The document summarizes findings from a study of illiterate users in Beijing, China. It identified three segments of illiterate users: 1) young users with exposure to technology who were familiar with basic phone features but had trouble with text, 2) young users with less exposure who struggled to use even basic functions, and 3) older users with less exposure who had almost no experience with mobile phones. Across segments, users generally had low literacy, were unwilling to explore phones, were highly cost-conscious, lacked brand awareness, and struggled to understand icons. The study found illiterate users would benefit from simplified designs and assistance using advanced features.