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Jon mundy apprupt mobile publishing masterclass
1.
Mobile Advertising: A
service, not an imposition apprupt @ mobile publishing masterclass Century Club, London 12 April, 2011 Featured in: © 2011 apprupt GmbH • www.apprupt.com
2.
Display advertising needs
to be a …not an imposition © 2011 apprupt GmbH • www.apprupt.com Source: http://www.flickr.com/photos/wwarby/4860335535/
3.
Mobile has the
potential... © 2011 apprupt GmbH • www.apprupt.com http://www.flickr.com/photos/sheeshoo/2959428847/
4.
...to be great ©
2011 apprupt GmbH • www.apprupt.com http://www.flickr.com/photos/johnny2010/5030485801/
5.
but how can
it make this? © 2011 apprupt GmbH • www.apprupt.com Source: http://www.flickr.com/photos/wwarby/4860335535/
6.
a willingness to
experiment Take the same approach to advertising as you do to content... © 2011 apprupt GmbH • www.apprupt.com Source: http://www.flickr.com/photos/nabeelah/14116806
7.
reach the individual ©
2011 apprupt GmbH • www.apprupt.com http://www.flickr.com/photos/driftingphotographer/2984561053/
8.
2
we need to be clever © 2011 apprupt GmbH • www.apprupt.com http://www.flickr.com/photos/27281188@N03/3959866980/
9.
© 2011 apprupt
GmbH • www.apprupt.com Source: IAB PWC Mobile Adspend Study March 2011
10.
Surely we can
ADS do more than CONTENT this? © 2011 apprupt GmbH • www.apprupt.com Source: IAB PWC Mobile Adspend Study March 2011
11.
fat finger syndrome
47 % of users accidentally click on Mobile Ads Harris Interactive, Dezember 2010 71 % of users prefer advertising where they remain in the app Harris Interactive, Dezember 2010 © 2011 apprupt GmbH • www.apprupt.com http://www.flickr.com/photos/steefafa/5224115719/
12.
Contextually targeted in-content
app recommendation © 2011 apprupt GmbH • www.apprupt.com
13.
Users discover products
on site – they only leave with a concrete buying intent. Publisher Site Off-Portal / Off-App The Product –ContvertisingTM User Flow and Positioning © 2011 apprupt GmbH • www.apprupt.com
14.
App Store Ads
(Apple, Android) apprupt PocketAds (WebApp Technology) Click-to-Call (-Back), Click-to- SMS Mobile Video Ads (by Q3/2011) © 2011 apprupt GmbH • www.apprupt.com
15.
Pocket Ad © 2011
apprupt GmbH • www.apprupt.com
16.
Click to SMS ©
2011 apprupt GmbH • www.apprupt.com
17.
Don’t be afraid
to try something new © 2011 apprupt GmbH • www.apprupt.com Source: IAB PWC Mobile Adspend Study March 2011
18.
get in touch
Jascha Samadi Jon Mundy MD & Founder Director of Business Development UK Tel +49 (0)40 3252787-01 Tel +44 (0) 7967 824699 js@apprupt.com jm@apprupt.com © 2011 apprupt GmbH • www.apprupt.com http://www.flickr.com/photos/unconstructive_bry/2975621862/
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