Soumettre la recherche
Mettre en ligne
The Future Of Business Is Digital
•
84 j'aime
•
26,279 vues
Capgemini
Suivre
The Future Of Business Is Digital
Lire moins
Lire la suite
Marketing
Technologie
Signaler
Partager
Signaler
Partager
1 sur 59
Télécharger maintenant
Télécharger pour lire hors ligne
Recommandé
Digital Transformation: What it is and how to get there
Digital Transformation: What it is and how to get there
Econsultancy
What is digital what is transformation
What is digital what is transformation
David Edmundson-Bird
Change! Digital Transformation
Change! Digital Transformation
Vincent lee
Why Digital Transformation is not an IT Transformation
Why Digital Transformation is not an IT Transformation
Vishal Sharma
Digital Transformation
Digital Transformation
Vishal Sharma
70+ Digital Transformation Statistics
70+ Digital Transformation Statistics
SantokuPartners
Building Digital Strategy Roadmap For Digital Transformation Complete Deck
Building Digital Strategy Roadmap For Digital Transformation Complete Deck
SlideTeam
The essential elements of a digital transformation strategy
The essential elements of a digital transformation strategy
Marcel Santilli
Recommandé
Digital Transformation: What it is and how to get there
Digital Transformation: What it is and how to get there
Econsultancy
What is digital what is transformation
What is digital what is transformation
David Edmundson-Bird
Change! Digital Transformation
Change! Digital Transformation
Vincent lee
Why Digital Transformation is not an IT Transformation
Why Digital Transformation is not an IT Transformation
Vishal Sharma
Digital Transformation
Digital Transformation
Vishal Sharma
70+ Digital Transformation Statistics
70+ Digital Transformation Statistics
SantokuPartners
Building Digital Strategy Roadmap For Digital Transformation Complete Deck
Building Digital Strategy Roadmap For Digital Transformation Complete Deck
SlideTeam
The essential elements of a digital transformation strategy
The essential elements of a digital transformation strategy
Marcel Santilli
Workshop digital transformation strategy digital road-map training
Workshop digital transformation strategy digital road-map training
Miodrag Kostic, CMC
Understanding Digital transformation
Understanding Digital transformation
Patrizia Bertini
Digital transformation
Digital transformation
KhanhBao7
Digital transformation sweet spot: Business operations
Digital transformation sweet spot: Business operations
Marcel Santilli
7 Ways to Lead Digital Transformation Without Being an IT Specialist
7 Ways to Lead Digital Transformation Without Being an IT Specialist
Vistage UK
Digital disruption in Finance
Digital disruption in Finance
Scopernia
What's Next: Digital Transformation
What's Next: Digital Transformation
Ogilvy Consulting
Digital transformation
Digital transformation
shivani12380
Digital Transformation Strategy & Framework | By ex-McKinsey
Digital Transformation Strategy & Framework | By ex-McKinsey
Aurelien Domont, MBA
What's Digital Transformation?
What's Digital Transformation?
Hải Phạm
Digital Business Transformation | Strategy + Execution
Digital Business Transformation | Strategy + Execution
feature[23]
The commodisation of design tools
The commodisation of design tools
Roberta Tassi
This is Service Design in 25 useful tools
This is Service Design in 25 useful tools
Tijs Wilbrink
Digital transformation
Digital transformation
Ahmar Hasan
Why, When and How Do I Start a Digital Transformation?
Why, When and How Do I Start a Digital Transformation?
Acquia
2022 Insight Intelligent Technology™ Report
2022 Insight Intelligent Technology™ Report
Insight
Mastering The Fourth Industrial Revolution
Mastering The Fourth Industrial Revolution
Monty C. M. Metzger
What does Digital Disruption look like?
What does Digital Disruption look like?
Mike Shaw
Managing your Digital Transformation
Managing your Digital Transformation
Scopernia
Visual tools to design
Visual tools to design
Roberta Tassi
2016 Imperative to Help You Win in the Age of the Customer
2016 Imperative to Help You Win in the Age of the Customer
SFIMA
Rethink and Realign for Digital Transformation Success
Rethink and Realign for Digital Transformation Success
Perficient, Inc.
Contenu connexe
Tendances
Workshop digital transformation strategy digital road-map training
Workshop digital transformation strategy digital road-map training
Miodrag Kostic, CMC
Understanding Digital transformation
Understanding Digital transformation
Patrizia Bertini
Digital transformation
Digital transformation
KhanhBao7
Digital transformation sweet spot: Business operations
Digital transformation sweet spot: Business operations
Marcel Santilli
7 Ways to Lead Digital Transformation Without Being an IT Specialist
7 Ways to Lead Digital Transformation Without Being an IT Specialist
Vistage UK
Digital disruption in Finance
Digital disruption in Finance
Scopernia
What's Next: Digital Transformation
What's Next: Digital Transformation
Ogilvy Consulting
Digital transformation
Digital transformation
shivani12380
Digital Transformation Strategy & Framework | By ex-McKinsey
Digital Transformation Strategy & Framework | By ex-McKinsey
Aurelien Domont, MBA
What's Digital Transformation?
What's Digital Transformation?
Hải Phạm
Digital Business Transformation | Strategy + Execution
Digital Business Transformation | Strategy + Execution
feature[23]
The commodisation of design tools
The commodisation of design tools
Roberta Tassi
This is Service Design in 25 useful tools
This is Service Design in 25 useful tools
Tijs Wilbrink
Digital transformation
Digital transformation
Ahmar Hasan
Why, When and How Do I Start a Digital Transformation?
Why, When and How Do I Start a Digital Transformation?
Acquia
2022 Insight Intelligent Technology™ Report
2022 Insight Intelligent Technology™ Report
Insight
Mastering The Fourth Industrial Revolution
Mastering The Fourth Industrial Revolution
Monty C. M. Metzger
What does Digital Disruption look like?
What does Digital Disruption look like?
Mike Shaw
Managing your Digital Transformation
Managing your Digital Transformation
Scopernia
Visual tools to design
Visual tools to design
Roberta Tassi
Tendances
(20)
Workshop digital transformation strategy digital road-map training
Workshop digital transformation strategy digital road-map training
Understanding Digital transformation
Understanding Digital transformation
Digital transformation
Digital transformation
Digital transformation sweet spot: Business operations
Digital transformation sweet spot: Business operations
7 Ways to Lead Digital Transformation Without Being an IT Specialist
7 Ways to Lead Digital Transformation Without Being an IT Specialist
Digital disruption in Finance
Digital disruption in Finance
What's Next: Digital Transformation
What's Next: Digital Transformation
Digital transformation
Digital transformation
Digital Transformation Strategy & Framework | By ex-McKinsey
Digital Transformation Strategy & Framework | By ex-McKinsey
What's Digital Transformation?
What's Digital Transformation?
Digital Business Transformation | Strategy + Execution
Digital Business Transformation | Strategy + Execution
The commodisation of design tools
The commodisation of design tools
This is Service Design in 25 useful tools
This is Service Design in 25 useful tools
Digital transformation
Digital transformation
Why, When and How Do I Start a Digital Transformation?
Why, When and How Do I Start a Digital Transformation?
2022 Insight Intelligent Technology™ Report
2022 Insight Intelligent Technology™ Report
Mastering The Fourth Industrial Revolution
Mastering The Fourth Industrial Revolution
What does Digital Disruption look like?
What does Digital Disruption look like?
Managing your Digital Transformation
Managing your Digital Transformation
Visual tools to design
Visual tools to design
Similaire à The Future Of Business Is Digital
2016 Imperative to Help You Win in the Age of the Customer
2016 Imperative to Help You Win in the Age of the Customer
SFIMA
Rethink and Realign for Digital Transformation Success
Rethink and Realign for Digital Transformation Success
Perficient, Inc.
Get Beyond Business as Usual - Nigel Fenwick, Forrester at I Love APIs 2014
Get Beyond Business as Usual - Nigel Fenwick, Forrester at I Love APIs 2014
Apigee | Google Cloud
Enhancing the Retail Omnichannel Customer Experience
Enhancing the Retail Omnichannel Customer Experience
SPS Commerce
CMOs: Transforming Marketing into a Growth Engine
CMOs: Transforming Marketing into a Growth Engine
Marketo
The New-Era Digital Store: Expectations, Insights and Consumer Individuality
The New-Era Digital Store: Expectations, Insights and Consumer Individuality
Mozu
Digital Transformation in Customer Service: Roadmap for Success in 2014
Digital Transformation in Customer Service: Roadmap for Success in 2014
Ajit Khadd
Moving Beyond Mobile: Delivering a Seamless Digital Experience from Online to...
Moving Beyond Mobile: Delivering a Seamless Digital Experience from Online to...
Mozu
An eCommerce Platform Manifesto | What Retailers Must Deliver to Outperform t...
An eCommerce Platform Manifesto | What Retailers Must Deliver to Outperform t...
Mozu
The Next Marketing Era: Marketing's Digital Command Center
The Next Marketing Era: Marketing's Digital Command Center
Progress® Sitefinity™
Making Predictive Analytics Practical: How Marketing Can Drive Engagement
Making Predictive Analytics Practical: How Marketing Can Drive Engagement
Progress® Sitefinity™
Customer Context: Power Relevant Experiences Create Brand Advocates
Customer Context: Power Relevant Experiences Create Brand Advocates
SDL
SEND | Digital in the Age of the Customer
SEND | Digital in the Age of the Customer
Contactlab
Live Webinar with Forrester Research: Reach, Engage, & Convert with Interacti...
Live Webinar with Forrester Research: Reach, Engage, & Convert with Interacti...
Rapt Media
7 Habits of Best B2B Digital Marketers
7 Habits of Best B2B Digital Marketers
Siteworx LLC
Forrester bd webinar 6 Nov 2013
Forrester bd webinar 6 Nov 2013
Peter O'Neill
How To Use Your Technology Prowess to Build a Customer Obsessed Enterprise
How To Use Your Technology Prowess to Build a Customer Obsessed Enterprise
MarTech Conference
Overcoming 5 Barriers to Digital Transformation
Overcoming 5 Barriers to Digital Transformation
Perficient, Inc.
Tune + Forrester webinar: Marketers Must Embrace the Mobile Revolution
Tune + Forrester webinar: Marketers Must Embrace the Mobile Revolution
Jennifer Wong
Understand the What, Why & How of Digital Transformation Featuring 451 Research
Understand the What, Why & How of Digital Transformation Featuring 451 Research
VMware Tanzu
Similaire à The Future Of Business Is Digital
(20)
2016 Imperative to Help You Win in the Age of the Customer
2016 Imperative to Help You Win in the Age of the Customer
Rethink and Realign for Digital Transformation Success
Rethink and Realign for Digital Transformation Success
Get Beyond Business as Usual - Nigel Fenwick, Forrester at I Love APIs 2014
Get Beyond Business as Usual - Nigel Fenwick, Forrester at I Love APIs 2014
Enhancing the Retail Omnichannel Customer Experience
Enhancing the Retail Omnichannel Customer Experience
CMOs: Transforming Marketing into a Growth Engine
CMOs: Transforming Marketing into a Growth Engine
The New-Era Digital Store: Expectations, Insights and Consumer Individuality
The New-Era Digital Store: Expectations, Insights and Consumer Individuality
Digital Transformation in Customer Service: Roadmap for Success in 2014
Digital Transformation in Customer Service: Roadmap for Success in 2014
Moving Beyond Mobile: Delivering a Seamless Digital Experience from Online to...
Moving Beyond Mobile: Delivering a Seamless Digital Experience from Online to...
An eCommerce Platform Manifesto | What Retailers Must Deliver to Outperform t...
An eCommerce Platform Manifesto | What Retailers Must Deliver to Outperform t...
The Next Marketing Era: Marketing's Digital Command Center
The Next Marketing Era: Marketing's Digital Command Center
Making Predictive Analytics Practical: How Marketing Can Drive Engagement
Making Predictive Analytics Practical: How Marketing Can Drive Engagement
Customer Context: Power Relevant Experiences Create Brand Advocates
Customer Context: Power Relevant Experiences Create Brand Advocates
SEND | Digital in the Age of the Customer
SEND | Digital in the Age of the Customer
Live Webinar with Forrester Research: Reach, Engage, & Convert with Interacti...
Live Webinar with Forrester Research: Reach, Engage, & Convert with Interacti...
7 Habits of Best B2B Digital Marketers
7 Habits of Best B2B Digital Marketers
Forrester bd webinar 6 Nov 2013
Forrester bd webinar 6 Nov 2013
How To Use Your Technology Prowess to Build a Customer Obsessed Enterprise
How To Use Your Technology Prowess to Build a Customer Obsessed Enterprise
Overcoming 5 Barriers to Digital Transformation
Overcoming 5 Barriers to Digital Transformation
Tune + Forrester webinar: Marketers Must Embrace the Mobile Revolution
Tune + Forrester webinar: Marketers Must Embrace the Mobile Revolution
Understand the What, Why & How of Digital Transformation Featuring 451 Research
Understand the What, Why & How of Digital Transformation Featuring 451 Research
Plus de Capgemini
Top Healthcare Trends 2022
Top Healthcare Trends 2022
Capgemini
Top P&C Insurance Trends 2022
Top P&C Insurance Trends 2022
Capgemini
Commercial Banking Trends book 2022
Commercial Banking Trends book 2022
Capgemini
Top Trends in Payments 2022
Top Trends in Payments 2022
Capgemini
Top Trends in Wealth Management 2022
Top Trends in Wealth Management 2022
Capgemini
Retail Banking Trends book 2022
Retail Banking Trends book 2022
Capgemini
Top Life Insurance Trends 2022
Top Life Insurance Trends 2022
Capgemini
キャップジェミニ、あなたの『RISE WITH SAP』のパートナーです
キャップジェミニ、あなたの『RISE WITH SAP』のパートナーです
Capgemini
Property & Casualty Insurance Top Trends 2021
Property & Casualty Insurance Top Trends 2021
Capgemini
Life Insurance Top Trends 2021
Life Insurance Top Trends 2021
Capgemini
Top Trends in Commercial Banking: 2021
Top Trends in Commercial Banking: 2021
Capgemini
Top Trends in Wealth Management: 2021
Top Trends in Wealth Management: 2021
Capgemini
Top Trends in Payments: 2021
Top Trends in Payments: 2021
Capgemini
Health Insurance Top Trends 2021
Health Insurance Top Trends 2021
Capgemini
Top Trends in Retail Banking: 2021
Top Trends in Retail Banking: 2021
Capgemini
Capgemini’s Connected Autonomous Planning
Capgemini’s Connected Autonomous Planning
Capgemini
Top Trends in Retail Banking: 2020
Top Trends in Retail Banking: 2020
Capgemini
Top Trends in Life Insurance: 2020
Top Trends in Life Insurance: 2020
Capgemini
Top Trends in Health Insurance: 2020
Top Trends in Health Insurance: 2020
Capgemini
Top Trends in Payments: 2020
Top Trends in Payments: 2020
Capgemini
Plus de Capgemini
(20)
Top Healthcare Trends 2022
Top Healthcare Trends 2022
Top P&C Insurance Trends 2022
Top P&C Insurance Trends 2022
Commercial Banking Trends book 2022
Commercial Banking Trends book 2022
Top Trends in Payments 2022
Top Trends in Payments 2022
Top Trends in Wealth Management 2022
Top Trends in Wealth Management 2022
Retail Banking Trends book 2022
Retail Banking Trends book 2022
Top Life Insurance Trends 2022
Top Life Insurance Trends 2022
キャップジェミニ、あなたの『RISE WITH SAP』のパートナーです
キャップジェミニ、あなたの『RISE WITH SAP』のパートナーです
Property & Casualty Insurance Top Trends 2021
Property & Casualty Insurance Top Trends 2021
Life Insurance Top Trends 2021
Life Insurance Top Trends 2021
Top Trends in Commercial Banking: 2021
Top Trends in Commercial Banking: 2021
Top Trends in Wealth Management: 2021
Top Trends in Wealth Management: 2021
Top Trends in Payments: 2021
Top Trends in Payments: 2021
Health Insurance Top Trends 2021
Health Insurance Top Trends 2021
Top Trends in Retail Banking: 2021
Top Trends in Retail Banking: 2021
Capgemini’s Connected Autonomous Planning
Capgemini’s Connected Autonomous Planning
Top Trends in Retail Banking: 2020
Top Trends in Retail Banking: 2020
Top Trends in Life Insurance: 2020
Top Trends in Life Insurance: 2020
Top Trends in Health Insurance: 2020
Top Trends in Health Insurance: 2020
Top Trends in Payments: 2020
Top Trends in Payments: 2020
Dernier
The Science of Landing Page Messaging.pdf
The Science of Landing Page Messaging.pdf
VWO
Elevating Your Digital Presence by Evitha.pdf
Elevating Your Digital Presence by Evitha.pdf
evithatojoparel
Brand experience Peoria City Soccer Presentation.pdf
Brand experience Peoria City Soccer Presentation.pdf
tbatkhuu1
BDSM⚡Call Girls in Sector 128 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 128 Noida Escorts >༒8448380779 Escort Service
Delhi Call girls
Instant Digital Issuance: An Overview With Critical First Touch Best Practices
Instant Digital Issuance: An Overview With Critical First Touch Best Practices
Media Logic
Unveiling the Legacy of the Rosetta stone A Key to Ancient Knowledge.pptx
Unveiling the Legacy of the Rosetta stone A Key to Ancient Knowledge.pptx
elizabethella096
Rise and fall of Kulula.com, an airline won consumers by different marketing ...
Rise and fall of Kulula.com, an airline won consumers by different marketing ...
ssusereaa7d9
Situation Analysis | Management Company.
Situation Analysis | Management Company.
DanielaQuiroz63
Busty Desi⚡Call Girls in Sector 49 Noida Escorts >༒8448380779 Escort Service
Busty Desi⚡Call Girls in Sector 49 Noida Escorts >༒8448380779 Escort Service
Delhi Call girls
25+ years’ experience (310) 882-6330 Love Spells in Wilmington, DE | black ma...
25+ years’ experience (310) 882-6330 Love Spells in Wilmington, DE | black ma...
PsychicRuben LoveSpells
BDSM⚡Call Girls in Vaishali Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Vaishali Escorts >༒8448380779 Escort Service
Delhi Call girls
BDSM⚡Call Girls in Sector 150 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 150 Noida Escorts >༒8448380779 Escort Service
Delhi Call girls
Major SEO Trends in 2024 - Banyanbrain Digital
Major SEO Trends in 2024 - Banyanbrain Digital
Banyanbrain
Unraveling the Mystery of The Circleville Letters.pptx
Unraveling the Mystery of The Circleville Letters.pptx
elizabethella096
Distribution Ad Platform_ The Role of Distribution Ad Network.pdf
Distribution Ad Platform_ The Role of Distribution Ad Network.pdf
Transports Advertising
Digital-Marketing-Into-by-Zoraiz-Ahmad.pptx
Digital-Marketing-Into-by-Zoraiz-Ahmad.pptx
ZACGaming
BDSM⚡Call Girls in Sector 39 Noida Escorts Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 39 Noida Escorts Escorts >༒8448380779 Escort Service
Delhi Call girls
Cash payment girl 9257726604 Hand ✋ to Hand over girl
Cash payment girl 9257726604 Hand ✋ to Hand over girl
Call girl Jaipur
4 TRIK CARA MENGGUGURKAN JANIN ATAU ABORSI KANDUNGAN
4 TRIK CARA MENGGUGURKAN JANIN ATAU ABORSI KANDUNGAN
Cara Menggugurkan Kandungan 087776558899
Alpha Media March 2024 Buyers Guide.pptx
Alpha Media March 2024 Buyers Guide.pptx
Dave McCallum
Dernier
(20)
The Science of Landing Page Messaging.pdf
The Science of Landing Page Messaging.pdf
Elevating Your Digital Presence by Evitha.pdf
Elevating Your Digital Presence by Evitha.pdf
Brand experience Peoria City Soccer Presentation.pdf
Brand experience Peoria City Soccer Presentation.pdf
BDSM⚡Call Girls in Sector 128 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 128 Noida Escorts >༒8448380779 Escort Service
Instant Digital Issuance: An Overview With Critical First Touch Best Practices
Instant Digital Issuance: An Overview With Critical First Touch Best Practices
Unveiling the Legacy of the Rosetta stone A Key to Ancient Knowledge.pptx
Unveiling the Legacy of the Rosetta stone A Key to Ancient Knowledge.pptx
Rise and fall of Kulula.com, an airline won consumers by different marketing ...
Rise and fall of Kulula.com, an airline won consumers by different marketing ...
Situation Analysis | Management Company.
Situation Analysis | Management Company.
Busty Desi⚡Call Girls in Sector 49 Noida Escorts >༒8448380779 Escort Service
Busty Desi⚡Call Girls in Sector 49 Noida Escorts >༒8448380779 Escort Service
25+ years’ experience (310) 882-6330 Love Spells in Wilmington, DE | black ma...
25+ years’ experience (310) 882-6330 Love Spells in Wilmington, DE | black ma...
BDSM⚡Call Girls in Vaishali Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Vaishali Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 150 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 150 Noida Escorts >༒8448380779 Escort Service
Major SEO Trends in 2024 - Banyanbrain Digital
Major SEO Trends in 2024 - Banyanbrain Digital
Unraveling the Mystery of The Circleville Letters.pptx
Unraveling the Mystery of The Circleville Letters.pptx
Distribution Ad Platform_ The Role of Distribution Ad Network.pdf
Distribution Ad Platform_ The Role of Distribution Ad Network.pdf
Digital-Marketing-Into-by-Zoraiz-Ahmad.pptx
Digital-Marketing-Into-by-Zoraiz-Ahmad.pptx
BDSM⚡Call Girls in Sector 39 Noida Escorts Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 39 Noida Escorts Escorts >༒8448380779 Escort Service
Cash payment girl 9257726604 Hand ✋ to Hand over girl
Cash payment girl 9257726604 Hand ✋ to Hand over girl
4 TRIK CARA MENGGUGURKAN JANIN ATAU ABORSI KANDUNGAN
4 TRIK CARA MENGGUGURKAN JANIN ATAU ABORSI KANDUNGAN
Alpha Media March 2024 Buyers Guide.pptx
Alpha Media March 2024 Buyers Guide.pptx
The Future Of Business Is Digital
1.
2.
The Future Of
Business Is Digital Martin Gill, VP & Principal Analyst May 12th, 2015
3.
Consumers & Small
Business Customers are fundamentally digital
4.
© 2015 Forrester
Research, Inc. Reproduction Prohibited 4 Empowered customers have given rise to a new era Age of manufacturing Mass manufacturing makes industrial powerhouses successful • Ford • Boeing • GE • RCA Age of distribution Global connections and transportation systems make distribution key • Wal-Mart • Toyota • P&G • UPS Age of information Connected PCs and supply chains mean those that control information flow dominate • Amazon • Google • Comcast • Capital One Age of the customer Empowered buyers demand a new level of customer obsession • Macy’s • Salesforce.com • USAA • Amazon
5.
© 2015 Forrester
Research, Inc. Reproduction Prohibited 5 Web use is mainstream
6.
© 2015 Forrester
Research, Inc. Reproduction Prohibited 6 Source: January 29, 2014 “Introducing The Global Retail Segmentation”, Forrester report Forrester’s retail segmentation
7.
© 2015 Forrester
Research, Inc. Reproduction Prohibited 7 Source: April 2014, “European Retail Segmentation: Emerging Patterns Of Multitouchpoint Shopping” Forrester report Europeans Embrace Multiple Touchpoints To Shop
8.
© 2015 Forrester
Research, Inc. Reproduction Prohibited 8 Source: May 19, 2014, “The State Of Consumers And Technology: Benchmark 2013, Europe” Forrester report Device use is ubiquitous
9.
© 2015 Forrester
Research, Inc. Reproduction Prohibited 9 Interested in connected technology grows
10.
We face a
wave of innovation.
11.
Complexity is the
new reality.
12.
Digital competitors thrive.
13.
© 2015 Forrester
Research, Inc. Reproduction Prohibited 13
14.
© 2015 Forrester
Research, Inc. Reproduction Prohibited 14
15.
© 2015 Forrester
Research, Inc. Reproduction Prohibited 15 Digital competitors thrive No industry is immune
16.
Some brands are
born digital.
17.
Some achieve digital
mastery.
18.
While others have
had digital thrust upon them.
19.
You must become
a digital business.
20.
73%
21.
34%
22.
16%
23.
Digital businesses continuously
exploit digital technologies to both create new sources of value for customers and increase operational agility in service of customers.
24.
© 2015 Forrester
Research, Inc. Reproduction Prohibited 24 Source: April 16, 2014 “Understand The Digital Business Landscape” Forrester report Master both sides of digital
25.
© 2015 Forrester
Research, Inc. Reproduction Prohibited 25 DigitalCustomerExperience(DCX) Digital Operational Excellence (DOX) Source: September 10, 2014 “ Brief: Take The Digital Business Readiness Assessment”, Forrester report Digital mastery eludes most firms
26.
© 2015 Forrester
Research, Inc. Reproduction Prohibited 26 DigitalCustomerExperience(DCX) Digital Operational Excellence (DOX) Source: September 10, 2014 “ Brief: Take The Digital Business Readiness Assessment”, Forrester report Don’t succumb to digital extinction Digital Dinosaur
27.
Don’t burry your
head in the sand.
28.
© 2015 Forrester
Research, Inc. Reproduction Prohibited 28 DigitalCustomerExperience(DCX) Digital Operational Excellence (DOX) Source: September 10, 2014 “ Brief: Take The Digital Business Readiness Assessment”, Forrester report Drive digital efficiency and agility Digital Dinosaur Digital Connector
29.
KLM focuses on
making digital connections.
30.
Vail resorts gameifies
customer experience with it’s EpicMix app.
31.
© 2015 Forrester
Research, Inc. Reproduction Prohibited 31 DigitalCustomerExperience(DCX) Digital Operational Excellence (DOX) Source: September 10, 2014 “ Brief: Take The Digital Business Readiness Assessment”, Forrester report Re-position yourself in the ecosystem Digital Dinosaur Digital Connector Digital Operator
32.
Rolls Royce leases
“propulsion hours” to airlines.
33.
© 2015 Forrester
Research, Inc. Reproduction Prohibited 33 Digital Dinosaur Digital Connector Digital Operator Digital Master DigitalCustomerExperience(DCX) Digital Operational Excellence (DOX) Source: September 10, 2014 “ Brief: Take The Digital Business Readiness Assessment”, Forrester report Iterate and innovate to maintain mastery
34.
John Deere’s FarmSight
technology digitizes farming.
35.
Digital businesses are
networked.
36.
Expedia has generate
over $2bn in revenue from affiliate APIs.
37.
Walgreens extends its
digital customer experience.
38.
PG&E create an
innovation ecosystem.
39.
That apps like
Leafully can plug into.
40.
So what do
you do?
41.
© 2015 Forrester
Research, Inc. Reproduction Prohibited 41 There are three paths to Digital Mastery
42.
43.
© 2015 Forrester
Research, Inc. Reproduction Prohibited 43 Burberry’s iterates towards digital mastery
44.
© 2015 Forrester
Research, Inc. Reproduction Prohibited 44 Businessstrategy Digitalstrategy Strategy
45.
© 2015 Forrester
Research, Inc. Reproduction Prohibited 45 Businessstrategy Digitalstrategy Strategy Execution
46.
© 2015 Forrester
Research, Inc. Reproduction Prohibited 46 Businessstrategy Digitalstrategy Culture Organization Technology Metrics Strategy Execution
47.
© 2015 Forrester
Research, Inc. Reproduction Prohibited 47 Culture Foster a culture of digital innovation
48.
Volvo champions open
innovation.
49.
© 2015 Forrester
Research, Inc. Reproduction Prohibited 49 Culture Organization Foster a culture of digital innovation Organize to deliver digitally enhanced experiences
50.
Digital centres of
excellence accelerate change.
51.
© 2015 Forrester
Research, Inc. Reproduction Prohibited 51 Culture Organization Technology Foster a culture of digital innovation Organize to deliver digitally enhanced experiences Enable with technology
52.
Design thinking in
action at eBay Inc.
53.
© 2015 Forrester
Research, Inc. Reproduction Prohibited 53 Culture Organization Technology Metrics Foster a culture of digital innovation Organize to deliver digitally enhanced experiences Enable with technology Underpin decisions with customer-centric metrics
54.
Virgin Media rewards
employees based on NPS scores.
55.
© 2015 Forrester
Research, Inc. Reproduction Prohibited 55 The Digital Maturity Model Repair Elevate Optimize Differentiate Culture Organization Technology Measurement
56.
© 2015 Forrester
Research, Inc. Reproduction Prohibited 56 Source: Digital Maturity Survey 2013 Digital masters are hard to find 0% 20% 40% 60% 80% 100% 120% Automotive Consumer products Financial services Health Technology Media and communications Retail and wholesale Telecommunications Travel Other Repair Elevate Optimize Differentiate Repair Elevate Optimize Differentiate
57.
© 2015 Forrester
Research, Inc. Reproduction Prohibited 57 Source: Digital Maturity Survey 2013 Digital Maturity delivers results 0% 10% 20% 30% 40% 50% 60% 70% No impact We have not implemented a multi-touchpoint digital strategy Increased operating costs Increased employee morale Increased offline sales Increased call center volume Decreased operating costs Satisfaction or similar metrics Increased profitability Increased online sales What impact has the implementation of a multi-touchpoint digital strategy had on your company? Differentiate Repair
58.
Digital business transformation
is a journey, not a destination.
59.
Thank you forrester.com Martin Gill +44
(0)20.7323.7734 mgill@forrester.com @martinjohngill
Télécharger maintenant