Candyspace Media's best practices for creating mobile sites and apps

1. Creating Mobile Sites & Apps: Best Practice Nick Shadbolt

2. The Basics UI/Navigation Content Integration QA Submission & Launch Everything else Mobile Best Practice Agenda

3. 1. The Basics Mobile Best Practice

4. Mobile Best Practice 1. The Basics Handset detection is vital! Use of a Phone Capabilities Database Ideal situation: use an auto re-direct Or a m.subdomain / .mobi

5. Mobile Best Practice 1. The Basics Mobile is a unique channel – what works online may not work on mobile Analyse your traffic – what handsets? What platform best suits your customers & objectives?

6. 2. UI / Navigation Mobile Best Practice

7. Mobile Best Practice 2. UI/Navigation Mobile experiences ‘run on rails’ Build a high level navigation Use of ‘back’ and ‘home’ buttons are essential Will consumers use your offering to fill or save time?

8. 3. Content Mobile Best Practice

9. Mobile Best Practice 3. Content Reformat rich content to ensure cross-device compatibility Think about ongoing support – app updates Make sure your app or site is truly content-rich. Think about the poor reviews!

10. Mobile Best Practice 3. Content Make the most of the opportunity – always create a premium experience for high-end handsets Exploit screen real-estate for top devices Aim to meet and exceed Apple’s design standards

11. 4. Integration Mobile Best Practice

12. Mobile Best Practice 4. Integration Always exploit Send to Friend & Social networking functionality Know your APIs! Extra dev maybe needed to ensure mobile compatibility

13. 5. QA Mobile Best Practice

14. Mobile Best Practice 5. QA Sites: Test acrosss numerous handsets & networks Apps: set on handsets & various OS as a sanity check

15. 6. Submission & Launch Mobile Best Practice

16. Mobile Best Practice 6. Submission & Launch White-list sites (especially if rich in content) Ensure submission docs are in line with app functionality Adopt Google’s approach – beta launch apps

17. Mobile Best Practice 6. Submission & Launch Don’t adopt a ‘build it and they will come mentality’ Leverage all parts of media mix to drive awareness/traffic/downloads Continually seek feedback to improve the product

18. 7. Everything else Mobile Best Practice

19. Mobile Best Practice 7. Everything else – HTML5 It’s the future but not currently supported by low-end devices Handset detection will be essential Currently not fast enough to handle rich content on mobile Continued move to apps as the way to deliver truly rich, bespoke & fast experiences

20. Mobile Best Practice 7. Everything else – iPad Think about how it’s used – e.g. in the home/social Don’t just enlarge your apps – the iPad needs a different experience Don’t go overboard with multi-touch. Keep it intuitive & easily memorable

21. Nick Shadbolt Account Director Nick[dot]shadbolt[at]candyspacemedia[dot]com Candyspace Any questions?