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International Marketing ,[object Object],[object Object],[object Object],[object Object]
Chapter 9 Market Entry and Expansion 0 Chapter 9 Market Entry and Expansion
Why Firms go International ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Foreign Market Entry Strategies – 1/2. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Foreign Market Entry Strategies – 2/2. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Exporting ,[object Object],[object Object],[object Object],[object Object],[object Object],0
Exporting ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],0
Exporting ,[object Object],[object Object],[object Object],[object Object],[object Object],0
Going International ,[object Object],[object Object],[object Object],[object Object],0
Going International ,[object Object],[object Object],[object Object],[object Object],0
Licensing and Franchising ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],0
Licensing and Franchising ,[object Object],[object Object],[object Object],[object Object],0
Foreign Direct Investment ,[object Object],[object Object],[object Object],[object Object],0
Foreign Direct Investment ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],0
[object Object],[object Object],[object Object],[object Object],Foreign Direct Investment 0
[object Object],[object Object],[object Object],[object Object],Foreign Direct Investment 0
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Foreign Direct Investment 0
Chapter 10 Product Adaptation 0 Chapter 10 Product Adaptation
Product Variables ,[object Object],0
Standardization vs. Customization: Decision Criteria ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],TM 89 Product Design Strategy Standardization vs. Customization
Exhibit 10.2 - Standardization versus Adaptation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Government Influences on Adaptation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],0
Customer Variables ,[object Object],[object Object],[object Object],[object Object],0
Economic Conditions ,[object Object],[object Object],[object Object],0
Competition, Environment ,[object Object],[object Object],0
Global Brand Development ,[object Object],[object Object],[object Object],[object Object]
Global Brand Development ,[object Object],[object Object],[object Object],[object Object]
Packaging Considerations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],0
Country of Origin ( COO ) ,[object Object],[object Object],[object Object],[object Object],0
Product Counterfeiting ,[object Object],[object Object],[object Object],0
Combating Counterfeiting ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],0
Chapter 11 Export Pricing 0 Chapter 11 Export Pricing
Price Dynamics ,[object Object],[object Object],[object Object],[object Object],0
The Setting of Export Prices ,[object Object],[object Object],[object Object],0
Export pricing strategy ,[object Object],[object Object],[object Object],0
The Setting of Export Prices ,[object Object],[object Object],[object Object],0
The Setting of Export Prices ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],0
Price Escalation Thru Exporting (see Exhibit 11-4 in your text) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Mitigating export-related costs ,[object Object],[object Object],[object Object],[object Object],0
Incoterms ( First issued by ICC in 1936, revised 6 times since then) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Terms of Payment ,[object Object],[object Object],[object Object],0
Terms of Payment ,[object Object],[object Object],[object Object],[object Object],0
Terms of Payment ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],0
Terms of Payment ,[object Object],[object Object],[object Object],[object Object],0
Payment Risks ,[object Object],[object Object],[object Object],[object Object],[object Object],0
Complications in assessing the buyer’s Creditworthiness: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],0
Managing Foreign Exchange Risk ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],0
Foreign Exchange Risk & Price Adjustments ,[object Object],[object Object],[object Object],[object Object],0
Sources of Export Financing ,[object Object],[object Object],[object Object],[object Object],0
Sources of Export Financing ,[object Object],[object Object],[object Object],[object Object],0
Sources of Export Financing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],0
Sources of Export Financing ,[object Object],[object Object],[object Object],0
Sources of Export Financing ,[object Object],[object Object],[object Object],[object Object],[object Object],0
Government Export Financing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],0
Price Negotiations ,[object Object],[object Object],[object Object],[object Object],0
Leasing ,[object Object],[object Object],[object Object],0
Dumping ,[object Object],[object Object],[object Object],[object Object],0
Remedies for dumping ,[object Object],[object Object],[object Object],[object Object],0
Chapter 17 Global Pricing 0 Chapter 17 Global Pricing
Transfer Pricing Objectives ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],0
[object Object],[object Object],[object Object],[object Object],Transfer Pricing Philosophies 0
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Arm’s Length Pricing for IRS 0
Pricing Within Individual Markets ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],0
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Pricing Within Individual Markets 0
The Euro and Marketing Strategy ,[object Object],[object Object],[object Object],[object Object],0
Countertrade ,[object Object],[object Object],0
Forms of Countertrade. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Why Use Countertrade? 0
Chapter 16 Global Logistics and Materials Management 0 Chapter 16 Global Logistics and Materials Management
A Definition of International Logistics ,[object Object],[object Object],[object Object],0
A Definition of International Logistics ,[object Object],[object Object],[object Object],[object Object],[object Object],0
Phases of international logistics ,[object Object],[object Object],0
Logistics: major concepts ,[object Object],[object Object],[object Object],0
Supply Chain Management ,[object Object],[object Object],[object Object],[object Object],0
Basic differences between domestic and international logistics ,[object Object],[object Object],[object Object],0
International Transportation Issues ,[object Object],[object Object],[object Object],[object Object],[object Object],0
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],International Shipping Transportation modes - 1
Choice of Transportation Modes ,[object Object],[object Object],[object Object],[object Object],[object Object],0
The International Shipment ,[object Object],[object Object],[object Object],0
Exhibit 16.6 - Documentation for an International Shipment 0
Packaging for International Shipping ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Management of International Logistics ,[object Object],[object Object],[object Object],[object Object],[object Object],0
Management of International Logistics ,[object Object],[object Object],[object Object],[object Object],[object Object],0
The Supply Chain and the Internet ,[object Object],[object Object],[object Object],0
Logistics and Security ,[object Object],[object Object],[object Object],[object Object],0
Logistics and Security ,[object Object],[object Object],[object Object],[object Object],0
Recycling and Reverse Logistics ,[object Object],[object Object],[object Object],[object Object],[object Object],0
Chapter 12 Marketing Communication 0 Chapter 12 Marketing Communication
Exhibit 12.1 - The Marketing Communication Process Sender (Encodes Message) Message Feedback Message Channel Receiver (Decodes Message ) Noise Communication Outcome 0
International Negotiations ,[object Object],[object Object],[object Object],0
International Negotiations Process ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],0
International Negotiations ,[object Object],[object Object],[object Object],[object Object],[object Object],0
Negotiating in other Countries 1/2 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],0
Negotiating in other Countries 2/2 ,[object Object],[object Object],[object Object],[object Object],[object Object],0
Negotiating over the Internet ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],0
The Internet ,[object Object],[object Object],[object Object],[object Object],[object Object],0
The promotional mix ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],0
Push & Pull Strategies ,[object Object],[object Object],[object Object],0
Direct marketing ,[object Object],[object Object],[object Object],0
Trade Shows and Missions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],0
Reasons for not participating in trade fairs ,[object Object],[object Object],[object Object],[object Object],0
Personal selling ,[object Object],[object Object],[object Object],0
Chapter 13 Distribution Management 0 Chapter 13 Distribution Management
Channel Structure ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],0
[object Object],[object Object],[object Object],[object Object],Channel Strategies 0
Channel Design Influences ,[object Object],[object Object],[object Object],0
Channel Design Influences ,[object Object],[object Object],[object Object],[object Object],0
Channel Design Influences ,[object Object],[object Object],[object Object],[object Object],[object Object],0
Channel Design Criteria ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],0
Selection of Intermediaries ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],0
The distributor agreement ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],0
Gray Markets ,[object Object],[object Object],[object Object],[object Object],0
Gray Markets ,[object Object],[object Object],[object Object],[object Object],0
Gray Markets ,[object Object],[object Object],[object Object],[object Object],[object Object],0
Gray Markets ,[object Object],[object Object],[object Object],[object Object],[object Object],0
Chapter 14 Global Product Management and Branding 0 Chapter 14 Global Product Management and Branding
Global Product Development ,[object Object],0
Global Product Development ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],0
Global Product Development ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],0
Screening Product Ideas ,[object Object],0
Global Product Development ,[object Object],[object Object],0
Global Product Development ,[object Object],[object Object],0
Global Product Development ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],0
Global Product Development ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],0
Global Product Development ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],0
International product testing ,[object Object],[object Object],[object Object],0
Global Product Launch ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],0
Management of the Product and Brand Portfolio ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],0
Management of the Product and Brand Portfolio ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],0
Branding Policies ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],0
Branding Policies ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],0
Exhibit 14.7 - Private Brand Strategies SOURCES: Adapted from Sabine Bonnot, Emma Carr and Michael J. Reyner, “Fighting Brawn with Brain,” The McKinsey Quarterly 40 (no 2. 2000): 85-92; and Francois Glemet and Rafael Mira, “The Brand Leader’s Dilemma,” The Mckinsey Quarterly 33 (no 2. 1993):4. 0
MKT-421 Winter 2010 ,[object Object]

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421 W10 Web Ch9 17x15 Slides031110

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  • 2. Chapter 9 Market Entry and Expansion 0 Chapter 9 Market Entry and Expansion
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  • 18. Chapter 10 Product Adaptation 0 Chapter 10 Product Adaptation
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  • 32. Chapter 11 Export Pricing 0 Chapter 11 Export Pricing
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  • 59. Chapter 17 Global Pricing 0 Chapter 17 Global Pricing
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  • 69. Chapter 16 Global Logistics and Materials Management 0 Chapter 16 Global Logistics and Materials Management
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  • 80. Exhibit 16.6 - Documentation for an International Shipment 0
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  • 88. Chapter 12 Marketing Communication 0 Chapter 12 Marketing Communication
  • 89. Exhibit 12.1 - The Marketing Communication Process Sender (Encodes Message) Message Feedback Message Channel Receiver (Decodes Message ) Noise Communication Outcome 0
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  • 103. Chapter 13 Distribution Management 0 Chapter 13 Distribution Management
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  • 116. Chapter 14 Global Product Management and Branding 0 Chapter 14 Global Product Management and Branding
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  • 132. Exhibit 14.7 - Private Brand Strategies SOURCES: Adapted from Sabine Bonnot, Emma Carr and Michael J. Reyner, “Fighting Brawn with Brain,” The McKinsey Quarterly 40 (no 2. 2000): 85-92; and Francois Glemet and Rafael Mira, “The Brand Leader’s Dilemma,” The Mckinsey Quarterly 33 (no 2. 1993):4. 0
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Notes de l'éditeur

  1. Both this slide and the next offer 8 suggestions for managers that are seeking to develop global brand leadership.