Canada 3.0 Keynote Address Day 1, Stratford, June 8, 2009

2. TheMachineIsUs

3. Ken Coates
Dean of Arts, University of Waterloo
June 8, 2009

4. Welcome
David Johnston
President, University of Waterloo
June 8, 2009

6. Gary Goodyear
Minister of State Science &
Technology
June 8, 2009

7. Keynote
Honourable Tony Clement
Minister of Industry
June 8, 2009

10. Forum Overview
Tom Jenkins
Chief Strategy Officer, Open Text
June 8, 2009

11. Who’s Here Today?
 60+ Speakers
 1,000+ Attendees
 Government Leaders
 Industry Experts
 Many Sectors – Creative, Financial, Telco
 Academia – Faculty & Students
 Tool Makers & Tool Users

12. Who’s Here Today?
And many more….. We ran out of space
Canada is Here

13. What’s the issue?
The Internet is here…
… what are we going to do about it

14. What is Canada 3.0?

15. What is Canada 3.0?
 A vision for Canada’s digital future
 A forum for Canada’s digital media
innovators and visionaries
 Solidifying Canada’s position in the
global digital economy
 One-of-a-kind opportunity to shape
Canada’s digital media strategy

16. What is Digital Media?

17. Digital Media is “TV for the Internet”
Of course, it is much more than that….

18. Growth of Digital Content
 32 million books
 100,000 films
 2 million songs
 10 billion web pages
 1 million newspapers

19. Digital Media Landscape
Petabytes
And…..
Digital content is doubling every 3 months!

21. And….The Web continues Evolving
From newspaper style publishing to
multi-media broadcasting

22. Social Media is the New Content
Slide 22
Copyright © Open Text Corporation 2008 - 2009. All rights reserved.

23. Content and Bandwidth
The amount of content
required for one web
page wri5en, spoken
and video recorded

24. Phases of the Internet Evolution
“Web 3.0”
Web 2.0
Web 1.0
Mobile
The Cloud
Desktop

25. Mobile Access

26. Content Enables Web 2.0
Social
Communities Bookmarking
RSS Videocasting
Podcasts
Social IM
Networks
Widgets
Wiki
AJAX
Blogs Folksonomies
Aggregators
Corporate Memory
Core Content

27. Social Networks
Social
Market Place
Social Social
Work Place Work Place
Corporate Memory

28. Web Evolving into Rich Media
Blogs Wiki
Web 2.0 Social Networks
Podcasts
Corporate Memory

29. How does this affect you?

30. Why does this matter to Canada?

31. Why does this matter to Canada?
 Canada lags other countries in
productivity
 Lower investment in ICT is the primary
reason Canada is falling behind
 Digital Media is the core of ICT NOW
and in the future

32. Why does this matter to Canada?
 What will happen if Canada
continues to fall behind?
 We will soon reach a point where
we can no longer catch up
 We must become a digital nation to
keep up to other countries

33. What is a Digital Nation?
 Every citizen is connected
 All content used in society is
available
 An ownership model is fair and
transparent
 Common activities in society are
just as easy in digital

34. Ask Yourself
 How is Canada positioned in
the new digital economy?
 How do we keep up?
 How can Canadians take
advantage of the opportunities
discussed here today?
 What can we describe as a
goal that will capture the
imagination of all Canadians?

35. Canada Project: Enable Canadians

36. Only 1% of Canada’s content is online….

37. Roving Reporters

38. 15 min break…
tweet away!

39. Did you Know?

41. How we get there..
Tom Jenkins
Chief Strategy Officer, Open Text
June 8, 2009

42. We are moving away from keyboard entry
…and away from our desks

43. Digital Media Focus
“Film School for the Internet”
Slide 43
Copyright © 2008 Open Text Corporation. All rights reserved.

44. UW Stratford Institute
 Building a skills base in
Digital Media Creativity Business
 Expect 2,000 students
eventually Technology

45. Why Stratford?
Skills, Lighting, Stages, ..
Props, Costumes, Infrastructure..

46. Founding Partners
Slide 46
Copyright © 2008 Open Text Corporation. All rights reserved.

47. Canadian Digital Media Network (CDMN)

48. CDMN Partners

49. CDMN Partners

50. CDMN Partners

51. Digital Media Investments
 Education:
 $60 million investment in Stratford Institute
 2,000 students and 200 faculty eventually
 Federal Centre of Excellence:
 $100 million in Canadian Digital Media Network
 $100 million set aside for ventures in Digital Media
 Joint Research in Digital Media
 $100 million joint corporate research projects
 Commitment over the next 5 years:
 > $¼ Billion in Digital Media investment
 Government/Industry/Academia
Slide 51

52. Milestones
 March 2008
 University of Waterloo Stratford Institute announced
 October 2008
 Founding workshop of the Stratford Institute (80 people)
 Canada 3.0 Steering Committee formed
 January 2009
 Canadian Digital Media Network formally announced
 Today, June 2009
 Canada 3.0 Forum

53. Canada 3.0 and a
National ICT Strategy
for Canada
Bernard Courtois
President and CEO, ITAC
June 8, 2009

54. Who is ITAC?

55. Why are we here?
 National ICT strategy for Canada
 We are engaged with Government of Canada on a
strategy to realize ICT’s potential as growth engine both
in its own right and as an enabler throughout the
economy.
 Canada 3.0 Forum will feed directly into the Digital
Economy Forum later this month

56. What’s your role?

57. Learn @ Digital Media Showcase
 Discover how Facebook, YouTube, Flickr, Twitter, and
MySpace are changing the way we connect and work
 Meet the people behind the technologies and web
sites that are in use today at the Digital Media
Showcase
 Join us for some exciting hands-on learning with self-
guided tours through more than 30 demonstration
stations

58. Learn @ Digital Media Bootcamp

59. Participate @ Workshops
Digital Shovels Mobility and Media Digital Media Research &
Commercialization
Talent Attraction Enterprise Information
and Retention Management

60. Digital Shovels
Helen McDonald,
Industry Canada: Assistant Deputy Minister
Peter Bruce,
Deputy CIO, Government of Canada
Ron McKerlie,
Deputy Minister Digital Shovels
Government Services

61. Digital Shovels
 The Digital Shovels session brings leading industry
representatives, policy makers and academics together
to examine Canada's infrastructure priorities and draft
the roadmap for the future.
 Discussion will address the role of the industry,
government and diverse communities in stimulating
investment, digital literacy and innovation.

62. Mobility and Media
Sara Diamond,
President, Ontario College of Art & Design
John Meyers,
VP and GM: Communications Solutions Group, Open Text
Mobility and Media

63. Mobility and Media
 Mobile devices are pervasive and content directed at
mobile users is growing at incredible rates. As a nation,
we have the opportunity to capitalize on existing
strengths in mobile and develop novel entertainment,
communications and platforms.
 These Sessions analyze the current situation and create
a plan for future growth.

64. Digital Media Research &
Commercializ’n
Arlene Dickinson,
CEO, Venture Communications Ltd.
Eugene Roman,
CIO, Open Text Corporation
Kevin Tuer,
Managing Director,
Canadian Digital Media Network
Digital Media Research &
Commercialization

65. Digital Media Research & Commercialization
 Canadian government, academia and industry provide
the basic elements for success in digital media:
experience, talent, and funding. But access to
commercialization resources and expertise are
dispersed.
 These Sessions consider strategy and resources
required to create and capitalize on digital innovations,
increase commercial activity and create countrywide
momentum.

66. Talent Attraction and Retention
Jeannette Kopak,
Dir. Business Development and Operations,
Centre for Digital Media (Vancouver)
Ken Coates,
Dean of Faculty of Arts, University of Waterloo
Talent Attraction
Lisa de Wilde, and Retention
CEO, TVO

67. Talent Attraction and Retention
 How do we create world-ready digital talent and keep
them at home?
 The Skills sessions will explore the key talent issues
including: identifying and developing skills, fostering a
culture of entrepreneurship, gaining a critical mass of
highly trained specialists and providing job opportunities
and incentives to retain talent..

68. Enterprise Information Management
Mark Vale,
Chief Information and Privacy Officer, Government of Ontario
Enterprise Information
Management

69. Enterprise Information Management
 Transforming information work to support effective
service delivery
 This session explores what the Government of Ontario is
doing to harness the power of its information resources -
while reducing costs and lowering risks.

70. Featured Speakers

71. Monday Keynotes
Honourable Tony Clement,
Industry Minister, Government of Canada
Bernard Courtois
CEO, ITAC
Gary Maavara
GC, Corus
Jerry Brown
Partner, PWC

72. Tuesday Keynotes
Honourable Dalton McGuinty
Premier, Government of Ontario
Chad Gaffield
President, SSHRC
Konrad V. Finckenstein
Chair, CRTC
Mike Lazaridis
Co-CEO, RIM

73. Tuesday Next Steps
Ian Wilson
Strategy Advisor, UW Stratford Institute
Kevin Tuer
Director, Canadian Digital Media Nework

74. Join the Canada 3.0 Community

75. Digital Media for Canada
“A good hockey player plays where the puck is. A
great hockey players plays where the puck is going
to bequot; - The Great One
Let’s put the puck in the net!

76. Thank you

78. Digital Content Development
& Rights Management
Beware the Under Toad
Gary Maavara and Jerry Brown
Corus Entertainment
June 8, 2009

79. And Garp and Helen and Duncan held their
breath; they realized that all these years,
Walt had been dreading a giant toad, lurking
offshore, waiting to suck him under and drag
him out to sea. The terrible Under Toad.
Garp tried to imagine it with him. Would it
ever surface? Did it ever float? Or was it
always down under, slimy and bloated and
ever watchful for ankles its coated tongue
could snare? The vile Under Toad.”

80. Introduction
 The changes in broadcasting and distribution.
 It’s the bits.
 The impact on rights and rights management.
 Availability: Getting rights to market.
 Enterprise Digital Rights Management
 The real terms of trade issue – taxonomy.
 Why we regulate?
 The impact on our economy.

81. Broadcasting: The good old days

82. Television value chain, 1975
Conventional TV
Cable
Advertisers
Cons-
umers
Content
Producers
Movie theatres
© 2007 Communications Management Inc.

83. The video value chain, 2007-2012
Conventional TV
Cable
PVRs, EPGs, etc.
Specialty TV
Set-top boxes,
and
(cable channels)
Advertisers satel-
lite
Pay TV
PPV
VOD Peer-to-peer
Early Internet file-sharing
applications Cons-
Industry-
umers
Internet streaming to
produced devices/storage
Internet streaming to
Content devices/real time
Producers
Home Video
Consumer-
generated Movie theatres
© 2007 Communications Management Inc.

84. Pretty complex eh?

85. The Attributes of Digital
Interactive Media

86. At the core are the bits

87. And networks of databases of bits.
Digital media are just intersecting databases of bits residing
and delivered through various application technologies.
Newspapers
Web Sites
Magazine INTERNET
Radio
Television

88. Bits (digital media) are easily copied.
 Copyright was a social contract that gave creators
protection for a fixed time if they published the work.
 Now replication and publication are simple.
 And every copy is as good as the first.

89. Plasticity of Digital Media
 The ease with which you can correct your work is also a
liability to owners of works.
 The term “derivative work” has become more important.

90. Digital Media Ethics

91. Compactness of Works in Digital Media
 Digital works don’t occupy much space and space is
cheap.
 You can store big databases in ways unimaginable in the
past.
 You can keep everything.

92. Equivalence of Works in Digital Media
 Works are protected and
regulated by the nature of the
work:
 Books, photographs, musical
works.
 But what if they are all just
digital bits – databases with
software that guides how they
are consumed?
 How do adapt the law?

93. Ease of Transmission and Multiple Use
 Ease of transmission
means the end of scarcity.
 It means the end of
distance.
 What is a territory?
 What is cultural protection?

94. So what does that mean on
a day to day basis for
companies like Corus?

95. Books: Kids Can Press
One Hen
A book coupled with an on line
social network.
http://onehen.opportunity.org/

96. Production: Nelvana
3,300 episodes x
140 countries x
40 languages x
multi-platforms
you do the math!

97. Broadcasting - CMT

98. So what are implications for the
old rules of rights management?

99. Availability
 So we have all of these media, how do we make them available to
consumers? When they want, how they want, on the platform they are
using?
 Distributing seamlessly
 Enabling common standards
 Versioning/purposing to support all the devices we use
 Tracking
– Who watches what when
 Valuing
 For the Consumer
What does the content
mean to me? Is it in context?
That drives consumption

100. Why do we regulate?
 To manage Human or Societal behavior
 We need to ensure a place on the Canadian shelf for Canadian
stories. That is key to our sense of being Canadian
 There must a framework
within which content
creators and distributors
can build viable,
vibrant companies
 We have international
obligations

101. EDRM
 If we have rights, how do we manage them?
 Rights management is based on keeping accurate records and
acting on them
 Today – spreadsheets and “experience” plus lots of paper
 Tomorrow – databases and electronic data exchange
 This is a huge process change:
 Standards of records
 Definable contract terms
 People to accurately manage inputs and outputs.

102. Taxonomy and Terminology
 Tax what?
 Dictionary Definition - Taxonomy:
 The science or technique of
classification
 Practical Realities:
 Words need a common definition e.g.
territory
 The same words need to be used with
the same meaning by everyone
 The understanding/intention must be
translatable into a contract and across
language and cultures

103. What is the public policy impact?

104. Why do we regulate?
 To manage Human or Societal behaviour?
 Do we still need to ensure a place on the Canadian
shelf for Canadian stories? Is this key to our sense of
being Canadian
 If there must a framework within which content
creators and distributors can build viable, vibrant
companies, what is it?
 We have international obligations. Do they matter?

105. PUBLIC Government Spectrum management Defamation
TODAY …
POLICY Spending Regulation Copyright Competition
Conventional TV
CBC Private
Cable
PVRs, EPGs, etc.
Specialty TV and
Set-top boxes,
Advertisers (cable channels) satel-
lite
Pay TV
PPV
VOD Peer-to-peer
Early Internet file-sharing
applications
Cons-
Industry- Internet streaming to
umers
produced devices/storage
Internet streaming to
Content devices/real time
Producers
Home Video
Consumer-
generated Movie theatres
© 2007 Communications Management Inc.

106. PUBLIC TOMORROW? Government Spectrum management Defamation
POLICY Regulation
Spending Copyright Competition
Conventional TV
CBC Private
Cable
PVRs, EPGs, etc.
Specialty TV and
Set-top boxes,
Advertisers (cable channels) satel-
lite
Pay TV
PPV
VOD Peer-to-peer
Early Internet file-sharing
applications
Cons-
Industry- Internet streaming to
umers
produced devices/storage
Internet streaming to
Content devices/real time
Producers
Home Video
Consumer-
generated Movie theatres
© 2007 Communications Management Inc.

107. Content creation
 How do we develop the rules to sustain/promote a viable
and credible content creation industry for Canada?
 New rules and board for Canada Media Fund.
 CRTC examination of its rules and the CRTC New Media
policy.
 Provincial Initiatives

108. What does this mean for the economy?
 The creative industries are job engines
 In 2007/08 The film and television production sector
alone employed more than 131,800 people directly and
indirectly across Canada – 41,600 in Ontario
 Relatively small additional investments produce dramatic
increase in those numbers.
 Canadians are creative across all media fields – we
punch above our weight.

109. Summary
What is our digital Under Toad?
We must assess the basics
starting with the bits.
We need to realize that some of
the most important aspects of the
challenge might not be getting the
attention they deserve.

110. Digital Content Development
& Rights Management
January 18 & 19, 2010
University of Waterloo

111. Thank you

112. Housekeeping
Ken Coates
Dean of Arts, University of Waterloo
June 8, 2009

113. Participate @ Workshops
Digital Shovels Mobility and Media Digital Media Research &
Commercialization
Agenda is
on your
seat
Talent Attraction Enterprise Information
and Retention Management

114. Workshop Locations
Plenary & Showcase
ARENA
Follow the
signs or
ask the
PURPLE
shirts

115. Digital Showcase – Use the Guide
Showcase
Map and
Guide is on
your seat

116. Lanyards
Community: Purple
Media: Red
Canada 3.0 Staff: Yellow
Showcase: Green
Attendees: Blue

117. Housekeeping
 Toilets
 Blue shirt staff for questions
 Purple shirts will provide directions
 Showcase
 Reception – buses leave at 5:30pm from the registration
desk to take attendees to the Festival Theatre (if you are
driving pick up a map at the registration desk)
 Tomorrow’s plenary kicks off at 8:30am sharp!
(NB Tomorrow will be a full house)

118. Thank you

119. Vizible