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Integrating Social Media in Government

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C
Colin McKay

A brief presentation made at the September 16-17, 2009 Social Media in Government conference in Ottawa, Ontario

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Get Out Of Your Comfort Zone Colin McKay September 17, 2008 ALI Social Media in Government Conference
Creative, Not Foolhardy You want to be imaginative You want to be inspirational But still be practical
Practical means: ,[object Object],[object Object],[object Object]
What Was That About Planning? ,[object Object],[object Object],[object Object]
Sneaky is quick and fun. You look cool to your friends – online and off Effective means you adapt social media tools to meet your communications goals, speak to your stakeholders, develop new communities – and get your organization to buy into the concept.
Hoodwinking Your Colleagues ,[object Object],[object Object],[object Object],[object Object]
Your Pitch Must Also: ,[object Object],[object Object],[object Object]
Mitigating Risk is the Key ,[object Object],[object Object],[object Object],[object Object]
Responsibility for the campaign YOU are responsible, and YOU must be capable of tracking, interpreting and evaluating your social media campaign. After all, YOU sit down the hall from the boss.
 

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Integrating Social Media in Government

  • 1. Get Out Of Your Comfort Zone Colin McKay September 17, 2008 ALI Social Media in Government Conference
  • 2. Creative, Not Foolhardy You want to be imaginative You want to be inspirational But still be practical
  • 3.
  • 4.
  • 5. Sneaky is quick and fun. You look cool to your friends – online and off Effective means you adapt social media tools to meet your communications goals, speak to your stakeholders, develop new communities – and get your organization to buy into the concept.
  • 6.
  • 7.
  • 8.
  • 9. Responsibility for the campaign YOU are responsible, and YOU must be capable of tracking, interpreting and evaluating your social media campaign. After all, YOU sit down the hall from the boss.
  • 10.