2. 1. HISTORY AND ORIGINS
CAN YOU GUESS WHO THEYBRIN
Larry PAGE Sergey ARE???
3. HISTORY AND ORIGINS
Foundation 1998
Name origin “Googol”
Registration of company: Google
Incorporated
Office, a friend’s garage in Menlo Park ,
California
Outstanding firm that impacted our lives
4. HISTORY AND ORIGINS
One of the most powerful & most visited search
engines in the world
Attracts 61.9 % of all Internet searchers
20,000 employees worldwide
Google’s simplicity attracted Internet users
Organizational Culture makes them attractive
5. 2.Business Model
Unique Business Model
Differs from its major competitors
“To organize the world’s information and make it
universally accessible and useful” reflects their
Business Model
Offers the best and quality service to the users so that
their experience will lead to word of mouth & strong
traffic growth.
6. Business Model
“Google it” & “Our friend Google”
Collaborates and merges with top online firms
(YouTube, e-bay, Amazon)
Different marketing offerings (Gmail, Google
News etc.)
Provide services to online users
8. STRENGHTS
Dependable, reliable and fast established a strong brand
name and image
Needs little to no marketing expenditure thanks to word-of-
mouth and viral publicity
Attraction of users thanks to its simple interface and straight-
forward layout
Low operation costs UNIX web servers to index over 8
MILLION web pages!
With outstanding corporate executives who all have at least
and MBA and PhD in various other disciplines relevant to
search engines, it continuously enhances search algorithms
to make searching faster, more efficient and more relevant
9. STRENGTHS
Search engines interface in 88 languages
up to date results by using state of the arts search engine technology
Stays impartial to advertisers… it separates relevant advertisements and actual results by
giving “sponsored links”
Users can “search by location”, showing results of retailers or products & services close by
their location
More than just a search engine: additional services such as Picasa (images), Group works
(google Docs), News, Applications (Google +), etc., by simply adding other “tabs” rather than
complicating it and putting these additional services along the side like a portal or forum
Once the inquiry is typed into the search bar, there is no delay with ads (for extra revenue)
Additional services that include Bluetooth, WiFi & 3G apps for android phones and tablets,
personalised toolbars, etc.
10. WEAKNESSES
Easily manipulative by spammers who want a certain page to be
ranked highest
Difficulty for marketers to predict where their adds would be
positioned and how much they would cost with the “Cost-per-Click”
advertising charging and ranking policy
Google’s localised search algorithms sometimes result in errors due
to automated indexing
An opportunity that they did not capitalise on is that they do not have
highly personalised search by which they could charge users with
switching cost if they decide to leave Google’s services
Mostly dependant on its advertising revenue
11. WEAKNESSES
Risk of dead end for users how can find citations, but
sometimes cannot find the original text from which it
comes from
It is in the top of search engines, yet its results are
only 50 to 60% accurate
Its inability to monetise YouTube
Weak “social networking” presence
Doesn’t have a strategy for shrinkage
12. OPPORTUNITIES
Vast Opportunities
Use higher value content on the web
Become a mass market portal for users
Merge with already existing mass market portals
Provide more services to capture more market (No
conventional Internet)
Increase overall ads spending online
New acquisitions
13. THREATS
Federal lawsuit due to the collection of search habits of
the consumer
Lose a considerable amount of revenue with portals like
AOL
Competitors can emerge with better interface and new
ideas Google lose market share
Cost-per-click policy disappointing the clients loss of
clients
Merging can result in Google start losing its well-earned
14. THREATS
Losing control over Indexing policies
Censorship will be imposed
Library services become less visible
Users that do not get Institutional Subscription
High competition with firms like Yahoo and MSN
Privacy issues regarding the content ownership
15. 4. MISSION
“Google's mission is to organize
the world's information and make
it universally accessible and
useful“
16. 5.STRATEGY
“Have No Business Strategy”
True attention is a function of relevance.
strategy is to broaden this kind of relevancy
beyond search.
Google is quite simply an evolutionary
organization.
17. What Google Believes In
“There are ten things that google claims to know to be
true.“
1. “Focus on the user and all else will follow.“
2. “It’s best to do one thing really, really well.“
3. “Fast is better than slow.“
4. “Democracy on the web works.“
5. “You don’t need to be at your desk to need an answer.“
18. What Google Believes In
“There are ten things that google claims to know to
be true.“
6. “You can make money without doing evil.“
7. “There’s always more information out there.“
8. “The need for information crosses all borders.“
9. “You can be serious without a suit.“
10. “Great just isn’t good enough.“
20. INTERESTING TITBITS
Microsoft was trying to tell the world that Google isn’t
like them…
dominate in their core industry
Target for antitrust allegations
Creating platforms that keep the user in each company’s
ecosystem
Privacy is one of the most debated topics of concern