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Understanding Digital Marketing and Getting it Right

by on Oct 16, 2013

  • 7,443 vues

Why digital media matters ...

Why digital media matters

Capgemini Consulting conducted a joint study with Havas Media seeking to highlight some of the proven results of digital media, as well as its contribution to a multimedia plan. In this paper, we highlight why marketers must pay close attention to digital media and how it can help them achieve higher ROI by complementing traditional advertising. We conclude with a set of actionable recommendations on getting digital marketing right.

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18 Ajouts 1,492

http://www.scoop.it 1261
http://huguesrey.wordpress.com 92
http://www.google.com 29
http://www.pinterest.com 27
https://hootsuite.scoop.it 20
http://www.markcommpitch.com 20
https://twitter.com 11
http://www.mobile-mktg.com 9
http://www.swaip.me 7
http://app6.websitetonight.com 5
http://digital-transfo.tumblr.com 4
http://tweetedtimes.com 1
http://amolasmatematicas7.wikispaces.com 1
http://translate.googleusercontent.com 1
http://plus.url.google.com 1
http://localhost 1
http://joemktg.tumblr.com 1
http://cloud.feedly.com 1
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Understanding Digital Marketing and Getting it Right Understanding Digital Marketing and Getting it Right Infographic Transcript