Mobile Culture - You Tube

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James Cameron

Technologie Business

u ser experience devices
Tailoring content to mobile
Timbo Drayson, Product Manager, YouTube Mobile

Google Confidential and Proprietary
Google Confidential and Proprietary

Why

How
Google Confidential and Proprietary
What

Optimise for the long term

Google Confidential and Proprietary

Be agile

Google Confidential and Proprietary

Trial product early

Google Confidential and Proprietary

Iterate product with user insights

Google Confidential and Proprietary

Ensure users can access all your content
synchronised across all devices

Google Confidential and Proprietary

Otherwise it's a broken user experience

Google Confidential and Proprietary

1. Pick the device

Google Confidential and Proprietary

2. Define new use cases

high
on the go

mobility

in the
living room

low

bad good
usability

Google Confidential and Proprietary

3. Decide on the platform

Mobile Web Mobile Native TV App

location (GPS) ✔ ✔ X

camera X ✔ ✔ (Samsung)

microphone X ✔ X

compass X ✔ -

large display video - - ✔
iOS / Android / Samsung / LG / Sony
reach All Smartphones
Windows 7 / RIM... / GTV...

Google Confidential and Proprietary

1. Feature Phone 2. Videos 3. Mobile Web

Google Confidential and Proprietary

1. Phone 2. Film & Upload 3. Mobile Native

Google Confidential and Proprietary

1. Phone 2. Preloading 3. Mobile Native

Google Confidential and Proprietary

1. TV 2. Fling to TV 3. TV & Mobile web (initially)

Google Confidential and Proprietary

1. All Mobile 2. World Wonders 3. Mobile Web

Google Confidential and Proprietary

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Mobile Culture - You Tube

1. u ser experience devices Tailoring content to mobile Timbo Drayson, Product Manager, YouTube Mobile Google Confidential and Proprietary Google Confidential and Proprietary

2. Why How Google Confidential and Proprietary What

3. Why How Google Confidential and Proprietary What

4. Why How Google Confidential and Proprietary What

5. Optimise for the long term Google Confidential and Proprietary

6. Be agile Google Confidential and Proprietary

7. Trial product early Google Confidential and Proprietary

8. Iterate product with user insights Google Confidential and Proprietary

9. Why How Google Confidential and Proprietary What

10. Ensure users can access all your content synchronised across all devices Google Confidential and Proprietary

11. Otherwise it's a broken user experience Google Confidential and Proprietary

12. 1. Pick the device Google Confidential and Proprietary

13. 2. Define new use cases high on the go mobility in the living room low bad good usability Google Confidential and Proprietary

14. 3. Decide on the platform Mobile Web Mobile Native TV App location (GPS) ✔ ✔ X camera X ✔ ✔ (Samsung) microphone X ✔ X compass X ✔ - large display video - - ✔ iOS / Android / Samsung / LG / Sony reach All Smartphones Windows 7 / RIM... / GTV... Google Confidential and Proprietary

15. 1. Feature Phone 2. Videos 3. Mobile Web Google Confidential and Proprietary

16. 1. Phone 2. Film & Upload 3. Mobile Native Google Confidential and Proprietary

17. 1. Phone 2. Preloading 3. Mobile Native Google Confidential and Proprietary

18. 1. TV 2. Fling to TV 3. TV & Mobile web (initially) Google Confidential and Proprietary

19. 1. All Mobile 2. World Wonders 3. Mobile Web Google Confidential and Proprietary

20. Why How Google Confidential and Proprietary What

Mobile Culture - You Tube

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Mobile Culture - You Tube