3. Conversation
Tweet to #sobo2013
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Questions answered throughout, and at the end
State of the Business Owner 2013
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4. About the Study
Over 1,700 business owners responded to a 60 question
survey in early 2013. Companies from over 80 different
countries participated, ranging from sole proprietors to
those with hundreds of employees, with an average
revenue of $4.7M (US)
Statistical analysis was conducted using advanced modeling techniques.
State of the Business Owner 2013
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6. Think You Know SMB
Marketing?
State of the Business Owner 2013
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7. State of the Business Owner 2013
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Marketing and Lead Generation
75% of businesses said that their marketing is not
producing enough leads to meet their revenue goals
8. State of the Business Owner 2013
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Marketing and Sales Alignment
63% of businesses said that their marketing does not
effectively support their sales efforts
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Marketing and Technology
61% of businesses said that they are not effectively
using digital techniques to create new leads
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Marketing and Planning
59% of businesses did not have a
written marketing plan
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Marketing and Measurement
58% of businesses evaluate the effectiveness of their
marketing efforts less than every 90 days
12. State of the Business Owner 2013
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Marketing and Existing Customers
38% of businesses had no plan to generate additional
revenue from current customers
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Marketing and Budgets
0% increase in revenue growth or profitability
based on the size of marketing budget
14. State of the Business Owner 2013
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Marketing and Tactics
0% increase in revenue growth or profitability
from using any single specific tactic
16. Success Factors in Business
1. I am happy with my business
2. I feel in control of my business
3. My business hit its profit targets
4. My business grew faster than the industry average
State of the Business Owner 2013
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17. Success Factors in Marketing
Our marketing is producing enough of our target
prospects to meet our revenue goals
Strongly correlated with all 4 business success factors
(revenue growth, profitability, happiness, and control)
State of the Business Owner 2013
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20. The Two Challenges
Just like baking a cake, we have two key tasks in
effectively marketing our companies:
1. Pick the right ingredients (techniques)
2. Combine them in the right order and quantity
State of the Business Owner 2013
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21. Even if you have these...
State of the Business Owner 2013
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22. ...you still might end up with this
State of the Business Owner 2013
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26. State of the Business Owner 2013
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Marketing Planning
Businesses that had a written marketing plan grew 10%
faster than those that did not, and were 62% more likely
to hit their profit targets
27. Plan AND Do
Businesses that monitor their brand online
State of the Business Owner 2013
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28. Tip #1 - Advanced Analytics
State of the Business Owner 2013
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29. Tip #2 - Site Speed
State of the Business Owner 2013
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30. Tip #3 - Educational Emails
State of the Business Owner 2013
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32. Tip #1 - Sell with Stories
State of the Business Owner 2013
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33. Experiential vs. Material Purchases
People derive much greater satisfaction from experiential
purchases, and are consistently willing to pay more
money for them.
State of the Business Owner 2013
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34. Tip #2 - Retargeting
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35. Tip #3 - Try Different Offers
State of the Business Owner 2013
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37. The Importance of Technology
Top 5 trends affecting business owners
1. Technology
2. Online
3. Economy
4. Competition
5. People
State of the Business Owner 2013
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39. Not Every Idea Succeeds
State of the Business Owner 2013
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40. Tip #1 - Rich Snippets
State of the Business Owner 2013
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41. Tip #2 - Reviews Matter
State of the Business Owner 2013
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42. Tip #3 - Build an Online Experience
State of the Business Owner 2013
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43. Great Marketing is a Habit
(not a Series of Events)
State of the Business Owner 2013
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44. The Power of Habit
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45. The Wisdom of Experience
Those who had owned 3 or more businesses were...
58% more likely to be generating enough leads to meet
their revenue goals
50% more likely to have a written marketing plan
45% more likely to measure results at least weekly
State of the Business Owner 2013
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46. A Business Is a Body in Motion
Image Copyright Universal Studios
State of the Business Owner 2013
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48. Create the right marketing mix
in two steps:
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● Step One: Create a marketing plan with clear priorities
● Step Two: Commit to healthy marketing habits,
including measurement, BBs...then cannonballs, and
effective use of technology
49. Marketing Action Plan (MAP)
www.pixelspoke.com/resources
State of the Business Owner 2013
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50. New BBs To Try
www.pixelspoke.com/insights
State of the Business Owner 2013
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51. Q&A
To ask questions, tweet to #sobo2013
Or use the chat feature in GoToWebinar
Upcoming Webinars:
September 17 - Ownership Stack Diagnosis
We'll email you with updates
State of the Business Owner 2013
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