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60 Years of Cannes Lions
1950s
#CannesLions
Grand Prix Winners From the Past 60 Years
By Country
3
3
2 1
1
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22 1
1
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8
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1
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1954
Venice
1955
Monte Carlo
1956
Cannes
1957-1983
Alternated
between
Cannes
and Venice
1984
Cannes
became
permanent
home of
the Festival
History of
Host Cities
By Agency
16 DDB
11 BBDO
11 TBWA
09 Crispin Porter & Bogusky
09 JWT
By Industry
24 Technology
23 Automotive
16 Food, Agriculture and Restaurant
16 Sports/Sportswear
16 Financial Services
By Client
14 Nike
06 Volkswagen
06 Unilever
05 Procter & Gamble
05 Pepsico
Top 5 Grand Prix Winners of All TimeGame
Changer:
the 1950s
With the 60th anniversary of Cannes Lions
comes a celebration of the iconic work that
changed the landscape of advertising.
The Marlboro Man
This aspirational icon was created by Leo Burnett
in 1954. He transformed the Marlboro brand into
one of the most memorable—and masculine—in
the world.
Categories
in the 50s
In the 1950s there were only two major categories
of "advertising film" awards: TV and Cinema. Today
there are 16 categories. Learn about the newest
one in Infographic 2.
130 delegates attended the first Festival in 1954
12000
2013
2013
0092 Countries
Submitted Entries
Estimated
Delegates 35765 Entries
Submitted
1954: 187 Entries for 14 Countries
Italy France Germany UK US Sweden Belgium
42 38 36 29 19 7 4
Netherlands Norway Chile Australia Denmark Switzerland Spain
4 3 1 1 1 1 1
12000
2013
2013
0092 Countries
Submitted Entries
Estimated
Delegates 35765 Entries
Submitted
What We’re Looking Forward To
To Eat
Salad Nicoise
Fresh Produce from
Marche Forville
Party Freebies
We Love
Standing on Stage to
Collect a Gold Lion
The Big Gerald
Scarfe-illustrated
Banner on the Palais
Shopping at
Marché Gambetta
Parties
Cannes Connect Bar
MediaLink/Clear
Channel Party @
Hotel du Cap
Translation Party
To Do
Walk Up the Hill to
Eglise Notre-Dame
de l'Esperance
Sleep off a Long
Night on the Beach
Make it to Both
the Opening and
Closing Galas
Places
To Go
The Famous Gutter Bar
Chateau de la Napoule
(especially for the
Viacom party)
Vieux Port to See
the Yachts
To See
At Least One Speaker
per Day
Couture on the Croisette
The View from the
Rooftop at Radisson Blu
2013 Speaker Highlights
Anderson Cooper Lou Reed Rem Koolhaas
Conan O’Brien 19 June
19 June
19 June
19 June
Lee Clow Kid President
Sean Combs Martha Stewart Vivienne Westwood 18 June 20 June
Jimmy Wales
Annie Leibovitz 18 June
18 June
21 June
20 June 20 June
17 June
David Karp
Awards Schedule
Creative Effectiveness Lions
Promo & Activation Lions
PR Lions
Direct Lions
Cannes Chimera Finalists
Monday
17 June 2013
Media Lions
Mobile Lions
Innovation Lions
Outdoor Lions
Media Agency of the Year
Cannes Chimera Finalists
Tuesday
18 June 2013
Press Lions
Design Lions
Radio Lions
Cyber Lions
Media Person of the Year
Cannes Chimera Finalists
Wednesday
19 June 2013
Film Lions
Film Craft Lions
Branded Content &
Entertainment Lions
Titanium and Integrated Lions
Palme d'Or
Creative Marketer of the Year
Independent Agency of the Year
Grand Prix for Good
Lion of St. Mark
Holding Company of the Year
Network of the Year
Agency of the Year
Cannes Chimera Finalists
Saturday
22 June 2013
Shortlist Schedule
Direct Lions
Promo & Activation Lions
Innovation Lions
Sunday
16 June 2013
PR Lions
Media Lions
Outdoor Lions
Mobile Lions
Press Lions
Creative Effectiveness Lions
Monday
17 June 2013
Cyber Lions
Design Lions
Radio Lions
Tuesday
18 June 2013
Film Lions
Titanium and Integrated Lions
Film Craft Lions
Branded Content & Entertainment Lions
Friday
21 June 2013
1950s 1960s 1970s 1980s 1990s 2000s
SAPIENTNITRO.COM/CANNESLIONS

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60 Years of Cannes Lions History

  • 1. 60 Years of Cannes Lions 1950s #CannesLions
  • 2. Grand Prix Winners From the Past 60 Years By Country 3 3 2 1 1 1 1 2 22 1 1 6 8 3 0 1 5 1 2 1 1 1 1 7 6 5 3 6 5 4 4 3 U S A U N I T E D K I N G D O M F R A N C E A U S T R A L I A S W E D E N J A P A N S O U T H A F R I C A G E R M A N Y I T A L Y B R A Z I L N E W Z E A L A N D S P A I N D E N M A R K A R G E N T I N A C A N A D A T H E N E T H E R L A N D S B E L G I U M C H I N A R O M A N I A C H I L E N O R W A Y I N D I A I S R A E L P U E R T O R I C O M A L A Y S I A K O R E A H O N G K O N G
  • 3. 1954 Venice 1955 Monte Carlo 1956 Cannes 1957-1983 Alternated between Cannes and Venice 1984 Cannes became permanent home of the Festival History of Host Cities By Agency 16 DDB 11 BBDO 11 TBWA 09 Crispin Porter & Bogusky 09 JWT By Industry 24 Technology 23 Automotive 16 Food, Agriculture and Restaurant 16 Sports/Sportswear 16 Financial Services By Client 14 Nike 06 Volkswagen 06 Unilever 05 Procter & Gamble 05 Pepsico Top 5 Grand Prix Winners of All TimeGame Changer: the 1950s With the 60th anniversary of Cannes Lions comes a celebration of the iconic work that changed the landscape of advertising. The Marlboro Man This aspirational icon was created by Leo Burnett in 1954. He transformed the Marlboro brand into one of the most memorable—and masculine—in the world. Categories in the 50s In the 1950s there were only two major categories of "advertising film" awards: TV and Cinema. Today there are 16 categories. Learn about the newest one in Infographic 2.
  • 4. 130 delegates attended the first Festival in 1954 12000 2013 2013 0092 Countries Submitted Entries Estimated Delegates 35765 Entries Submitted
  • 5. 1954: 187 Entries for 14 Countries Italy France Germany UK US Sweden Belgium 42 38 36 29 19 7 4 Netherlands Norway Chile Australia Denmark Switzerland Spain 4 3 1 1 1 1 1 12000 2013 2013 0092 Countries Submitted Entries Estimated Delegates 35765 Entries Submitted
  • 6. What We’re Looking Forward To To Eat Salad Nicoise Fresh Produce from Marche Forville Party Freebies We Love Standing on Stage to Collect a Gold Lion The Big Gerald Scarfe-illustrated Banner on the Palais Shopping at Marché Gambetta Parties Cannes Connect Bar MediaLink/Clear Channel Party @ Hotel du Cap Translation Party To Do Walk Up the Hill to Eglise Notre-Dame de l'Esperance Sleep off a Long Night on the Beach Make it to Both the Opening and Closing Galas Places To Go The Famous Gutter Bar Chateau de la Napoule (especially for the Viacom party) Vieux Port to See the Yachts To See At Least One Speaker per Day Couture on the Croisette The View from the Rooftop at Radisson Blu
  • 7. 2013 Speaker Highlights Anderson Cooper Lou Reed Rem Koolhaas Conan O’Brien 19 June 19 June 19 June 19 June Lee Clow Kid President Sean Combs Martha Stewart Vivienne Westwood 18 June 20 June Jimmy Wales Annie Leibovitz 18 June 18 June 21 June 20 June 20 June 17 June David Karp
  • 8. Awards Schedule Creative Effectiveness Lions Promo & Activation Lions PR Lions Direct Lions Cannes Chimera Finalists Monday 17 June 2013 Media Lions Mobile Lions Innovation Lions Outdoor Lions Media Agency of the Year Cannes Chimera Finalists Tuesday 18 June 2013 Press Lions Design Lions Radio Lions Cyber Lions Media Person of the Year Cannes Chimera Finalists Wednesday 19 June 2013 Film Lions Film Craft Lions Branded Content & Entertainment Lions Titanium and Integrated Lions Palme d'Or Creative Marketer of the Year Independent Agency of the Year Grand Prix for Good Lion of St. Mark Holding Company of the Year Network of the Year Agency of the Year Cannes Chimera Finalists Saturday 22 June 2013 Shortlist Schedule Direct Lions Promo & Activation Lions Innovation Lions Sunday 16 June 2013 PR Lions Media Lions Outdoor Lions Mobile Lions Press Lions Creative Effectiveness Lions Monday 17 June 2013 Cyber Lions Design Lions Radio Lions Tuesday 18 June 2013 Film Lions Titanium and Integrated Lions Film Craft Lions Branded Content & Entertainment Lions Friday 21 June 2013
  • 9. 1950s 1960s 1970s 1980s 1990s 2000s SAPIENTNITRO.COM/CANNESLIONS