2. Background
In Indonesia, there is a great competition among one bank and
another. Each of them shows a high effort to promote their
products, especially from credit card line. To attract new
customers, they keep updating credit card promotion in
collaboration with some other brands, such as : restaurant, fashion
store, hotel, etc. to give a special price and discount. This strategy
seems to be worked since everyone loves SALE.
3. Problem
With many competitors, Citibank has got their strategy by
giving many special deals to its customer. But it’s not enough
yet, because the competitions are getting tougher. Besides,
there are still lots of people aren’t notice about Citibank
promotion.
Objective : to help people find and notice about fantastic
shopping promotion with Citibank credit card in a way that
they can enjoy.
4. Insight
Unfortunately, even when someone has got their credit card,
there are many times when they find it hard to know about
current promotion and special offers. They can know it if
somebody tell them or they unintentionally see the promotional
poster placed right in front of the stores. When this situation
applied, they may lose some fantastic deals from their favorite
brand when the period has been expired.
5. Interactive city shopping map
A giant touch screen map
that shows not only a
direction, but also
shopping directory in
every large stores / malls,
plus information about
Citibank credit card
amazing deals.
People can explore the map and find any store that they look into. In some stores /
areas in the map, we put a callout to show special promotion with Citibank credit card
6. When people touch
the store image on a
screen, it will show
more details
about the promotion.
But when people scan any Citibank flyer or print ad showing any product promotion in it
into the web cam attached in the giant screen, it will also display the large tempting
image of the product.
7. Street Directory When people try
to find any place in
it, they will see
many brand logos
in certain areas.
When they click
the brand logos,
they’ll figure out
about Citibank
credit card
promotion
Street directory is a popular location finder in Singapore, Indonesia, and
Australia since it can show the real details about places and buildings.
8. Street directory mobile application with GPS
navigation technology We also create Street Directory
mobile application to provide
easier way for people to find
information about store
location and spectacular deals.
9. The information about Citibank credit card
Share It discount will also be associated with any
place in foursquare to tease people with
shopping temptation.
10. Results : Many people will notice and love it,
because they tend to look for any
information in a map every time they want
to go to a place. After seeing the ‘map’, they
will visit other places nearby because of the
shopping deals temptation.
And many people will find it useful
because many of them used to be
confused about the availability of any
store location in a mall or large shopping
centre, e.g : Can I find Calvin Klein in this
shopping mall?
11. And definitely, everyone will notice
about the advantage of having Citibank
credit card. Since everyone loves SALE,
they will be tempted to swipe the card
or apply for a new one.
12. Explore the City map with Citibank and feel the
temptation.
Your Citi never sleeps, go there, and get it done.