ABC Radio has a strong relationship with broadcast listeners but in the age of Spotify, Rdio and iTunes how does ABC Radio remain relevant and accessible to its audience and upcoming generations of listeners in an online world. How do we quickly build the foundation for online listening now that will sustain us into the future? I’ll tell you the story of the last 12 months (the short version), starting as a UX designer on the radio player project, designing user interfaces, moving into strategy all the way to leading a team in short agile sprints.
3. 3
Making Space for Agile Development
• How we won the support of an organisation by sharing a product vision.
My Agile Conversion
• My conversion from a skeptical designer to an Agile product lead.
Overcoming Complexity
• Creating a product in a multi-faceted department with legacy digital systems.
Aligning Teams to Resolve Dependencies
• Identifying needs and negotiating solutions across teams.
Outline
4. From UX Strategy to Agile Development
Making Space for
Agile Development
5. 5
Tested Strategy & Product Vision
Research & Strategy
Project FE & ABC Radio Online Strategy
• Contextual inquiries
• Audience surveys
• Internal workshops
• Real world insights
Product Vision
Personal Radio
• Business goals & vision
• Current state
Design & Development
Continuous Delivery
VALIDATED
STRATEGY
• Experience vision
• Prototype testing
• Improved discoverability
• Universal audio player
• Mobile audio formats
• Radio API
DISCOVER & DEFINE
DELIVER
7. 7
Key Research Insights
Discoverability impacts online
audio content reach
Online struggles to deliver
the convenience that drives
radio consumption
Connectivity and cost issues are
impacting our reach on-the-go
Smartphones are becoming
people’s media hub
8. 8
Audience Value Proposition
• Only listen to what you want to hear
• A variety of voices to keep you company,
inform you or stimulate your mind
• Curated music to match your mood
24. 24
Differentiation – Targeting New Listeners
• Discover by categories
• Exposes current broadcast
and new listeners to radio content
• Content marketing
• Catch-up listening
• Browsing ‘news & information’
Broadcast Listeners
Happy with the status quo
New Online Listeners
PLAY
Current Station
Websites
New
ABC Radio Website
25. 25
Differentiation – Planting a Seed
Current Station
Websites
Awkward tree
old features
New
Radio Website
Immature, limited features
but seed is planted
Old Websites
Obsolete tree,
can be turned off
New
Radio Website
Full-featured &
mobile friendly
Now
Future
Based on, Brad Frost, Planting the seed for a responsive future
http://bradfrost.com/blog/mobile/planting-the-seed-for-a-responsive-future/
High Value & Targeting a Gap
26. 26
Prioritisation – Finding High Value Features with a Formula
Customer
Value
Cost of
Delay
Risk or
Opportunity
+
+
Effort & Complexity
=
Score
Barry O’Reilly, Author, Lean Enterprise | Garry O’Brien, Principal Consultant, ThoughtWorks
http://www.slideshare.net/ThoughtWorks/barry-oreillyandgaryobrienleanenterprise
36. 36
Aligning Teams to Resolve Dependencies
Agile Lead
Architect
Developer
Developer
Product
Manager
Tester
Designer
Developer
Developer
Product
Manager
Tester
Team 1: Front-end
Team 2: Back-end API
Product Manager
• What to build
• Return on Investment
Agile Lead
• How to work together
• People & Process
Team
• How to build it
• Delivery
37. 37
Aligning Teams to Resolve Dependencies
Negotiate the rules of
engagement upfront &
define standards together.
38. 38
Aligning Teams to Resolve Dependencies
Use UX artifacts to
demonstrate the vision.
39. 39
• UX vision & artifacts were fundamental
in kick-starting Agile development
• It’s now strategic priority for the organisation
• I’m more than a convert, now an advocate
Summary
40. 40
• Have a good compass when prioritising as there
is always more that can be done
• Always reflect on the intent of the process
Summary (continued)
41. From UX Strategy to Agile Development
Cameron Grice, Agile Lead
ABC Radio Multiplatform
@camerongrice
Come and work at the ABC
abc.net.au/careers