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T h e M o s t Te m p t i n g M a p
Background
In Indonesia, there is a great competition among one bank and
another. Each of them shows a high effort to promote their
products, especially from credit card line. To attract new
customers, they keep updating credit card promotion in
collaboration with some other brands, such as : restaurant, fashion
store, hotel, etc. to give a special price and discount. This strategy
seems to be worked since everyone loves SALE.
Problem

With many competitors, Citibank has got their strategy by
giving many special deals to its customer. But it’s not enough
yet, because the competitions are getting tougher. Besides,
there are still lots of people aren’t notice about Citibank
promotion.
Objective : to help people find and notice about fantastic
shopping promotion with Citibank credit card in a way that
they can enjoy.
Insight

Unfortunately, even when someone has got their credit card,
there are many times when they find it hard to know about
current promotion and special offers. They can know it if
somebody tell them or they unintentionally see the promotional
poster placed right in front of the stores. When this situation
applied, they may lose some fantastic deals from their favorite
brand when the period has been expired.
Interactive city shopping map
                                         A giant touch screen map
                                         that shows not only a
                                         direction, but also
                                         shopping directory in
                                         every large stores / malls,
                                         plus information about
                                         Citibank credit card
                                         amazing deals.




  People can explore the map and find any store that they look into. In some stores /
areas in the map, we put a callout to show special promotion with Citibank credit card
When people touch
                                                     the store image on a
                                                     screen, it will show
                                                     more details
                                                     about the promotion.




But when people scan any Citibank flyer or print ad showing any product promotion in it
  into the web cam attached in the giant screen, it will also display the large tempting
                                image of the product.
Street Directory                                                     When people try
                                                                     to find any place in
                                                                     it, they will see
                                                                     many brand logos
                                                                     in certain areas.
                                                                     When they click
                                                                     the brand logos,
                                                                     they’ll figure out
                                                                     about Citibank
                                                                     credit card
                                                                     promotion




  Street directory is a popular location finder in Singapore, Indonesia, and
   Australia since it can show the real details about places and buildings.
Street directory mobile application with GPS
navigation technology             We also create Street Directory
                                        mobile application to provide
                                        easier way for people to find
                                        information about store
                                        location and spectacular deals.
The information about Citibank credit card
Share It   discount will also be associated with any
           place in foursquare to tease people with
           shopping temptation.
Results : Many people will notice and love it,
because they tend to look for any
information in a map every time they want
to go to a place. After seeing the ‘map’, they
will visit other places nearby because of the
shopping deals temptation.




         And many people will find it useful
         because many of them used to be
         confused about the availability of any
         store location in a mall or large shopping
         centre, e.g : Can I find Calvin Klein in this
         shopping mall?
And definitely, everyone will notice
about the advantage of having Citibank
credit card. Since everyone loves SALE,
they will be tempted to swipe the card
        or apply for a new one.
Explore the City map with Citibank and feel the
                  temptation.




Your Citi never sleeps, go there, and get it done.

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The Most Tempting Map

  • 1. T h e M o s t Te m p t i n g M a p
  • 2. Background In Indonesia, there is a great competition among one bank and another. Each of them shows a high effort to promote their products, especially from credit card line. To attract new customers, they keep updating credit card promotion in collaboration with some other brands, such as : restaurant, fashion store, hotel, etc. to give a special price and discount. This strategy seems to be worked since everyone loves SALE.
  • 3. Problem With many competitors, Citibank has got their strategy by giving many special deals to its customer. But it’s not enough yet, because the competitions are getting tougher. Besides, there are still lots of people aren’t notice about Citibank promotion. Objective : to help people find and notice about fantastic shopping promotion with Citibank credit card in a way that they can enjoy.
  • 4. Insight Unfortunately, even when someone has got their credit card, there are many times when they find it hard to know about current promotion and special offers. They can know it if somebody tell them or they unintentionally see the promotional poster placed right in front of the stores. When this situation applied, they may lose some fantastic deals from their favorite brand when the period has been expired.
  • 5. Interactive city shopping map A giant touch screen map that shows not only a direction, but also shopping directory in every large stores / malls, plus information about Citibank credit card amazing deals. People can explore the map and find any store that they look into. In some stores / areas in the map, we put a callout to show special promotion with Citibank credit card
  • 6. When people touch the store image on a screen, it will show more details about the promotion. But when people scan any Citibank flyer or print ad showing any product promotion in it into the web cam attached in the giant screen, it will also display the large tempting image of the product.
  • 7. Street Directory When people try to find any place in it, they will see many brand logos in certain areas. When they click the brand logos, they’ll figure out about Citibank credit card promotion Street directory is a popular location finder in Singapore, Indonesia, and Australia since it can show the real details about places and buildings.
  • 8. Street directory mobile application with GPS navigation technology We also create Street Directory mobile application to provide easier way for people to find information about store location and spectacular deals.
  • 9. The information about Citibank credit card Share It discount will also be associated with any place in foursquare to tease people with shopping temptation.
  • 10. Results : Many people will notice and love it, because they tend to look for any information in a map every time they want to go to a place. After seeing the ‘map’, they will visit other places nearby because of the shopping deals temptation. And many people will find it useful because many of them used to be confused about the availability of any store location in a mall or large shopping centre, e.g : Can I find Calvin Klein in this shopping mall?
  • 11. And definitely, everyone will notice about the advantage of having Citibank credit card. Since everyone loves SALE, they will be tempted to swipe the card or apply for a new one.
  • 12. Explore the City map with Citibank and feel the temptation. Your Citi never sleeps, go there, and get it done.