1. Capgemini Architecture week
TIBCO to present the Event Enabled Enterprise
© Copyright 2000-2013 TIBCO Software Inc.

2. What We Do
THE TWO-SECOND ADVANTAGE
“A little bit of information just a bit
beforehand is more valuable than all
the information that comes after…”
AN EVENT ENABLED ENTERPRISE
BY USING THE TIBCO PLATFORM

3. KEY COMPONENTS OF THE TIBCO PLATFORM
AUTOMATION
EVENT
PROCESSING
Messaging
SOA
BPM
MDM
Events/CEP
Rules
In-memory
Data Grid
ANALYTICS
CLOUD
SOCIAL
Visual Analysis
Data Discovery
Statistics
Private/hybrid
Cloud Platform Apps
Deployment
Option
Enterprise
Social Media
Collaboration

4. Events in an Organisation
What is an Event?
EMPLOYEES
CUSTOMER TOUCH POINTS
ACTIVATED
SERVICE ACCESSED
PURCHASE
NO USAGE
Change Passwords
USAGE THRESHOLDS
LOCATION CHANGE
DROPPED CALL
YOUR IT INFRUSTRUCTURE
SERVICE PROVIDERS

6. REAL UNDERSTAND
TIME APPLICATION EVENTS AND DATA
ACT
ANTICIPATE
ANALYTICS
1
0
1
0
0
1
0
1
0
0
1
MODEL
1
0
1
0
0
1
0
1
0
0
1
EVENT
SERVER
1
1
0
0
1
1
1
1001100100110010010100100101010010101010101010101010010100100101010101001010100101010010101001001011001001001100101001010101010101010101100101010101010101010101010010101001010101001
ENTERPRISE SERVICE BUS AND IN MEMORY DATA GRID
0
0
1
1
0
0
0
0
1
1
MACHINE DATA
1010010101010101010101010101001010101010101010101100001010101
LOG FILE MANAGEMENT
0
HISTORICAL DATA
HADOOP
11010101010101010101001010101010101010101100001010101

7. Promotions – Business Challenges
• Improve quality of customer experience and create loyalty
–
–
–
Cross-sell and Upsell
Reward loyalty
Take advantage of short lived opportunities
• Accelerate go-to-market of promotional offers from
–
–
–
Improve usage based revenue
Real-time contextual promotional offers
Instant delivery of usage based rewards to customers
• Personalised and relevant
–
–
Direct dialog with the customer at the right time in context.
No use getting back

8. Real Time Event-Based Marketing
Reload
Acceptance
Message
Offer
Message
Offer
Accepted
Event Occurred
Offer
Fulfilled
Offer
Delivered
Event Tracked
Offer
Expired
Fulfillment
Message
Fulfillment
Overhead
Offer Age
Action
Time
Decision ?
Channel
Promotion
Engine
SMS
Happy Customer
SOA
Channel
PE + MCE

9. 1. Design Campaign Template
2. Configure Campaign
Publish
3. Validation/Approval
Campaign
Designer
Notify
Campaign
Approver
Campaign
Submitter
Campaign
Author
Hot Deploy
Promotions Engine
Feedback/
Query
Campaign Dashboard
DWH
Monitor
Output
Statistical Services
Server
Load
Output
•
•
Offers
Notifications
•
•
Real-time Events
NRT Events
Target List
Visual Analytics
OLC
Event Acquisition Engine
© 2010 TIBCO Software Inc. All Rights Reserved. Confidential and Proprietary.

10. Remember This? Enterprise 2.0
•
•
•
50 million people affected
Nuclear power plants in New York and Ohio shut down
Air traffic was slowed as flights were halted

11. • 3.7B passengers per year
• 412M tons of freight per year
• 2011 Revenue 37.9B Euros
• 295.000 Employees

12. Challenge
• Outdated & costly IT landscape hamperd the need of business tranformation
- They needed to increase the performance of IT
• Lacking full control of railway assets due to asset data residing
in disparate inventory systems. Discrapencies in asset data between silos causing
costly and inneficient maintenane of railway assets.
• The process of reserving tracks for operators is runned in several systems causing a
complex and inneficient booking process for operators incl huge amount of manual work.
TIBCO solutions
•
ESB & AAM
Estimated results
•
•
•
An integrated inventory system allowing a 360 degree veiw of the asset data
•
Track railway assets from engineering, procurement through deployment,
maintenance, repair to retirement
•
•
Link existing asset systems through MDM into a single asset view
•
Link critical data such as location, maintenance history and usage to real-time
events and use predictive models to identify patterns about the condition of their
assets that could signal potential faults, identifying them before they cause
problems.
•
Minimize delays and enable efficient incident management
•
Improve key operational metrics such as capacity utilization by construction of
models that reveal actionable insights
Send passengers instant alerts about potential delays and missed connections.
Improved quality and service to operators lowering manual work and increasing effiency
• 3.7B passengers per year
412M tons of freight per year
• 2011 Revenue 37.9B Euros
• 295.000 Employees

13. National railway company of Switzerland headquartered in Bern will complete
111 years in Jan 2013…
… Revenues CHF 8B and total assets worth 35B CHF
30,000 employees
Passenger traffic, Freight traffic (SBB Cargo AG), Infrastructure,
Real estate, Core services (finances, personnel)
Punctuality (2009): 87% of all trains with less than 3 minutes of delay

14. TIBCO as a basics of the “Rail Control
System”
How does TIBCO enables railroads
manage that network in real-time?

15. Adaptive Control
energy eco driving
Who stops - looses
© Copyright 2000-2012 TIBCO Software Inc. All rights reserved. TIBCO Confidential & Proprietary Information.
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16. Thank You