DzineBox is an online platform that connects homeowners with professional designers and contractors for home improvement projects. It aims to make the design and building process more efficient and affordable by allowing designers and contractors to offer their services remotely to more clients. The platform includes social features for sharing project ideas and will monetize through designer subscriptions, advertising, and affiliate partnerships. It currently has 40 designer users but is seeking funding to expand development and marketing efforts.
2. Problem Home owners need help designing and building out their home improvement projects Everyone admires good design, but most home owners consider professional design too costly Designers and contractors rarely seek opportunities outside their local area Designers and contractors spend far too much time driving around to see potential clients many of whom are tire kickers DIY websites aren’t personal enough, are too vague or only scratch the surface The way home owners interact with designers and builders is inefficient and archaic
3. Solution DzineBox connects home owners with designers from around the world Designers can offer their services in a more cost effective manner Contractors can bid on projects designed by DzineBox professionals Customers have more choice of designers and contractors through our professional network
4. The Call to Action Encourage home owners to share home improvements projects DzineBox creates “community” through photo sharing and discussion of home improvement projects and ideas Home owners upload completed projects (pride-factor) or potential projects (need-factor)
5. Platform Consumer-oriented social platform Home Owners Professional Designers Contractors Rich Data Repository – captures consumer trends for home interiors, architecture, landscapes, gardening, building materials, furniture, color schemes, design trends, etc.
6. Product Home owners describe their project on DzineBox Designers offer their services to the home owner from anywhere in the world Home owners choose from a wide array of designers worldwide Home owners find contractors in the same user-friendly DzineBox environment Home owners upload design projects, photos, videos and select “friends” among designers and other members
7. Technology DzineBox is a crowdsouring and social media platform rolled into one… Built on open source technologies like Django and JQuery Building iPhone, Droid and iPad apps Rich photo and video sharing capabilities Designers can create their own portfolios with pictures, videos and documents…
8. Market Size (US-only) 130,873,000 housing units (80,000,000 single-family detached)* 200,000 licensed designers (architects, interior designers, landscape architects) 650,000 remodeling contractors in 2007** $300B home improvement market in 2010 * US Census Bureau Data approximately 61% of housing units were detached single family homes** excludes the large number of part-time, semi-retired, and “moonlighting” contractors reporting gross revenues of less than $25,000.
9. Management Team Mike Flaugh, Co-Founder and Landscape Architect Florida licensed landscape architect for 18-years participating in site analysis, planning, “hardscape” design, environmental mitigation and landscape sustainability consultation. Cam Collins, Co-Founder – Software Technologist 23 years in the software industry from development and design to sales, marketing and operations. Cam is the CEO at Exuma Technologies
10. Monetization Designer subscription fees Advertising revenue from suppliers to the home improvement market Affiliate programs with home goods retailers and suppliers
11. Traction 40 designers signed up to date – little resistance to get designers to sign-up for FREE 2 projects completed to date No customer traction – soft launch to designers only at this time
12. Funding $2.0M valuation. Need to raise $400,000 to: Develop the BuildItBox contractor app iPhone, Droid and iPad app Fund Adwords, Facebook and YouTube ad campaigns Allow founders to focus on building the business and spreading “Better Living By Design”
13. Summary $300B industry Model for vetting designers and contractors is inefficient and archaic Trend towards creating better living through “green” design principles DzineBox fosters connections between design and building professionals, and their customers