio Economy
Carbohydrate economy to complement the            A zero-waste economy in which
hydrocarbon economy using starches and            every product and by-product is
sugars in crops and forests                       processed to optimal value


      Results?
     •Biomass to produce electricity;
     synthesis gas; liquid and solid fuels.

      •Agriculture and wood fibre make
      insulation, textiles, building products,
      industrial papers, composite materials
      (even for auto parts), polymers, binders,
      fragrances, food wraps
A Green Future:
                     High Speed Rail
Investment-grade feasibility study by
Province: stand-alone high speed train line
needs fewer than two per cent of drivers to
switch to make it economically viable.

Province assembles the right-of-way;
private sector builds and operates to
government standards.

Multi-use right of way
 can include buried high-voltage power
lines, fibre optics, oil and gas pipelines,
dedicated truck highway
A Green Future:
          Aspirations for our society
Alberta leading in societal development

•   wellness
•   literacy
•   connectivity
•    community
•   diversity
•    inclusion
•   sustainability
Facing up to a carbon
         tax
    Natural Resources Severance Tax
    (NRST):
•    Applied to the gross value of any natural
  resource and;
•    Measured by the market price of the
  resource at the first “point of sale” upon
  severance.
NRST creates jobs and growth

    A predictable and strong stream of
    revenue will:
•    Pay for a clean-energy economy
•    Accelerate the development of low-
  carbon industries and;
•    Greatly increase investment in
  renewables and alternatives.
Advantages of NRST
A 5% NRST on oil at $70 a barrel,
yields $7 million per day to fund the Green
Future.
Why Must the Oil Sands Go Green?


     It’s all about social license.
How we map public values

       Understand                        Learn how perceptions          Design, deliver, and/or
       perceptions and how               compare and what is most       communicate new or
       choices are made                  important to people            existing programs
       (trade-off)                       Identify what people are       addressing the values of
                                         willing to trade off to keep   citizens
       Measure the tenacity
       with which people                 what matters most              Optimize policies to create
       stick to their                                                   win-win solutions
       preferences through a
       user friendly survey




- Conjoint Surveys on Albertans Values
Oil Sands Stewardship =
                  “Social License to Operate”
  Reclamation-
                                                                      20
      type

        Habitat                                                  19

    Ecological
                                                                18
    monitoring

   Greenhouse                                              14


          Water                                       12

  Reclamation-
                                                 10
      pace

      Land use                            6


  Development              2



Albertan Values Mapping – Oilsands Survey 2010
No faith in our
                            politicians
          Who do you trust the most to responsibly manage Alberta’s growth



           Ed Stelmach (PC Party)                                             23%


           David Swann (Liberal Party)                                  9%


           Brian Mason (NDP Party)                                     4%


           Danielle Smith (Wildrose Alliance)                                19%


           None of the above                                                        45%




Albertan Values Mapping – Cambridge Strategies Oil Sands Survey 2010
. . . Or in our government
           I am very satisfied with the Stelmach government

           Completely agree                                        2%


           Agree                                                       10%


           Slightly agree                                                    25%


           Slightly disagree                                            17%


           Disagree                                                          25%


           Completely disagree                                           21%




Albertan Values Mapping – Cambridge Strategies Oil Sands Survey 2010
… we have no
                             influence
           My opinions have no influence on the government

           Completely agree                                                 21%


           Agree                                                              30%


           Slightly agree                                                     28%


           Slightly disagree                                            13%


           Disagree                                                    6%


           Completely disagree                                    2%




Albertan Values Mapping – Cambridge Strategies Oil Sands Survey 2010
And we aren’t heard
           I am not being listened to by my provincial government

           Completely agree                                              20%


           Agree                                                              31%


           Slightly agree                                                     30%


           Slightly disagree                                            14%


           Disagree                                                3%


           Completely disagree                                    2%




Albertan Values Mapping – Cambridge Strategies Oil Sands Survey 2010
MPs: No Better
           I am satisfied with the way the Alberta-based Members of Parliament, from any political
           party, are representing the interests of Albertans in Ottawa



           Completely agree                                       1%


           Agree                                                        16%


           Slightly agree                                                    27%


           Slightly disagree                                             23%


           Disagree                                                      22%


           Completely disagree                                         11%



Albertan Values Mapping – Cambridge Strategies Oil Sands Survey 2010
Suite 208, Empire Building, 10080 Jasper Ave., Edmonton, Alberta, Canada T5J 1V9




               Ways to Connect
      satya@cambridgestrategies.com
         www.CambridgeStrategies.com
                       (780) 420-0505
Add you thoughts on Alberta’s clean energy future @
             www.GreenOilBook.com

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Presentation at IPAC by Satya Das

  • 1. Green Oil: Clean Energy for the 21st Century? Presentation to IPAC Edmonton, 17 November MMX Satya Brata Das Principal, Cambridge Strategies Inc. satya@cambridgestrategies.com
  • 2. Environment and Economy=One Issue Canada is the only energy superpower with an obligation of environmental stewardship.
  • 6. . . . Assets, not Debt • $47 billion in total financial assets by March 2011 after covering the projected budget deficit
  • 7. . . . We have the lowest taxes Are they too low? Source: Government of Alberta Ministry of Finance and Enterprise
  • 8. Our take from Our Oil
  • 9. The Big Truth Fossil fuels and alternative energy Complement each other!
  • 10. Alberta’s Destiny: Sustainable energy for the world  We have $15 trillion worth of oil sands wealth.  Let’s fund the transition to sustainable energy, starting with greener hydrocarbon production.
  • 11. A Green Future: Grow the Nano Economy •Powerful application in medicine and biotechnology; energy and environment; computing and telecommunication s •Rearrange the way atoms act and behave in any form
  • 12. A Green Future: The Bio Economy Carbohydrate economy to complement the A zero-waste economy in which hydrocarbon economy using starches and every product and by-product is sugars in crops and forests processed to optimal value Results? •Biomass to produce electricity; synthesis gas; liquid and solid fuels. •Agriculture and wood fibre make insulation, textiles, building products, industrial papers, composite materials (even for auto parts), polymers, binders, fragrances, food wraps
  • 13. A Green Future: High Speed Rail Investment-grade feasibility study by Province: stand-alone high speed train line needs fewer than two per cent of drivers to switch to make it economically viable. Province assembles the right-of-way; private sector builds and operates to government standards. Multi-use right of way can include buried high-voltage power lines, fibre optics, oil and gas pipelines, dedicated truck highway
  • 14. A Green Future: Aspirations for our society Alberta leading in societal development • wellness • literacy • connectivity • community • diversity • inclusion • sustainability
  • 15. Facing up to a carbon tax Natural Resources Severance Tax (NRST): • Applied to the gross value of any natural resource and; • Measured by the market price of the resource at the first “point of sale” upon severance.
  • 16. NRST creates jobs and growth A predictable and strong stream of revenue will: • Pay for a clean-energy economy • Accelerate the development of low- carbon industries and; • Greatly increase investment in renewables and alternatives.
  • 17. Advantages of NRST A 5% NRST on oil at $70 a barrel, yields $7 million per day to fund the Green Future.
  • 18. Why Must the Oil Sands Go Green? It’s all about social license.
  • 19. How we map public values Understand Learn how perceptions Design, deliver, and/or perceptions and how compare and what is most communicate new or choices are made important to people existing programs (trade-off) Identify what people are addressing the values of willing to trade off to keep citizens Measure the tenacity with which people what matters most Optimize policies to create stick to their win-win solutions preferences through a user friendly survey - Conjoint Surveys on Albertans Values
  • 20. Oil Sands Stewardship = “Social License to Operate” Reclamation- 20 type Habitat 19 Ecological 18 monitoring Greenhouse 14 Water 12 Reclamation- 10 pace Land use 6 Development 2 Albertan Values Mapping – Oilsands Survey 2010
  • 21. No faith in our politicians Who do you trust the most to responsibly manage Alberta’s growth Ed Stelmach (PC Party) 23% David Swann (Liberal Party) 9% Brian Mason (NDP Party) 4% Danielle Smith (Wildrose Alliance) 19% None of the above 45% Albertan Values Mapping – Cambridge Strategies Oil Sands Survey 2010
  • 22. . . . Or in our government I am very satisfied with the Stelmach government Completely agree 2% Agree 10% Slightly agree 25% Slightly disagree 17% Disagree 25% Completely disagree 21% Albertan Values Mapping – Cambridge Strategies Oil Sands Survey 2010
  • 23. … we have no influence My opinions have no influence on the government Completely agree 21% Agree 30% Slightly agree 28% Slightly disagree 13% Disagree 6% Completely disagree 2% Albertan Values Mapping – Cambridge Strategies Oil Sands Survey 2010
  • 24. And we aren’t heard I am not being listened to by my provincial government Completely agree 20% Agree 31% Slightly agree 30% Slightly disagree 14% Disagree 3% Completely disagree 2% Albertan Values Mapping – Cambridge Strategies Oil Sands Survey 2010
  • 25. MPs: No Better I am satisfied with the way the Alberta-based Members of Parliament, from any political party, are representing the interests of Albertans in Ottawa Completely agree 1% Agree 16% Slightly agree 27% Slightly disagree 23% Disagree 22% Completely disagree 11% Albertan Values Mapping – Cambridge Strategies Oil Sands Survey 2010
  • 26. Suite 208, Empire Building, 10080 Jasper Ave., Edmonton, Alberta, Canada T5J 1V9 Ways to Connect satya@cambridgestrategies.com www.CambridgeStrategies.com (780) 420-0505 Add you thoughts on Alberta’s clean energy future @ www.GreenOilBook.com