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Projeto de conclusão do curso Capacitação em Web - Básico www.caminholivre.com.br
[object Object],[object Object],[object Object],[object Object],[object Object],Trânsito em São Paulo Desafio nosso de cada dia 1  Fonte: Pesquisa da Companhia de Engenharia de Tráfego (CET). 2002 2  Fonte: OESP, Maio 2008 3  Fonte: UOL,  Maio 2008 4  Fonte: Citigroup, 2008
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Comportamento O homem contemporâneo 1  Fonte: London Times, 18 de Maio 2008  http:// women . timesonline . co . uk / tol / life _and_ style / women / the _ way _ we _ live /article3907909. ece
O que é Site que, por meio da colaboração dos usuários,  fornece caminhos e meios alternativos para minimizar os impactos do trânsito em seu próprio dia-a-dia e na cidade de São Paulo. O diferencial da proposta O site reúne informações e ferramentas que contemplam diversos meios de transporte, com atualização constante baseada na participação do usuário.  O projeto reforça a tendência de preocupação ambiental. Não se busca tornar as vias e transportes alternativos abordados o modelo padrão, mas estimular o seu uso consciente. Onde se encaixa? No projeto “Planeta Sustentável”, por sua característica multi-marca. Além da afinidade com o público que navega nesse site.  CaminhoLivre.com.br O jeito mais fácil de chegar
CaminhoLivre.com.br Compartilhando as soluções Soluções para o trânsito de São Paulo baseadas em: Entretenimento ,[object Object],[object Object],[object Object],[object Object],[object Object],Informação ,[object Object],[object Object],Serviço ,[object Object],[object Object],[object Object],Colaboração
CaminhoLivre 2.0 Conteúdo Colaborativo ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
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ApresentaçãO.19.05

  • 1. Projeto de conclusão do curso Capacitação em Web - Básico www.caminholivre.com.br
  • 2.
  • 3.
  • 4. O que é Site que, por meio da colaboração dos usuários, fornece caminhos e meios alternativos para minimizar os impactos do trânsito em seu próprio dia-a-dia e na cidade de São Paulo. O diferencial da proposta O site reúne informações e ferramentas que contemplam diversos meios de transporte, com atualização constante baseada na participação do usuário. O projeto reforça a tendência de preocupação ambiental. Não se busca tornar as vias e transportes alternativos abordados o modelo padrão, mas estimular o seu uso consciente. Onde se encaixa? No projeto “Planeta Sustentável”, por sua característica multi-marca. Além da afinidade com o público que navega nesse site. CaminhoLivre.com.br O jeito mais fácil de chegar
  • 5.
  • 6.
  • 10.