Enterprise Gamification

Enterprise Gamification Transform to the power of digital

Scott SinclairDigital Transformation and Customer ExperienceConsultant @ Capgemini Consulting, SocialMedia Enthusiast and Games Player @sinclair300584 http://uk.linkedin.com/in/sinclair300584

Gamification alone does not work in enterprise

What is Gamification? Gamification is the use of game design techniques[1], game thinking and game mechanics to enhance non-game contexts.

Game mechanics are the controlmechanisms that are used to “gamify”an activity or process

But Gamification is only part of the answer GAME SOCIAL REPUTATIONMECHANICS MECHANICS MECHANICS Drive, measure, & Socialize, Elevate employee reward recommend, status acrosshigh value behaviors and notify users all your communities In your enterprise about contextually of engagement systems rich behaviors

How can I use mycustomers to do stuff I’m losing market for me share, help me I want better innovate! collaboration from my employees What role does Gamification have in the enterprise? I know my staff and customers have good ideas, but I have no I invested in an e- way of managing them learning tool but nobody uses it

Collaboration Enterprise InnovationGamification Learning

Collaboration

Samsung wanted to know how to get more customers to register their productswith Samsung, generate more content and engage with them through social Samsung Nation

Universal Music group wanted to engage millions of fans on artist specific websites,get them to create content and engage across their social networks

Capgemini has one of the largest Yammer networks through organic growth and nogame mechanics

Innovation

Starbucks wanted to harness the enthusiasm of its loyal customer base to generatenew ideas and drive the future innovations of the company

Scottish Water Innovation Pool counts 750 users and has generated over 330 newideas and/or suggestions for improvement. 7 have already been implemented.

At&T recognised that every employee was also a customer with ideas. They createdThe Innovation Pipeline to manage these ideas, and have other staff vote for thebest

Learning

Khan academy uses gamification to drive you through learning journeys, rewardingyou as you complete classes

Siemens created Plantville to educate aspiring plant managers what it is like to runtheir own manufacturing plant

The Swedish National Society for Road Safety rewarded compliance with the speedlimit with a free entry to a lottery – reducing speeding fines by 22%

Things to consider

Social is an opportunity tobring the customer closer Organisation Customer Experience Customer

Enterprise democracy no longer exists

Gamification is not just game mechanics GAME SOCIAL REPUTATIONMECHANICS MECHANICS MECHANICS

Scott Sinclair @sinclair300584 http://uk.linkedin.com/in/sinclair300584 Capgemini-consulting.com/cebloge. Scott.sinclair@capgemini.com

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Enterprise Gamification

by Capgemini on Sep 03, 2012

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