http://www.capgemini.com/insights-data Our study of 1,000 senior business leaders demonstrates the extent to which big data sources and technology are being adopted across different sectors and regions of the world. We explain the impact on businesses and markets and how the acquisition of data is breaking down traditional industry boundaries. We identify how businesses are adapting to deal with this and what organizations need to do to make big data work for them. Here we take a closer look at the findings from China.

1. Big & Fast Data:
The Rise of Insight-Driven Business
Capgemini view
Like Brazil, the other BRIC country in our study, the Chinese market is very
bullish about big data right now, and is arguably providing a lesson for more
reticent countries with slower growth. It’s worth noting however that China is
not a homogeneous whole in this regard. Alongside regions that have been
targeted for economic growth and that receive heavy government investment
in infrastructure, there are also less developed regions.
Major Chinese businesses are well aware of the opportunity and the threats
that big data brings; as a consequence they are eager to invest, and to
try new approaches. It helps that they are not encumbered by the legacy
technology – and “legacy thinking” – that seems to be holding back some
countries in the industrialized West.
In China, it’s the business and, critically, CxOs that are driving big data
initiatives – a factor that accelerates the pace of adoption and helps bring
about the business change that has to underpin successful big data
initiatives. It is likely that the combination of government supported investment
and business agility will only help the country’s big data agenda accelerate.
Major Chinese
businesses are well
aware of the
opportunity and the
threats that big data
brings
China

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www.capgemini.com/insights-data
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Perception of big data as a disruptor
China understands the disruptive capabilities of big data – only about 30% of
respondents, compared with 38% overall, said they didn’t anticipate any disruption
in the next three years. Respondents were likely to say that their organizations had
experienced disruption in the past three years from start-ups and newly created
companies, and also from existing competitors developing new products and
services. Most expected this disruption to continue in coming years.
Awareness of big data opportunities
Chinese respondents show the strongest perception of the importance of big data
of any country or region in our study. They are likely to agree strongly that decision-
makers increasingly require data in real time, that big data provides new business
opportunities, enables new revenue streams, and is becoming a revenue driver in its
own right.
Chinese respondents also show the strongest awareness of, and belief in, the
commercial possibilities of big data, ahead of Brazil and the US. They were
more likely than other respondents to agree strongly with propositions about the
importance of big data to effectiveness, competitiveness, and boundaries between
industries, and about the business value of big data and the ability to exploit it.
Implementation approach
An impressive 94% of Chinese respondents said their companies had implemented
or were in the process of implementing big data technology, or would do so in the
next 12 months – the highest proportion of any country. The global average was
71%. Around 50% – again the highest proportion of any country or region surveyed –
are currently in the process of implementation.
Respondents had put in place a wide range of responses to the challenges of big
data: they had often added security to protect customer data, additional data privacy
measures, and data management systems to predict future customer behavior
patterns. Many had restructured or reorganized to exploit data opportunities,
commissioned specialist big data analytics companies, or hired big data specialists.
Chinese organizations were the most likely to be planning to increase investment
in big data over the next three years (85% of Chinese respondents expected this,
versus 56% globally).
30%of respondents,
compared with 38%
overall, said they
didn’t anticipate any
disruption in the
next three years.