It is a real-time event driven decision engine capable of responding to customer events and interacting with customers individually. It can produce real-time actions (targeting offers, generating alerts, etc.) based on the current event and historical data. Complex event processing solution.

1. INT_Tech

2. Event & Action Manager A R eal- T ime E vent Processing E ngine Operational Intelligence www.intellica.net

3. Business Event Business Value Time Gather Data Analyze Action Decision Data Knowledge Action EVAM Traditional Business Intelligence Why Real-Time?

4. Why Event Driven Solution

5. Event – Scenario - Action Event A ny detectable occurrence in a particular system or domain indicating a change in the state of the business. Evaluation of the impact of this change to the services is significant. Action R esponse on something done or occurred. A n action may also be an event. Event Patterns (Scenario) C omplex series of interrelated events .

6. Event Processing Concept of processing all events, identifying the most meaningful pattern of events within the event cloud, analyzing(monitoring) their impact, and taking right action in real time.

7. What is EVAM? EVAM (Event & Action Manager) is a real-time event processing engine capable of responding to complex event sequences and produce real-time actions based on the current event and historical data .

8. EVAM Event Processing DB or File Opr Another System Web Dealer/ Branch/ Call Center Cards Call/ SMS DB Opr Invoke Systems Send SMS Send Mail - Event Catalog - Data Catalog - Action Catalog - Scenarios EVAM Event Processing Engine Decision Engine

10. Processing Speed Development Speed For decreased time to market Change Speed To stay ahead of the competition Accelerate Your Business

12. 1 2 3 Key points to remember