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fourth EdItIon
      2012-13
                 world
                 QualiTy
                 reporT
CONTENTS




4	Introduction                         6	    Executive Summary                 74	   About the Study




  10       	                                40     	                             54         	

The State of                           sector                                  Country and
Quality 2012                           analysis                                Regional Analysis

12	   Quality Budgets: Stepping up     42	   Consumer Products,                56	   Australia and New Zealand
                                             Retail, and Distribution:
18	   Testing Centers of Excellence:         Mobile and internet commerce      58	Brazil
      A growing priority                     drives sector transformation
                                                                               60	China
24	   Mobile Testing:                  44	   Energy & Utilities: Commitment
      Behind the curve                       to improve quality of testing     62	France
                                             through increased investment
30	Cloud: Gathering pace                                                       64	Germany
                                       46	   Financial Services:
36	   Quality Assurance Resources:           Evolving QA – Riding the          66	   The Netherlands
      A question of value                    transformation wave
                                                                               68	   The Nordic Region
                                       48	   High Tech: Increasing focus
                                             on data-driven customer           70	   North America
                                             service delivery
                                                                               72	   United Kingdom
                                       50	   Public Sector: Renewed
                                             focus on efficiency gains
                                             linked to budget reductions

                                       52	   Telecoms, Media, and
                                             Entertainment: Maximizing
                                             assets, unleashing growth,
                                             and transforming to succeed




                                                            	                 WORLD QUALITY REPORT 2012-13	      3
 Introduction




Introduction




4	        WORLD QUALITY REPORT 2012-13
Introduction




                                                Michel de Meijer                                     Matthew Morgan
                                                Senior Vice President, Leader Global Service Line    Vice President, Hybrid IT and Cloud Product
                                                Testing, Capgemini & Sogeti                          Marketing, Software, HP




Welcome to the fourth edition of the World Quality Report, which, as in previous
years, has been designed to provide the most comprehensive assessment of the
current state of enterprise application quality and testing practices available
from around the world.

To enhance the quality and relevance of the     number of new emerging developments                  tools, services, and products developed to
data gathered, we increased the number of       in the market and an increased pace                  improve the efficiency and effectiveness of
interviews to more than 1,550 CFOs, CIOs,       of change. For example, since last year,             enterprise applications.
IT directors, and quality assurance (QA)        many readers will have seen corporate
directors around the globe, all of which were   announcements about a growing number                 We hope you find that the research,
carried out by phone. We also broadened         of large-scale enterprise-wide managed               analysis, and commentary contained
our geographical sample, focused more           testing service contracts being awarded,             in this year’s report both informs your
intently on the ‘enterprise’ market, and        and an increased uptake of Testing as a              own testing and quality assurance
included additional questions reflecting        Service (TaaS) solutions.                            decisions and perhaps challenges some
the significant changes in our technology                                                            of your current thinking. We also value
landscape, such as the almost ubiquitous        Similarly, many organizations are looking            your comments and ideas, and invite
uptake of mobile communications.                to develop Testing Centers of Excellence             you to contact either of us or any of the
                                                (TCOEs), which use a standardized testing            contributors to this report regarding any
Changes taking place in the IT market           methodology, best practices, and tools,              question you might have concerning testing
increasingly require scalable, robust, and      together with a flexible pool of professional        and quality assurance.
reliable applications and infrastructure.       resources to ensure high levels of quality
Further, the disruptive effects of              and risk mitigation across all applications.         Finally, we would like to thank all of the
cloud computing adoption, increased                                                                  individuals who participated in the research
mobility, and device proliferation require      Over the last four years, the World Quality          and gave generously of their time. Without
organizations to develop applications that      Report, published by the Capgemini                   them, it would not have been possible to
can seamlessly interface with an ever-          Group and HP, has established itself as              produce the World Quality Report 2012-13.
broader range of distribution channels and      the largest annual survey of application
routes-to-market. Our research is evidence      quality and testing practices, with a growing        You can also reach us by sending an email
that a focus on quality management is           reputation as a valuable benchmark for               to: worldqualityreport.s.uk@capgemini.com
increasingly regarded as a strategic value.     organizations around the world. The report           or worldqualityreport.s.uk@sogeti.com
                                                is the result of close collaboration between
While this year’s research confirms many        Capgemini, Sogeti, and HP, both leaders in
of the trends from previous editions of         our respective fields of outsourced testing
the World Quality Report, there are also a      and Application Lifecycle Management



                                                                              	                     WORLD QUALITY REPORT 2012-13	                  5
Executive Summary




Executive Summary
This is the fourth year that Capgemini, Sogeti, and HP have produced the
World Quality Report. Our aim remains to examine the current trends in
enterprise application quality across different industries and geographies for
the purposes of providing actionable insight for decision making. Our hope is
that readers will learn from our report and apply their new understanding to
improve the effectiveness of Quality Assurance (QA) and testing within their
own organizations.




6	      WORLD QUALITY REPORT 2012-13
Executive Summary




Our global survey was carried out against
a challenging economic landscape for
organizations of all sizes and sectors.
Many countries continue to experience low,
stagnant, or negative rates of economic
growth, and many governments have
applied harsh austerity measures aimed at
reducing public expenditure. Some sectors,
particularly public and financial services,   Murat Aksu                                          Charlie Li
are under greater scrutiny to get IT right    Vice-President, Global Alliance Executive for HP    Vice-President, Global Service Line Testing
the first time and ensure improved value      Capgemini                                           Capgemini
for money. Social media and the speed by
which information is exchanged are also
changing the way consumers and providers      effectively and QA teams need to stay               As today’s mobile users – customers and
of applications interact with one another.    alert to the new disruptive technologies            employees – expect interaction at their
Consumers of applications enjoy an            and ensure their skill levels are attuned to        fingertips, anytime, anywhere, making a
enhanced scrutiny over service providers,     both market and internal expectations. We           business mobile and “always on” should be
whereas the providers are looking for         explore these findings in more detail below.        higher up the corporate and IT agenda.
ways to respond to the resulting pressure,
while also keeping an eye on a potential      Has QA been caught off guard                        New operating models such as
market uptick.                                by mobility?                                        cloud-based models and Testing
                                                                                                  Centers of Excellence have
We have focused our research on the           As mobile adoption has become almost                come of age
impact of this complex environment on         ubiquitous in developed markets, the
testing and QA, a discipline that is itself   business imperative for mobile business             Cloud-based models for testing have had a
also undergoing a series of technological     is clear. But our study indicates that speed        relatively slow adoption rate, but evidence
and cultural changes.                         of adoption and proliferation of handheld           from our study of sustained wider-scale
                                              devices, coupled with use of social media,          adoption and falling barriers indicates that
Rapidly evolving IT landscape                 seem to have caught enterprise testing              organizations are on the verge of much
necessitates innovation in the                by surprise. Organizations may not be giving        more extensive use. Testing in a cloud
QA discipline                                 mobile the priority it warrants. Only 31%           environment, for example, is growing at a
                                              of respondents across the world currently           healthy rate. Some 28% of our respondents
Quality Assurance is undergoing a quiet       test mobile applications – a figure that does       currently use this infrastructure model, a
but steady evolution from in-house            not deviate much from region to region, and         proportion forecast to rise to 39% by 2015.
testing generalists to a structured           those surveyed readily admit to being ill           Moreover, only 4% say that they will not
and efficient discipline, with a greater      equipped for mobile testing. This suggests          use the cloud in some way over the next
influence within the overall application      that QA has fallen behind the mainstream            three years, down from 31% only two years
development lifecycle. We observe             mobile curve.                                       ago, a clear indication that testing in the
from our survey the emergence of a                                                                cloud is set to become a new norm, as
multifaceted discipline with an increasing    Reasons given are multiple: many report             issues surrounding cloud, such as security,
range of operating models at its disposal,    that they don’t have the ability to test or         are addressed.
that enables a streamlined and cost-          effectively certify mobile applications
effective output that is also aligned with    because of the lack of appropriate tools,           Equally significant is the adoption of other
business needs.                               processes, or expertise, and limited access         cloud-based services. Software as a
                                              to the necessary devices. Moreover, the             Service (SaaS) continues to grow; almost
 The level of QA and testing investment       focus is firmly on efficiency of performance,       a third (31%) of firms’ testing software is
has proved to be resilient in adverse         cited by 64% of firms, rather than                  currently provided on a SaaS basis – up
economic environments in most markets,        functionality, usability, or security. Overall,     from 25% last year, and by 2015 we predict
and has stretched to accommodate an           this argues for an underestimation of the           that almost half of firms will use the
ever-increasing workload. But now testing     infrastructure challenges posed by the              on-demand model.
resources need to prove themselves more       mobile era, or an inability to address them.


                                                                         	                       WORLD QUALITY REPORT 2012-13	                   7
Executive Summary




Testing as a Service (TaaS) – which can         are changing to support the core areas of        exist, there is a greater harmonization,
be a combination of cloud-based testing         the business that will require an optimized      with fewer major differences evidenced
environment and tools, and on-demand test       platform for efficient delivery of testing,      across the globe, at least within the
execution – is a cost-effective operating       which we regard as a positive step.              enterprise markets. One example is
model for ad hoc quality projects and also                                                       that the proportion of an organization’s
for longer-term testing provisioning that       For the first time, the World Quality Report     software development lifecycle budget
demonstrates similar rates of adoption. We      has established a worldwide benchmark            that is invested in testing, averaged across
found that 78% of respondents are planning      for testing hourly rates, internally             the regions, is 18%, with remarkably few
to move to TaaS in the next two years, rising   and externally. Firms are paying a global        regional variations.
to 89% by 2015. This rapid take-up of TaaS      average hourly rate of around $55 per hour
is fueled by cost-reduction drivers and         for in-house testers, compared to $53            Our perspective is that testing is becoming
its flexibility as a complementary model        for external support – a differential of $2      less of a regionally facing discipline and
to more comprehensive outsourcing or            per hour. Obviously, rates vary greatly from     that, led by globally active companies, the
in-house Testing Centers of Excellence          region to region and can be affected by the      gap between emerging markets and more
(TCOEs). So while some still see the security   scarcity of available skills in local markets.   traditionally mature markets is narrowing.
of the cloud as a continuing threat, their      Does this represent the price of quality?        This is no doubt a reflection of the rapid
numbers are dwindling as the advantages         Only an individual business can make that        investment in skilled resources and
more clearly outweigh the drawbacks.            decision, when evaluated against other           tools, led by India, that has taken place in
                                                prime resources.                                 offshore and nearshore countries – China,
For TCOEs that have been underutilized                                                           South East Asia, South America, and,
in the past, their time too has arrived.        Confidence in QA resources                       more recently, Eastern Europe, Central
Undoubtedly an efficient approach to            is a concern                                     America, and parts of Africa. All point
industrializing testing activity, TCOEs                                                          to testing emerging as a more uniform
act as a virtual command center, using a        While budgets might be in reasonable             global discipline.
standardized approach and a flexible pool       shape, confidence in testing resources is
of available resources. Our data reveals        not resounding. A majority of organizations      World Quality Report
that, this year, 60% of respondents plan        characterize their internal teams as             recommendations
on – or are – developing a TCOE, up from        “average” at best, in their knowledge of
45% last year. In our experience, we see        core testing processes and methodologies,        For providers and users of QA and testing, we
the concept is now sufficiently advanced        and not necessarily up to speed with the         offer these suggestions on how to apply the
and its benefits more clearly understood:       latest testing tools and technologies. Their     findings of this year’s World Quality Report.
a TCOE enables organizations to meet the        assessment of external testers is slightly
challenges of the business – speed-to-          better, with a third of organizations scoring    QA needs to be a formalized step
market and doing “more for less” – head on.     their external testers’ knowledge and            in the application lifecycle
                                                abilities as “above average”. But less than      While QA’s status within the IT organization
Can we put a price on quality?                  5% of firms are fully confident that their       has improved compared to a decade ago,
                                                testers (internal or external) are “best in      we still see instances of the testing function
Technological innovations and initiatives are   class”. Despite initiatives and investment,      being considered as an afterthought
increasing the workload for ever-stretched      especially over the last decade or so, there     or viewed as a roadblock preventing
QA teams, but the corresponding QA and          are clearly lessons to be learned in terms of    an application from being deployed
testing budgets appear to be weathering the     either real or perceived quality of output for   to production. IT can only be as agile or
economic storms. In 2011, these budgets         both providers and users of QA.                  efficient as its weakest component.
were not supporting the challenges faced
in the marketplace, but this year’s survey      Simply put, as the competitive landscape         As IT continues to reinvent itself with new
finds testing budgets growing at a stronger     forces organizations to update and optimize      processes, paradigms, and platforms, these
rate than last year, with 42% reporting that    their testing resources and drive down           innovations rarely include aspects of QA.
budgets had risen over the past 12 months.      costs and time-to-market, the overall            The fact that testing is not being brought
While 18% forecast a fall when looking          quality of testing resources needs to            along the journey of reinvention often results
ahead to 2015, some 53% optimistically          keep pace or change, to satisfy or exceed        in QA being the bottleneck. Organizations
expect budgets to rise, indicating a new        the perceived and increasingly complex           need to understand the critical role of QA in
degree of confidence that the business is       requirements of organizations in the future.     the application lifecycle and treat it with the
more committed to investing in QA.                                                               same respect as its peers.
                                                The emergence of a more global
Moreover, the focus appears to have             and uniform industry                             Mobility should become fully
shifted from “business as usual” tasks                                                           integrated into testing priorities
to investment in transformational               In our previous surveys, we have focused         We were surprised by the relatively low
work, to drive enhancements, and                attention on the differences between the         level of proactive structured testing
59% of the budget is now spent on               major countries or regions surveyed. This        in this increasingly essential area of
customer-facing applications. So priorities     year we notice that while variances still        business connectivity. We believe that




8	         WORLD QUALITY REPORT 2012-13
Executive Summary




                                                                                                  Re-evaluate the diversity of skills required
                                                                                                  The perceived quality of testing resources
                                                                                                  has a bearing on value for money, and
                                                                                                  the unexceptional assessment of ability
                                                                                                  needs examination. Over time, we expect
                                                                                                  that businesses will be even more
                                                                                                  exacting in their expectations of any and
                                                                                                  all testing resources when it comes to
                                                                                                  complex business-critical applications. All
                                                                                                  providers, in-house, contract, and external,
                                                                                                  should take notice.

                                                                                                  QA has made great strides in becoming a
                                                                                                  professional discipline with a distinct career
                                                                                                  path and specific skills. But this is a moving
                                                                                                  target; testing training at the individual and
                                                                                                  team level needs to keep pace with the fast-
                                                                                                  changing landscape, and should be properly
                                                                                                  funded, rather than being sacrificed under
                                                                                                  the pressure of deadlines.
mobile testing needs to be a fully integrated   and corporate culture, appetite for risk, and
element of the QA discipline, so that the       need for control versus flexibility all play a     Budgets are currently at a strong level, a
mobile strategy of the enterprise takes         part in determining whether a new operating       clear recognition of the value of the testing
testing into account right from the start.      model should be adopted and which one.            function to the organization, yet this is
The strategy should consider the objectives                                                       in contrast to the perceived value of the
of the business owner, how the mobile           On the journey from in-house testing              actual resources. This gap can certainly
app is delivered, and the target user           generalists and developers to a                   be bridged by clearly targeting those skill
for the app whether that be customers,          professionalized discipline wanting to            areas that are essential to the business.
suppliers, or employees. Organizations          adopt “Shift Left” principles that embed
need to accept the paradigm shift brought       QA earlier in the traditional software            Conclusion
about by mobility and embrace the new           development lifecycle, organizations should
notion of quality for mobile apps, which        critically appraise their current set-up and      Our findings in this report indicate that
is a departure from traditional standards       review how testing in a cloud environment,        QA continues to make steady progress
applied to desktop applications.                cloud-based TaaS, and TCOEs can provide           on repositioning itself further up the
                                                those critical incremental efficiency and         business value chain on the journey of
No doubt, standardization of devices will       quality improvements.                             reinvention, emerging from the shadows of
ease the complexity over time, but in the                                                         development teams to a value-for-money
short term, proliferation of smartphone         Pay closer attention to demonstrating             and mature discipline. Looking ahead, we
and mobile devices, the roll-out of 4G,         QA’s business value for the money                 anticipate further strides in the adoption
and use of social media will only continue      Value for money is, of course, subjective,        of “Shift Left” initiatives and greater use of
to exacerbate the situation. As will the        but what does constitute a good return            new models such as crowd sourcing which
need to focus on the user experience            on your QA investment? One measure is             leverages knowledge and manpower from
and functionality testing as well               investment in QA/testing as a proportion          an undefined pool of resources, to improve
as performance. If organizations are to         of the total IT budget, averaging at 18%          value-for-money ratios and timelines. But
turn the mobile opportunity into a business     across the world. Below 18%, organizations        greater improvement will not come about
advantage, some will need to “skill up” or      should examine if they are investing enough       without significant investment – not only
“skill out”.                                    to achieve or sustain the quality required.       financially, in terms of budgets and skills,
                                                Those spending more should review their           but also culturally.
Evaluate the breadth of cost-effective          operational efficiency.
operating models to see if it is a good fit                                                       But organizations will need to exert firm
In the quest for greater testing maturity       But more precisely, companies need to             but flexible control to work across a wider
balanced against return on investment,          establish specific measures to evaluate           range of delivery models and technologies.
organizations have an increasing array of       the return on their overall investment,           Budgets will need to work harder to effect
operating models from which to choose           and testing departments and service               the changes required to respond to a range
to achieve their goals. Companies should        providers need to act “smarter” in their use      of demands from time-to-market, cost
first define the business goals they wish       of tools, models, and communication to            efficiency, and improved quality. And QA will
to achieve and then evaluate the myriad         stakeholders to demonstrate the business          need to keep up with market expectations,
of models against these objectives. Each        value they provide in order to justify the        remaining focused on providing real,
model has its advantages and shortcomings,      proportional spend on QA.                         measurable business value.



                                                                          	                      WORLD QUALITY REPORT 2012-13	                     9
The
State of
Quality
2012


      12	   Quality Budgets: Stepping up

      18	   Testing Centers of Excellence:
            A growing priority

      24	   Mobile Testing:
            Behind the curve

      30	Cloud: Gathering pace

      36	   Quality Assurance Resources:
            A question of value




10	     WORLD QUALITY REPORT 2012-13
The State of Quality 2012




	   WORLD QUALITY REPORT 2012-13	        11
The State of Quality 2012

Quality Budgets




Quality Budgets:
Stepping up
“Investment is going to be               Organizations are trying to balance market uncertainty with the need to
focused on those elements                position for eventual growth, as well as tackling the challenges of social media
                                         and mobile technologies. At the operational level, a complex web of factors is
that support our wider                   forcing organizations to update and optimize their testing resources and internal
business objectives, as                  processes to drive reduced time-to-market and lower costs, as well as improve
there is a need for [ testing]           quality using new beneficial delivery models, such as cloud and TCOEs.
and the business side to be
                                         As a result, the QA function and QA budgets, in particular, are under the spotlight,
much closer. Decisions need              because to achieve these stretch business targets, organizations need to leverage
to be made more quickly and              their QA capabilities more effectively. This requires a step-up in investment over the
product development time                 short and medium term, even in times of economic uncertainty.

is shrinking – we need the               Indeed, this year’s survey finds testing budgets are expanding at a healthier rate
tools and skills to be able              than the incremental upturn seen in 2011-12, when growth was failing to keep pace
to answer that need.”                    with an increasing workload, due to cost-cutting measures. This positive step
                                         points to a desire among businesses to invest for the future and meet internal and
                                         external demands quickly and effectively.
A telecommunications business,
The Netherlands                          An upward curve

                                         In general, the survey provides good news regarding QA budgets, given the
                                         economic backdrop. Close to half (42%) of QA budgets have increased over the last
                                         year, with only 11% reporting a decrease. The greatest proportion (44%) saw no
                                         movement either way, but in a time of uncertainty, maintaining the same level of
                                         investment in the quality function is, in itself, a testimony to the importance of QA
                                         to the organization. Overall, this is perhaps a more positive situation than might
                                         have been predicted.

                                         Moreover, this upward curve is expected to continue over the coming three years,
                                         indicating a degree of optimism. A healthy majority (53%) expect their budgets to
                                         rise between now and 2015, while just a fifth (18%) forecast a fall. This seems to be
                                         a universal trend with little variation by region or sector.




12	       WORLD QUALITY REPORT 2012-13
The State of Quality 2012

                                                                                               Quality Budgets




CHANGE IN TESTING BUDGETS FROM LAST YEAR, AS
COMPARED TO NOW AND IN 2015                                                                  FIGURE 1




                                                          3%        8%
           INCREASED
           SIGNIFICANTLY                       8%

           INCREASED
           SLIGHTLY                                                                45%
                                  10%                    4% 3% 6%
           STAYED THE SAME                          7%
                                                                          36%
           DECREASED
           SLIGHTLY

                                                                         NOW                2015
           DECREASED
           SIGNIFICANTLY

           NO BUDGET
           TO TEST
                                               44%
                                   26%




Base: 1553 Respondents




               The majority of organizations
              expect testing budgets to rise
                    between now and 2015



                                                	                        WORLD QUALITY REPORT 2012-13	       13
The State of Quality 2012

Quality Budgets




Increasing pressure to                           21% collect data manually and use Excel          to a commercial competitive edge,
demonstrate results                              as a presentation layer. However, while          or because it needs to meet highly
                                                 Excel is universally available and a low-cost    stringent governmental regulations
Budgets may be on the upward trend,              solution, it does not support the richness in    or safety requirements, e.g. public
but there is no room for complacency. An         functionality that a professional reporting      transportation systems.
increase in investment will intensify the        and QA management product can provide.
focus on QA productivity, a function that is     In times of greater business scrutiny, QA        Increased focus on
viewed primarily as a necessary cost base.       organizations’ best interests will be served     external activities
                                                 by providing constantly updated business
Even as testing spend rises, companies           KPIs that track return on investment.            The areas in which testing investment
still need to maintain downward pressure                                                          is being focused reflect the competitive
on costs, as the move to consolidation           The magic number for                             pressures organizations feel in an
in TCOEs and on-demand testing via the           quality budgets                                  unpredictable climate. A robust two-fifths
cloud both illustrate. Any investment                                                             (41%) of testing spend is being dedicated
needs to achieve a return, which means           Testing budgets tend to average out at           to transformational work – testing new
that continued or intensified scrutiny by        around 18% of total spend on organizations’      applications, as opposed to maintenance
the business units who pay for QA services       software development lifecycle, and this         of existing software. This is a positive
is likely, in order to ensure that new           figure seems to extend across all global         indication that, even amid continued global
testing resources are optimally deployed         regions and industry sectors surveyed.           economic turbulence, firms are continuing
and managed.                                     On balance, this would seem to be the            to invest in developing new products
                                                 benchmark proportion of the software             and services.
One way to ensure budgets are being              development budget that organizations
spent productively is to effectively             need to commit to testing.                       Similarly, the greater proportion of
measure the added value of testing                                                                testing budgets (59%) are being spent on
and clearly communicate this to the              Spending much below this level runs the          customer-facing applications rather than
business stakeholders. The good news             risk of developing applications that are         on internal organizational applications
is that only 15% of organizations do not         inadequate from a quality perspective,           (41%), a clear focus on external applications
have a process to consistently collect and       or applications that are outdated before         that have a direct impact on sales and
present their quality KPIs to the business.      their release when the QA process takes          revenue growth. Firms are also boosting
The vast majority of organizations are           too long to bring a product to market            their investment in TCOEs in order
collecting this data using QA management         ahead of the competition. Spend too              to compress the time-to-market for
or business intelligence products in             far above this level, and organizations          new products. Companies, no matter what
the market, or using common office               may need to question the efficiency of           sector or region, are investing in innovation
applications such as Microsoft Excel. In         their QA operations, or ask whether the          in order to maintain and capture market
fact, 56% indicate that they automatically       additional spend is justified because the        share and ultimately drive revenue.
gather and share metrics using Excel, and        superior application quality contributes




SPEND ON EMPLOYEE- VERSUS CUSTOMER-FACING APPLICATIONS,
AND TRANSFORMATIONAL VERSUS MAINTENANCE WORK                                                                                            FIGURE 2




                                          EMPLOYEE FACING                                                       NEW TRANSFORMATIONAL WORK


                                               41%                                                                  41%
                   VS                                                                        VS
                                          CUSTOMER FACING                                                       MAINTENANCE WORK


                                               59%                                                                  59%



                                                                                                                           Base: 1,221 respondents




14	        WORLD QUALITY REPORT 2012-13
The State of Quality 2012

                                                           Quality Budgets




                   “The problem is increasing
                    pressure to get things
                    done yesterday. We have
                    this conflict between
                    testing adequately to
A manufacturing
                    our satisfaction and the
 business, Czech
       Republic
                    testing time expected by
                    those on the [business] side.
                    Investment has increased
                    but then expectation in
                    speed of delivery has
                    also increased. It’s not
                    easy, as the organization
                    needs to be able to jump
                    into a much faster testing
                    mode while maintaining
                    quality standards.”

                               	     WORLD QUALITY REPORT 2012-13	       15
The State of Quality 2012

Quality Budgets




                     “My investment going forward will [focus on] bringing my internal teams up
                    to standard, increasing the level of automation used, and developing greater
                       efficiencies throughout. Although our testing budget is not separate from
                     the wider IT budget, the level of monitoring and performance measuring has
                                                        increased – we need to justify our costs.”

                                                                                                              An automotive business, Brazil 




Investment priorities:                        As a result, organizations are seeing an          Looking ahead to 2015, however, priorities
current and future                            imperative to upgrade existing suites             are set to shift from upgrading existing
                                              of testing tools. More than half (55%) of         tools to buying external resource support.
QA investment priorities are largely shaped   respondents describe the upgrade process          A smaller proportion (44%) of firms still
by the new market landscape where             as the budgetary line item receiving the          expect existing tools to be their number one
organizations must achieve more with fewer    greatest increase in spend, and in our            investment focus three years from now,
resources, find ways to reduce cost, and      opinion this is driven by a desire to move to     but it is secondary to purchasing external
deal with increased competition from both     newer application lifecycle platforms and         resources to supplement their internal QA
bricks-and-mortar and online channels.        software-on-demand type models.                   team (46%).




            AREAS OF GREATEST INCREASE IN SPEND: NOW AND IN 2015                                                          FIGURE 3




            MORE INVESTMENT IN                                                                                      55%    NOW
            EXISTING TESTING TOOLS
                                                                                                 44%    2015

            INTERNAL PROFESSIONAL                                                                     46%    NOW
            TESTING RESOURCES
                                                                                                 44%    2015

            EXTERNAL OUTSOURCED                                                                 43%    NOW
            RESOURCES
                                                                                                      46%    2015

            TEST ENVIRONMENTS/                                                            39%   NOW
            INFRASTRUCTURE
                                                                                          39%   2015

            NEW TESTING TOOLS                               19%    NOW
                                                                  22%    2015

            QA BUDGET IS NOT                   12%    NOW
            INCREASING
                                                13%    2015



                                                                                                            Base: 1553 Respondents




16	        WORLD QUALITY REPORT 2012-13
The State of Quality 2012

                                                                                                                                Quality Budgets




New product development will generate the          when compared to other regions and to the          world are radically reducing spend to
need for new testing skills, tools, and devices,   global average (19%). The Nordics and North        cope with the fallout from the worldwide
prompting organizations to seek support            America are at the other end of the scale, with    economic crisis. Almost half (48%) of public
from external partners. Investment in new          just 15% of firms giving top priority to buying    organizations’ testing budgets increased
testing tools will also rise, as new products      new tools, although both regions indicate a        from the previous year, the highest
and services are introduced to the market.         focus on upgrading existing tool sets, which       proportion of all sectors studied, with 56%
Some 22% see this as the top spend priority        might suggest that they are looking to better      also predicting an increase between now
for 2015, up from 19% at present.                  leverage their shelfware and make their            and 2015.
                                                   existing investments go further. Southern
Budgets relatively consistent                      European firms are more heavily focused            Our observation is that public bodies are
across regions                                     on upgrading existing tools (63% compared          investing in consolidating their testing
                                                   to 55% on average), perhaps suggesting             operations to drive cost efficiencies in
The greatest degree of consensus between           that they are maturing from a more manual-         the face of austerity. With a lingering
global regions in this year’s report is around     intensive process to incorporate automation.       legacy of failed major IT projects, QA has
QA budgets. Budget levels hover consistently                                                          to be stepped up to derive more from
around the all-sample mean of 18% of total         Looking ahead, Southern Europe will be             existing capabilities and improve testing.
software development spend across all but          increasing its investment in outsourced            Investment in existing testing tools is seen
one of the geographic areas surveyed. The          testing, with a majority (57%) of firms in         as one of the solutions to remedy the failed
exception is South America, where testing          this region viewing this as their main QA          IT projects issue. Over half (58%) of Public
takes up some 25% of the budget.                   investment priority for 2015, compared to          Sector entities identify this as the greatest
                                                   46% overall. Just over half of respondents         increase in spend.
We believe that this is an indication of           in the UK and Ireland, North America,
targeted South American investment. As             and Eastern Europe also expect external            Manufacturing firms are the most
Brazil, in particular, continues to boom           suppliers to receive the lion’s share of their     optimistic among the sectors, anticipating
economically and expectations around               testing spend three years from now, further        an increase in testing budgets three years
application needs are raised, so testing           evidence that the global move towards              from now: 58% expect spend to grow
investment is being enhanced.                      outsourcing will continue to grow.                 between now and 2015, against a mean of
                                                                                                      53%. Although our experience has shown
The pattern is similarly consistent for budget     Public Sector leads the way                        that manufacturing firms tend to spend less
increases, with the exception of Asia. Asian       for increased QA budget                            on IT overall compared to other sectors, it
firms appear to benefit from the most                                                                 is an increase nonetheless. Some 30% of
aggressive budget expansion compared to            The pattern of uniformity around testing           manufacturers predict that new testing
other regions, as was the case in 2011. Half       budgets seen between the regions is                tools will be the greatest spend in 2015,
of Asian respondents saw an increase in            repeated across the industries surveyed,           compared to 22% on average. CPRD firms
budget from last year, compared to the global      with QA budgets in most sectors fairly             are similarly optimistic in terms of budget
average of 42%. More still (60%) expect an         evenly balanced around the average 18%             outlook in 2015, with 57% anticipating an
increase over the next three years, against an     of total software development spend. The           increase, and the sector places the highest
average of 53%.                                    greatest disparities are in the Consumer           priority on innovation, committing 45% of
                                                   Products, Retail, and Distribution (CPRD)          spend to new transformational work (all-
The balance of spend between new and               space (22%), reflecting a higher focus on the      sample average 41%).
maintenance work also presents a fairly            quality of end-user consumer applications,
uniform picture. Here again, South America         and Financial Services (FS) at 20%, a              Energy and Utilities (E&U) is an intriguing
is the outlier, where firms are spending           traditionally heavy investor in QA.                exception in terms of current investment
almost half (48%) of testing budget on                                                                priorities, spending notably more on both
transformational work (average 41%).               The Public Sector, surprisingly, is                existing (65%) and new (23%) tools, and
                                                   experiencing unexpected budget uplifts             transportation firms are the most keenly
The same goes for the split between spend on       at a time when governments around the              focused on outsourcing. More than half
customer- and employee-facing applications.                                                           (52%) see this as the fastest rising area of
South America again goes against the global                                                           spend, compared to a mean of 43%.
trend, being the least externally focused


                                                      48%
region, spending only 52% on customer                                                                 In summary, against a gloomy backdrop of
                                                                        of public
applications (compared to 59% on average).                                                            depressed economic activity and relative
                                                                        organizations’
                                                                                                      financial instability affecting most regions
                                                                        testing budgets
Investment priorities                                                   increased last                surveyed, QA budgets have held their
vary by region                                                          year - the highest            place in the IT overall spend. We believe
                                                                                                      this is a somewhat late recognition of the
                                                                        proportion of all
When it comes to investment priorities,                                                               inherent value of testing and QA in ensuring
                                                                        sectors studied
there are greater variations between                                                                  robust business-critical applications as
the regions. Eastern Europe currently has                                                             an enabler of commercial growth and
invested far more in new testing tools (33%)                                                          public reputation.



                                                                             	                       WORLD QUALITY REPORT 2012-13	                   17
The State of Quality 2012

Testing Centers of Excellence




Testing Centers
of Excellence: A
growing priority
Consolidation and standardization are continuing            Testing automation, another aspect of a TCOE, is
themes for all organizations around the world and           also scarce, with just 32% of test cases supported
the testing function within these companies is not          by automation. These figures indicate that companies
immune to these trends. Aided by the emergence              continue to perform QA as siloed projects with
of new delivery models, technologies, and best              minimal opportunity for standardization and sharing
practices, organizations are looking to streamline          of best practices across the enterprise. Of note, the
the way in which their QA function is structured            greater proportion of automated testing is conducted
and run. TCOEs are undoubtedly an efficient approach        offshore, a testament to the growing confidence in
to industrializing testing activity. They act as a          moving this type of testing beyond national borders,
virtual command center that uses a standardized             with only 40% being performed onshore.
testing methodology, best practices, automation,
metrics, and tools, while managing a flexible pool          Flexible resource pools that can ramp up and down
of available resources, both internal and external,         with the changing needs of the company is another
to ensure high levels of quality across applications        attribute of a TCOE. Our research shows that the
before deployment and during production. TCOEs              majority of organizations (51%) still run testing as
also provide visibility into the level of quality for any   an in-house function, and only 13% have moved to a
software system or project, helping IT management           service fully managed by an external provider. With
make deployment decisions based on business risk.           the exception of North America, QA organizations
                                                            have yet to truly embrace the cost benefits
Growing from a low base                                     of offshoring. The majority of testing resources (52%)
                                                            are still based on home territory.
We found that only 6% of companies around the
world have developed QA into a fully functional TCOE.       Reasons for this global discrepancy vary from region
This number is a significant increase, in terms of          to region. In South America, government-imposed
percentage, from last year’s findings (4%), but the         customs taxes and new rules governing the use
single digit number still reflects a long road ahead for    of offshore services discourage the use of this
companies to universally adopt the TCOE model.              flexible pool of resources. In Europe, particularly in
                                                            continental Europe, the lack of available offshore
One of the key attributes of a TCOE is a centralized        resources skilled in the native language hinders the
pool of resources that can be leveraged across              adoption of an offshore model, although we are now
multiple projects in an organization. We found that         seeing the UK and Nordics embrace this model at
close to 70% of organizations still rely on elements        a faster pace. In other areas of the world, the labor
of decentralized testing, while more than a quarter         arbitrage does not yield adequate amounts of return
(27%) of them describe their testing function as            on investment to warrant an offshoring strategy.
“highly decentralized”.




18	         WORLD QUALITY REPORT 2012-13
The State of Quality 2012

                                           Testing Centers of Excellence




                   “[A TCOE] is something I’m
                    building here; it represents
                   a significant change in our
                   approach but one that I
                    personally believe to
A manufacturing     be vital to our business
business, United
        Kingdom    since I’ve come from an
                    organization with an
                    operating testing center.
                   We know that it can reduce
                    costs and overall time of
                   testing practices, and given
                   the competitive nature of
                   the market we operate in,
                   it’s critical to get speed
                   and costs down whilst
                   getting quality up. We
                   believe a TCOE can do this.”
                              	     WORLD QUALITY REPORT 2012-13	       19
The State of Quality 2012

Testing Centers of Excellence




            PLANS FOR A TESTING CENTER OF EXCELLENCE                                                                      FIGURE 4




                   NO PLANS IN PLACE
                                                                                         6%
                   PLAN TO DEVELOP INTERNALLY MANAGED
                   TCOE WITHIN THE NEXT 2 YEARS                               15%

                   PLAN TO USE A THIRD-PARTY                                                                 34%
                   COMPANY WITH A TCOE CAPABILITY

                   IN-HOUSE TCOE STARTED WITHIN LAST 2
                   YEARS, BUT NOT YET FULLY OPERATIONAL
                                                                          21%
                   IN-HOUSE TCOE IS FULLY
                   OPERATIONAL

                                                                                                24%




            Base: 924 Respondents




An appetite for change                          The percentage of organizations reporting         mature economies. Add to this the 17%
                                                that they have no plans to set up a TCOE          aiming to enhance the agility of their QA
However, we are witnessing a growing            has fallen significantly from last year (45%      operations, and it is clear that speed is a
interest in centralizing QA operations.         to 34%), and we predict that this will fall       key driver of growing TCOE adoption.
Survey respondents indicated a significant      further over the coming few years as the
trend towards new investment in TCOEs,          TCOE model gains recognition for delivering       In an unpredictable global economy, and
guided by the imperatives to reduce time-       performance improvement. This trend begs          with market and business expectations
to-market and costs, increase quality,          the question – what is driving the surge in       focused on producing better products
and gain better control of the whole            interest in industrializing testing activity?     faster, time-to-market has become
lifecycle process.                                                                                essential in gaining or maintaining
                                                Less cost, more speed                             competitive edge and maximizing profits.
Whilst only 6% of organizations currently                                                         As a result, development cycles are
have a fully fledged operational center,        Firms are centralizing their QA                   being squeezed, and testing teams have
this presents a 50% increase from 2011          infrastructure in order to reduce time-to-        to do more with less. A TCOE offers the
(4%) – a small but significant step. On a       market, bring down the cost of testing, and       opportunity to meet these challenges
positive note, almost two-thirds (60%)          manage testing resources more effectively.        head on.
of firms are currently in the process of        Compressing time-to-market is the primary
building or planning a TCOE, while a third of   reason for TCOE implementation, cited             Reducing the cost of testing activity is
these companies (21%) plan to leverage an       by 36% of respondents, and especially             next on the priority list, identified by just
outsourced partner.                             those in what might be called the more            over a quarter (27%) of organizations,




20	         WORLD QUALITY REPORT 2012-13
The State of Quality 2012

                                                                                     Testing Centers of Excellence




            EXPECTED BENEFITS FROM IMPLEMENTING A TESTING
            CENTER OF EXCELLENCE                                                                  FIGURE 5




                  REDUCED TIME-TO-MARKET


                  REDUCED COST


                  BETTER RESOURCE MANAGEMENT
                                                        36%            27%                 25%
                  (HW/SW AND PEOPLE)

                  BETTER QUALITY


                  STANDARDIZED TRACKING OF

                                                        22%              19%                 17%
                  PROJECTS THROUGH METRICS

                  IMPROVED QA AGILITY TO
                  SUPPORT BUSINESS OBJECTIVES




            Base: 1221 Respondents




closely followed by the need to manage hardware,        “For us, the move towards a TCOE is part of the
software, and human resources more efficiently and      wider union between the business and IT side of
productively (25%).
                                                        the organization. We now have a much stronger
It is interesting to observe that cost – at least for   link between the two, and while that means
economies such as North America – is not the            we feel more able to understand and answer
overriding priority. Most organizations have been
                                                        demands, it does increase pressure on testing
focused on cost cutting for many years, and costs
have been pared down to a minimum, with strategies      to be more efficient as a whole – decentralized
such as outsourcing delivering benefits. It should      testing teams just couldn’t provide that
not be a surprise, therefore, that companies in these   efficiency and it meant that walls existed
regions are now seeking advantages beyond the
purely financial.
                                                        between the teams, whereas shared experience
                                                        and best practice are far easier within a
These objectives for moving to a TCOE model prompt      TCOE framework.”
us to ask: why has efficiency in meeting time-to-
market deadlines risen to the top of firms’ agendas?
What is different in today’s market environment                                A financial services business, Finland
that has rendered the decentralized approach less
desirable for the QA function in some instances?




                                                                	            WORLD QUALITY REPORT 2012-13	              21
The State of Quality 2012

Testing Centers of Excellence




Based on the survey responses, together         used by over a third of testers (37%),          So as markets mature, cost becomes less
with the experiences of our clients, we         analysts (34%), and developers (29%). And       of a driver, and the focus moves towards
believe there are three key factors at play:    encouragingly, three-quarters (75%) of          reducing time-to-market.
the market environment, rising technology       Agile testing is already being performed
expectations, and diversity                     offshore, a situation that seemed unlikely a    Sectors
of delivery models.                             few years ago.
                                                                                                Public organizations seem to be leading
1. The market environment                       Offshore adoption: a key                        the way in TCOE adoption, because, along
Continuing market unpredictability means        determinant for TCOE                            with Telecoms, Media, and Entertainment
that organizations can ill afford to take       implementation                                  (TME), they can claim the lowest proportion
the emphasis away from cost reduction.                                                          of organizations with no plans to implement
Many remain firmly in cost-saving mode          Centralizing and professionalizing the QA       a TCOE (30%). They have also experienced
where QA is concerned: some still aim to        function undoubtedly presents a valuable        the steepest drop in this proportion – down
shave as much as 30-40% off their current       opportunity to save costs in a tough            markedly from 59% last year.
testing budgets.                                economic climate. However, motives driving
                                                consolidation are, in part, a function of how   This is likely being driven by the cost
This report also notes that QA budgets          far different regions have already leveraged    reduction imperative that is behind many
are increasing but that more is being           the cost benefits of offshoring.                organizations’ TCOE plans. With spending
demanded of teams and more complex                                                              austerity being implemented by many
developments are requested. So while            As a rule, markets with greater levels of       governments, public bodies are being asked
budgets are increasing, there is still a need   offshoring – primarily North America and        to do more with less, while maintaining
to control costs.                               the UK – are less focused on cost reduction.    service levels and quality. As an efficiency
                                                Offshoring has been considered, executed,       driver, an onshore TCOE is a compelling
In parallel, there is considerable pressure     and reviewed, and there is little remaining     model, particularly as offshoring is a
to develop applications and bring them to       scope to further squeeze labor arbitrage.       political anathema to many countries.
market as rapidly as possible. At the same      Therefore, other models are being exploited,
time, firms also need to focus on innovation    such as TCOE, for achieving better quality,     For other sectors, the imperative
to prepare for an eventual upturn in the        being quicker to market, and more               is responding faster to consumer
global economy.                                 effectively using resources. Cost is not an     expectations, changing market demands,
                                                easy win for the more mature markets –          and time-to-market. Two-thirds (66%) of
2. Rising technology expectations               they have to look at other key benefits to      CPRD respondents now operate a testing
Intensifying this pressure on application       drive more efficient and focused QA.            center, or plan to – significantly up from
development is an increasingly                                                                  41% last year. Streamlining of supply chains
competitive landscape, fuelled by               Conversely, other regions with lower levels     and application testing would appear to
growing customer demands. Customers             of offshoring remain more keenly focused        be complementary. And this upturn is also
– both internal and external – expect to        on cost reduction. This is understandable,      true of the FS industry, where adoption is up
access services and purchase products           given that many are in the early stages of      from 58% to 69% .
whenever they want, on whatever device          offshoring and thus have more resource
they choose. To meet this demand for 24/7       costs to reduce. This difference is reflected   Finally the High Tech sector, which includes
availability, there is mounting pressure to     in our survey results.                          aerospace and defense companies,
deliver applications as quickly, efficiently,                                                   appears to be closing down internal centers
and cheaply as possible – and this is           North America and the UK are the only two       in favor of an outsourced model, as time-to-
particularly evident in the mobile space        regions where the majority of testers are       market is a major issue in this sector. The
where expectations are well advanced and        located either offshore or nearshore (55%       sector had a remarkably high proportion
are most likely going to increase over time.    and 50% respectively). And they are the two     of in-house facilities up and running last
                                                least cost-focused markets: only 15% and        year (17% compared to an overall average
3. Diversity of delivery models                 16% of companies cite cost reduction as a       of just 4%), while only 8% planned to
In response, QA departments are                 reason for establishing a TCOE.                 work with a third party. This year, the
capitalizing on the efficiency gains                                                            tables have turned. Just 6% now have
offered by cloud technology, increasingly       In South America, by contrast, offshoring       their own TCOE, while 17% plan to use an
outsourcing testing to cloud environments,      has been far less exploited, and (it should     outsourced partner.
and buying resources on demand, to              be noted) in Brazil is actively discouraged
reduce cost and time to bring applications      by government policy. Only 38% of testers       This year’s data indicates that TCOEs are
to market.                                      in the region are offshored, compared to        gaining traction, with growing levels of
                                                48% on average. Here, cost reduction is a       adoption across the board. As a flexible
A further step to speed up the development      far greater priority for TCOE operations than   model, it offers significant advantages
process is the wider adoption of                elsewhere: more than half of respondents        and opportunities to fully leverage
Agile methodology. This is currently being      (54%) identify cost reduction as the primary    existing resources.
                                                driver (compared to just 27% on average).


22	         WORLD QUALITY REPORT 2012-13
The State of Quality 2012

                                                                                      Testing Centers of Excellence




Percentage of offshoring compared to cost
reduction as A reason for TCOE                                                                  FIGURE 6




NORTH AMERICA                        UK AND IRELAND                      NORDICS




                  55%        15%                      50%       16%                       50% 44%


WESTERN EUROPE                       SOUTHERN EUROPE                     EASTERN EUROPE




                  49%        29%                      49%       25%                       43%        32%



 ASIA                                SOUTH AMERICA                       AUSTRALIA AND NEW ZEALAND




                  36%        29%                       38%    54%                         42%        20%




                                                             GLOBAL AVERAGE

         Percentage of testers
         offshore or nearshore
                                                                                          48% 27%
         Percentage of respondents citing cost
         reduction as reason for TCOE




 Base: 1553 Respondents




     Organizations are turning to TCOEs to
consolidate their QA operations in response
 to market pressures, technology demands,
   and emerging models of testing delivery


                                                        	                     WORLD QUALITY REPORT 2012-13	        23
The State of Quality 2012

Mobile Testing




Mobile Testing:
Behind the curve
Mobile has certainly changed the game          as the mobile era adds a further level of       desktop application. Performance is far
for enterprise IT. Organizations around        complexity to users’ needs, demands,            ahead of functionality (cited by 48%)
the world now need to deliver continuous       and expectations.                               on firms’ priority list for mobile testing.
access, anytime and anywhere, to                                                               Security, a perennial concern where mobile
thousands of employees and millions            Underprepared and ill equipped                  is concerned, is a priority for less than
of customers, over a bewildering array                                                         a fifth (18%) of organizations. This does
of devices.                                    Our research suggests that organizations        not mean that companies are no longer
                                               may not be giving mobile the priority           concerned with security, but rather that
Due to cost pressures, firms are no longer     it deserves. Only 31% of respondents            the perspective on security has changed
willing to pay for, and thus control, their    currently test mobile applications, and         with the bring-your-own-device culture
employees’ mobile-access devices, leading      those surveyed readily admit to being ill       and method of disseminating apps. Unlike
to a bring-your-own-device culture. The        equipped for mobile testing. This suggests      with traditional desktops, companies
situation is further exacerbated because       that QA has fallen behind the mobile curve.     cannot control what apps are installed on
organizations are unwilling or unable                                                          personal devices, so the concept of security
to support the proliferation of personal       A troubling two-thirds of organizations         is shifting from a denial of access to the
devices such as smartphones and tablets        (65%) do not have the right tools to test       protection of sensitive data and ability to
being used at work by employees. However,      mobile applications, and equally concerning     wipe clean certain apps or data.
as the prevalence of non-company               is the 52% who do not have access to the
approved devices becomes mainstream            required devices. It would appear that          Even lower on the radar is the certification
and employees demand access to the             organizations either do not have a good         of applications, cited by just 14%, despite
flexibility and productivity that mobile       grasp of the infrastructure challenges          high levels of inconsistency in the quality of
offers, IT departments are now being           posed by the mobile era or are unable to        mobile apps on different operating systems.
forced to embrace this as the new reality      address these new demands. Meanwhile,
and address the unique challenges of this      a third of organizations lack the testing       Specialist partners are
paradigm shift.                                methodologies and processes (34%) and           plugging the gap
                                               specialist expertise (29%) necessary to
Mobile has also turned IT security             effectively certify mobile applications.        The number one criterion when selecting
inside out. A firm’s entire infrastructure                                                     external partners to assist with mobile
can no longer be tucked safely behind a        Performance is the key                          testing is the capacity to test across several
virtual private network and firewall. What’s   to success                                      networks, identified by almost two-thirds
more, employees are prepared to download                                                       (62%) of organizations. This reflects the
and try out apps on mobile devices with a      Organizations that are conducting mobile        need to ensure coverage, as businesses
latitude they would not consider acceptable    testing seem to be working towards a            seek partners who can deliver testing in a
on a desktop or laptop.                        different set of quality standards as           variety of environments.
                                               compared to traditional testing. The
In addition, the need for mobility has         primary focus is on the application’s           Interestingly, cost reduction is less of a
reset expectations of what constitutes         performance rather than its functionality.      consideration (cited by only 25%), despite
application quality. With traditional          Efficiency of performance was identified as     being high on the list of factors driving both
software, users expect flawless                a focus for mobile testing activity by almost   cloud and TCOE adoption. This may be due
functionality first and foremost, but mobile   two-thirds (64%) of firms.                      to a number of factors: mobile applications
users are seeking convenience. They expect                                                     are relatively cheap to produce, the focus
robust performance and usability on the        The usual priorities – such as functionality    is on managing risk rather than cost,
move, and are more inclined to tolerate the    and security – are being pushed lower           and firms’ need to address their lack of
occasional glitch along the way, as long as    down the scale as companies place more          readiness and expertise where mobile QA
the application performs well and is user-     emphasis on the demands of end-users            is concerned.
friendly. QA teams may need to rethink         on mobile platforms, which are different
their testing strategies and priorities        from the demands of a traditional




24	        WORLD QUALITY REPORT 2012-13
The State of Quality 2012

                                                                                                  Mobile Testing


CHALLENGES TO MOBILE TESTING                                                           FIGURE 7




      DO NOT HAVE THE RIGHT
      TOOLS TO TEST
                                                  65%
      DO NOT HAVE THE DEVICES
      READILY AVAILABLE
                                                        52%
      DO NOT HAVE THE RIGHT
      TESTING PROCESS/METHOD

      NO MOBILE TESTING                                       34%
      EXPERTS AVAILABLE                                             29%

      DO NOT HAVE IN-HOUSE
      TESTING ENVIRONMENT                                                 19% 18%


      NOT ENOUGH TIME TO TEST




Base: 485 Respondents


PRIORITIES WHEN TESTING MOBILE APPLICATIONS                                            FIGURE 8




      EFFICIENCY/PERFORMANCE
      (INCLUDING NETWORK-RELATED)


      FUNCTIONALITY
                                                  64%


      PORTABILITY
                                                        48%
                                                           46%
      USER INTERFACE/EASE OF
      USE
                                                                 36%
                                                                       31%
      COMPATIBILITY/
      REGRESSION TESTING
                                                                             18%
      SECURITY (PROTECTION OF SENSITIVE                                         14%
      DATA OVER THE PHONE OR AIR)


      CERTIFICATION OF APPLICATION




Base: 485 Respondents


                                              	                  WORLD QUALITY REPORT 2012-13	               25
The State of Quality 2012

Mobile Testing




           Regional variations                              Regions with traditionally high levels of
                                                            mobile adoption, with the exception of Asia,
           We might expect the strongest emphasis           have – unsurprisingly – the highest levels
           on QA in the mobile arena to be seen in          of mobile testing. Over one-third of firms
           Asia in particular, as smartphone and            in Australia and New Zealand, the Nordics,
           tablet penetration are accelerating at a         and Southern and Western Europe currently
           blistering pace in China. But the distinction    test mobile applications.
           between East and West economies is not
           clear-cut. Indeed, in Asia, the proportion       Regions displaying lower levels of mobile
           of organizations conducting mobile testing       testing include Eastern Europe and the UK
           sits at 30%, close to the all-sample average     and Ireland, where only a fifth of businesses
           of 31%.                                          carry out mobile testing, and just a quarter
                                                            do so in North and South America.




           Percentage of respondents testing mobile
           applications, by region                                                                                    FIGURE 9




                                     26%                                                                                  39%



                                                            22%

                                                    38%                    38%


                                                                                           21%              30%
                   24%
                                                                  37%




                   WESTERN EUROPE                    NORDICS                              UK AND IRELAND


                   EASTERN EUROPE                    NORTH AMERICA                        ASIA


                   SOUTHERN EUROPE                   SOUTH AMERICA                        AUSTRALIA AND NEW ZEALAND




           Base: 1553 Respondents




26	       WORLD QUALITY REPORT 2012-13
The State of Quality 2012

                                                                                               Mobile Testing




Asian challenges                                           Greatest challenge when
                                                           testing mobile applications
The explosion of the mobile market in Asia is              and devices
reflected in the QA challenges and priorities faced                                                FIGURE 10
by organizations in the area. A greater percentage
of Asian firms confirm they faced the common
                                                           ALL
mobile challenges as compared to all the companies         RESPONDENTS                ASIA
on average.




                                                                                             79%
Asian firms also place much more emphasis on
portability and compatibility across devices when
conducting mobile testing. Portability is identified
as a priority by 58% of businesses in this region,
compared to less than half (46%) on average.




                                                                 65%
Compatibility is cited by almost as many (55%),
compared to less than a third (31%) overall.




                                                                                                   58%
This focus might be driven by the far wider selection
of devices available to users in the region. In China,




                                                                       52%
for example, mobile customers can choose from
just about any handset available worldwide. In the
US and Europe, networks offer only the handsets
for which they have contractual arrangements
with manufacturers. As a result, the choice available
to customers is far more limited.




                                                                                                         34%
                                                                             29%


Performance versus functionality                                                      26%
                                                           18%




Elsewhere, the emphasis on application performance
is particularly acute in the UK and Ireland (75%),
against an average of 64%. This could be due to
its being a more mature market where end-users
demand more from their mobile apps. Consider the
landscape a decade ago, when having a browser on a
mobile device was touted as a new feature, whereas
today these same users want apps that are tailored
for specific needs. The opposite is the case in South
America and Eastern Europe, where only around half                NOT ENOUGH
                                                                  TIME TO TEST
of organizations focus on performance.

                                                                  DO NOT HAVE THE
Instead, South American firms are focused primarily               RIGHT TOOLS TO TEST
on functionality, and more than four-fifths identify
this as a priority, compared to just under half overall.          DO NOT HAVE THE DEVICES
Mobile security is also a heightened concern in                   READILY AVAILABLE
the region, cited by 30% against an 18% average.
Eastern European businesses are even more worried                 NO MOBILE TESTING
about security (36%), and are equally concerned                   EXPERTS AVAILABLE
with application certification (compared to just 14%
on average).
                                                           Base: 485 Respondents




                                              	              WORLD QUALITY REPORT 2012-13	                     27
The State of Quality 2012

Mobile Testing




             Sector perspectives

             A look at mobile testing by industry throws up some       Public bodies are also the least focused on
             surprising results. Firstly, it is Manufacturing firms,   performance, although this is still their greatest area
             rather than those from more consumer-facing               of priority, cited by more than half of organizations
             industries, that are most likely to conduct mobile        (53% compared to 64% average). The sector places
             testing (37% compared to 31% on average).                 a higher emphasis than average on security and user
                                                                       experience, in line with their public responsibilities.
             We might expect the TME sector to be most at ease
             with mobile technology. However, their QA demands         Despite its reputation for innovation, the FS
             are uniquely complex, comprising the need to test         industry faces some of the most acute mobile
             networks, equipment, and billing systems, among           testing challenges. Almost three-quarters (72%)
             others that are applicable only to TME firms. As a        of FS firms lack the right tools, compared to 65%
             result, just 30% of firms in the technology-intensive     on average, and 38% lack mobile testing expertise,
             TME space currently test mobile applications,             against 29% overall. Financial firms are the most
             equal to the all-sample mean. Some 62% lack the           acutely concerned about application performance
             necessary tools to test mobile applications. This is      with 72% citing this as a priority.
             only slightly better than average (65%), and almost
             one-third (32%) lack in-house expertise, compared         User-friendliness is an understandable priority for
             to just 29% overall. Perhaps this is due to the TME       the CPRD space. Ease of use and the user interface
             providers focusing their QA efforts on the mobile         are a focus for 50% of CPRD firms (compared to 36%
             infrastructure and leaving the testing of mobile          on average).
             devices to the handset manufacturers.
                                                                       Mobile is certainly having a significant impact on the
             Public Sector organizations (27%) are the slowest         QA function and it seems that QA has been slow to
             to adopt mobile testing. This may not be quite so         react to the expectations from within the business.
             surprising in a sector not traditionally viewed as        We would expect swift reassessment of testing
             a leader in technological innovation. But it does         priorities and increased investment over the coming
             present a major issue in an era when citizens             year to handle the rush of mobile applications either
             increasingly expect to interact while on the move         in-house or with specialist providers.
             with public service providers, just as they do with
             commercial brands.




             “It’s an area of our business that typifies how things are changing,
             in my opinion. The guys in marketing say ‘we need a mobile app’; sales
             or product execs agree and then send it across to development and
             testing to push it through in half the time we might actually need.
             It’s not going away either. More and more of our business is done
             online [in general] so it’s something we need to get hold of and
             understand quickly.”
             A retail business, United Kingdom




28	       WORLD QUALITY REPORT 2012-13
The State of Quality 2012

                                                                                                                         Mobile Testing


Percentage of respondents who test mobile
applications or devices, by sector                                                                                FIGURE 11




             27%
             PUBLIC SECTOR
                                                             37%
                                                             MANUFACTURING
                                                                                                         35%
                                                                                                        ENERGY AND
                                                                                                        UTILITIES




             35%
             HEALTH AND
                                                             34%
                                                             CONSUMER
                                                                                                         31%
                                                                                                        TRANSPORTATION
             LIFE SCIENCES                                   PRODUCTS, RETAIL,
                                                             AND DISTRIBUTION



             31%
             FINANCIAL SERVICES
                                                             30%
                                                             HIGH TECH
                                                                                                         30%
                                                                                                        TELECOMS, MEDIA,
                                                                                                        AND ENTERTAINMENT



Base: 1553 Respondents



greatest challenge when testing mobile
applications or devices, by sector                                                                                FIGURE 12


CONSUMER PRODUCTS,
RETAIL, AND DISTRIBUTION          TRANSPORTATION                   ENERGY AND UTILITIES           FINANCIAL SERVICES




63% 50% 27% 23% 27% 20%           59% 56% 41% 22% 7%   26%        68% 42% 32% 29% 29% 23%         72% 50% 36% 38% 21% 14%
                                                                                                  TELECOMS, MEDIA, AND
MANUFACTURING                     HIGH TECH                        HEALTH AND LIFE SCIENCES       ENTERTAINMENT




63% 43% 40% 20% 26% 31%           62% 35% 50% 12% 23% 12%          66% 64% 22% 26% 22% 17%        62% 62% 30% 32% 12% 16%

                                                                                                  PUBLIC SECTOR




      DO NOT HAVE THE RIGHT                   No mobile testing experts
      TOOLS TO TEST                           available

      DO NOT HAVE THE DEVICES                 Do not have in-house testing
      READILY AVAILABLE                       environment
      DO NOT HAVE THE RIGHT
      TESTING PROCESS/METHOD                  Not enough time to test                             64% 51% 40% 30% 13% 19%




Base: 485 Respondents
                                                                         	                    WORLD QUALITY REPORT 2012-13	         29
The State of Quality 2012

Cloud




Cloud: Gathering pace
                                         Cloud computing continues to generate a        progress revealed in last year’s report.
                                         significant amount of attention as almost      Our research shows that almost a quarter

  28%            of testing currently
                 occurs in a cloud
                 environment, and
                                         every market forecast indicates exponential
                                         growth in this area. Within this climate,
                                                                                        (22%) of software applications are now
                                                                                        hosted in the cloud. This is expected to rise
                                         cloud adoption in QA is also gathering         even further to a third (32%) by 2015, an
                 is set to rise to 39%   momentum, because the business case is         indication of the acceptance of cloud as
                 by 2015                 resoundingly clear. As more applications       part of the mainstream of IT infrastructure.
                                         are being hosted in the cloud, the necessity
                                         for testing in cloud environments is           Testing in the cloud is also expanding at a
                                         growing apace. And organizations are           correspondingly healthy rate. Some 28% of
                                         seizing the benefits that the cloud offers     testing now occurs in a cloud environment,
                                         by buying services on demand and getting       a proportion forecast to rise to 39% by 2015.
                                         access to physical resources more quickly      Only two years ago, some 31% of companies
                                         and cheaply to cut QA spend.                   declared they would not test via the cloud
                                                                                        over the next three years, and this has
                                         Cloud coverage on the rise                     now dwindled to just 4%, a clear indication
                                                                                        that testing in the cloud is becoming the
                                         The extent to which businesses and their       new norm.
                                         QA function are now embracing the cloud
                                         marks a step up from the evolutionary




                                         “The cloud is something that has become a significant
                                         priority for our organizational direction in the
                                         Information Technology Department. With regards
                                         to testing, it’s opening up a way of turning on and
                                         off a stream of new skills and abilities in a way that
                                         is both fast and cost-effective when we need them.
                                         We can reach out and get exactly what we need
                                         without delay.”
                                         A financial services business, The Netherlands




30	       WORLD QUALITY REPORT 2012-13
World Quality Report 2012-13
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World Quality Report 2012-13

  • 1. fourth EdItIon 2012-13 world QualiTy reporT
  • 2.
  • 3. CONTENTS 4 Introduction 6 Executive Summary 74 About the Study 10 40 54 The State of sector Country and Quality 2012 analysis Regional Analysis 12 Quality Budgets: Stepping up 42 Consumer Products, 56 Australia and New Zealand Retail, and Distribution: 18 Testing Centers of Excellence: Mobile and internet commerce 58 Brazil A growing priority drives sector transformation 60 China 24 Mobile Testing: 44 Energy & Utilities: Commitment Behind the curve to improve quality of testing 62 France through increased investment 30 Cloud: Gathering pace 64 Germany 46 Financial Services: 36 Quality Assurance Resources: Evolving QA – Riding the 66 The Netherlands A question of value transformation wave 68 The Nordic Region 48 High Tech: Increasing focus on data-driven customer 70 North America service delivery 72 United Kingdom 50 Public Sector: Renewed focus on efficiency gains linked to budget reductions 52 Telecoms, Media, and Entertainment: Maximizing assets, unleashing growth, and transforming to succeed WORLD QUALITY REPORT 2012-13 3
  • 4.  Introduction Introduction 4 WORLD QUALITY REPORT 2012-13
  • 5. Introduction Michel de Meijer Matthew Morgan Senior Vice President, Leader Global Service Line Vice President, Hybrid IT and Cloud Product Testing, Capgemini & Sogeti Marketing, Software, HP Welcome to the fourth edition of the World Quality Report, which, as in previous years, has been designed to provide the most comprehensive assessment of the current state of enterprise application quality and testing practices available from around the world. To enhance the quality and relevance of the number of new emerging developments tools, services, and products developed to data gathered, we increased the number of in the market and an increased pace improve the efficiency and effectiveness of interviews to more than 1,550 CFOs, CIOs, of change. For example, since last year, enterprise applications. IT directors, and quality assurance (QA) many readers will have seen corporate directors around the globe, all of which were announcements about a growing number We hope you find that the research, carried out by phone. We also broadened of large-scale enterprise-wide managed analysis, and commentary contained our geographical sample, focused more testing service contracts being awarded, in this year’s report both informs your intently on the ‘enterprise’ market, and and an increased uptake of Testing as a own testing and quality assurance included additional questions reflecting Service (TaaS) solutions. decisions and perhaps challenges some the significant changes in our technology of your current thinking. We also value landscape, such as the almost ubiquitous Similarly, many organizations are looking your comments and ideas, and invite uptake of mobile communications. to develop Testing Centers of Excellence you to contact either of us or any of the (TCOEs), which use a standardized testing contributors to this report regarding any Changes taking place in the IT market methodology, best practices, and tools, question you might have concerning testing increasingly require scalable, robust, and together with a flexible pool of professional and quality assurance. reliable applications and infrastructure. resources to ensure high levels of quality Further, the disruptive effects of and risk mitigation across all applications. Finally, we would like to thank all of the cloud computing adoption, increased individuals who participated in the research mobility, and device proliferation require Over the last four years, the World Quality and gave generously of their time. Without organizations to develop applications that Report, published by the Capgemini them, it would not have been possible to can seamlessly interface with an ever- Group and HP, has established itself as produce the World Quality Report 2012-13. broader range of distribution channels and the largest annual survey of application routes-to-market. Our research is evidence quality and testing practices, with a growing You can also reach us by sending an email that a focus on quality management is reputation as a valuable benchmark for to: worldqualityreport.s.uk@capgemini.com increasingly regarded as a strategic value. organizations around the world. The report or worldqualityreport.s.uk@sogeti.com is the result of close collaboration between While this year’s research confirms many Capgemini, Sogeti, and HP, both leaders in of the trends from previous editions of our respective fields of outsourced testing the World Quality Report, there are also a and Application Lifecycle Management WORLD QUALITY REPORT 2012-13 5
  • 6. Executive Summary Executive Summary This is the fourth year that Capgemini, Sogeti, and HP have produced the World Quality Report. Our aim remains to examine the current trends in enterprise application quality across different industries and geographies for the purposes of providing actionable insight for decision making. Our hope is that readers will learn from our report and apply their new understanding to improve the effectiveness of Quality Assurance (QA) and testing within their own organizations. 6 WORLD QUALITY REPORT 2012-13
  • 7. Executive Summary Our global survey was carried out against a challenging economic landscape for organizations of all sizes and sectors. Many countries continue to experience low, stagnant, or negative rates of economic growth, and many governments have applied harsh austerity measures aimed at reducing public expenditure. Some sectors, particularly public and financial services, Murat Aksu Charlie Li are under greater scrutiny to get IT right Vice-President, Global Alliance Executive for HP Vice-President, Global Service Line Testing the first time and ensure improved value Capgemini Capgemini for money. Social media and the speed by which information is exchanged are also changing the way consumers and providers effectively and QA teams need to stay As today’s mobile users – customers and of applications interact with one another. alert to the new disruptive technologies employees – expect interaction at their Consumers of applications enjoy an and ensure their skill levels are attuned to fingertips, anytime, anywhere, making a enhanced scrutiny over service providers, both market and internal expectations. We business mobile and “always on” should be whereas the providers are looking for explore these findings in more detail below. higher up the corporate and IT agenda. ways to respond to the resulting pressure, while also keeping an eye on a potential Has QA been caught off guard New operating models such as market uptick. by mobility? cloud-based models and Testing Centers of Excellence have We have focused our research on the As mobile adoption has become almost come of age impact of this complex environment on ubiquitous in developed markets, the testing and QA, a discipline that is itself business imperative for mobile business Cloud-based models for testing have had a also undergoing a series of technological is clear. But our study indicates that speed relatively slow adoption rate, but evidence and cultural changes. of adoption and proliferation of handheld from our study of sustained wider-scale devices, coupled with use of social media, adoption and falling barriers indicates that Rapidly evolving IT landscape seem to have caught enterprise testing organizations are on the verge of much necessitates innovation in the by surprise. Organizations may not be giving more extensive use. Testing in a cloud QA discipline mobile the priority it warrants. Only 31% environment, for example, is growing at a of respondents across the world currently healthy rate. Some 28% of our respondents Quality Assurance is undergoing a quiet test mobile applications – a figure that does currently use this infrastructure model, a but steady evolution from in-house not deviate much from region to region, and proportion forecast to rise to 39% by 2015. testing generalists to a structured those surveyed readily admit to being ill Moreover, only 4% say that they will not and efficient discipline, with a greater equipped for mobile testing. This suggests use the cloud in some way over the next influence within the overall application that QA has fallen behind the mainstream three years, down from 31% only two years development lifecycle. We observe mobile curve. ago, a clear indication that testing in the from our survey the emergence of a cloud is set to become a new norm, as multifaceted discipline with an increasing Reasons given are multiple: many report issues surrounding cloud, such as security, range of operating models at its disposal, that they don’t have the ability to test or are addressed. that enables a streamlined and cost- effectively certify mobile applications effective output that is also aligned with because of the lack of appropriate tools, Equally significant is the adoption of other business needs. processes, or expertise, and limited access cloud-based services. Software as a to the necessary devices. Moreover, the Service (SaaS) continues to grow; almost The level of QA and testing investment focus is firmly on efficiency of performance, a third (31%) of firms’ testing software is has proved to be resilient in adverse cited by 64% of firms, rather than currently provided on a SaaS basis – up economic environments in most markets, functionality, usability, or security. Overall, from 25% last year, and by 2015 we predict and has stretched to accommodate an this argues for an underestimation of the that almost half of firms will use the ever-increasing workload. But now testing infrastructure challenges posed by the on-demand model. resources need to prove themselves more mobile era, or an inability to address them. WORLD QUALITY REPORT 2012-13 7
  • 8. Executive Summary Testing as a Service (TaaS) – which can are changing to support the core areas of exist, there is a greater harmonization, be a combination of cloud-based testing the business that will require an optimized with fewer major differences evidenced environment and tools, and on-demand test platform for efficient delivery of testing, across the globe, at least within the execution – is a cost-effective operating which we regard as a positive step. enterprise markets. One example is model for ad hoc quality projects and also that the proportion of an organization’s for longer-term testing provisioning that For the first time, the World Quality Report software development lifecycle budget demonstrates similar rates of adoption. We has established a worldwide benchmark that is invested in testing, averaged across found that 78% of respondents are planning for testing hourly rates, internally the regions, is 18%, with remarkably few to move to TaaS in the next two years, rising and externally. Firms are paying a global regional variations. to 89% by 2015. This rapid take-up of TaaS average hourly rate of around $55 per hour is fueled by cost-reduction drivers and for in-house testers, compared to $53 Our perspective is that testing is becoming its flexibility as a complementary model for external support – a differential of $2 less of a regionally facing discipline and to more comprehensive outsourcing or per hour. Obviously, rates vary greatly from that, led by globally active companies, the in-house Testing Centers of Excellence region to region and can be affected by the gap between emerging markets and more (TCOEs). So while some still see the security scarcity of available skills in local markets. traditionally mature markets is narrowing. of the cloud as a continuing threat, their Does this represent the price of quality? This is no doubt a reflection of the rapid numbers are dwindling as the advantages Only an individual business can make that investment in skilled resources and more clearly outweigh the drawbacks. decision, when evaluated against other tools, led by India, that has taken place in prime resources. offshore and nearshore countries – China, For TCOEs that have been underutilized South East Asia, South America, and, in the past, their time too has arrived. Confidence in QA resources more recently, Eastern Europe, Central Undoubtedly an efficient approach to is a concern America, and parts of Africa. All point industrializing testing activity, TCOEs to testing emerging as a more uniform act as a virtual command center, using a While budgets might be in reasonable global discipline. standardized approach and a flexible pool shape, confidence in testing resources is of available resources. Our data reveals not resounding. A majority of organizations World Quality Report that, this year, 60% of respondents plan characterize their internal teams as recommendations on – or are – developing a TCOE, up from “average” at best, in their knowledge of 45% last year. In our experience, we see core testing processes and methodologies, For providers and users of QA and testing, we the concept is now sufficiently advanced and not necessarily up to speed with the offer these suggestions on how to apply the and its benefits more clearly understood: latest testing tools and technologies. Their findings of this year’s World Quality Report. a TCOE enables organizations to meet the assessment of external testers is slightly challenges of the business – speed-to- better, with a third of organizations scoring QA needs to be a formalized step market and doing “more for less” – head on. their external testers’ knowledge and in the application lifecycle abilities as “above average”. But less than While QA’s status within the IT organization Can we put a price on quality? 5% of firms are fully confident that their has improved compared to a decade ago, testers (internal or external) are “best in we still see instances of the testing function Technological innovations and initiatives are class”. Despite initiatives and investment, being considered as an afterthought increasing the workload for ever-stretched especially over the last decade or so, there or viewed as a roadblock preventing QA teams, but the corresponding QA and are clearly lessons to be learned in terms of an application from being deployed testing budgets appear to be weathering the either real or perceived quality of output for to production. IT can only be as agile or economic storms. In 2011, these budgets both providers and users of QA. efficient as its weakest component. were not supporting the challenges faced in the marketplace, but this year’s survey Simply put, as the competitive landscape As IT continues to reinvent itself with new finds testing budgets growing at a stronger forces organizations to update and optimize processes, paradigms, and platforms, these rate than last year, with 42% reporting that their testing resources and drive down innovations rarely include aspects of QA. budgets had risen over the past 12 months. costs and time-to-market, the overall The fact that testing is not being brought While 18% forecast a fall when looking quality of testing resources needs to along the journey of reinvention often results ahead to 2015, some 53% optimistically keep pace or change, to satisfy or exceed in QA being the bottleneck. Organizations expect budgets to rise, indicating a new the perceived and increasingly complex need to understand the critical role of QA in degree of confidence that the business is requirements of organizations in the future. the application lifecycle and treat it with the more committed to investing in QA. same respect as its peers. The emergence of a more global Moreover, the focus appears to have and uniform industry Mobility should become fully shifted from “business as usual” tasks integrated into testing priorities to investment in transformational In our previous surveys, we have focused We were surprised by the relatively low work, to drive enhancements, and attention on the differences between the level of proactive structured testing 59% of the budget is now spent on major countries or regions surveyed. This in this increasingly essential area of customer-facing applications. So priorities year we notice that while variances still business connectivity. We believe that 8 WORLD QUALITY REPORT 2012-13
  • 9. Executive Summary Re-evaluate the diversity of skills required The perceived quality of testing resources has a bearing on value for money, and the unexceptional assessment of ability needs examination. Over time, we expect that businesses will be even more exacting in their expectations of any and all testing resources when it comes to complex business-critical applications. All providers, in-house, contract, and external, should take notice. QA has made great strides in becoming a professional discipline with a distinct career path and specific skills. But this is a moving target; testing training at the individual and team level needs to keep pace with the fast- changing landscape, and should be properly funded, rather than being sacrificed under the pressure of deadlines. mobile testing needs to be a fully integrated and corporate culture, appetite for risk, and element of the QA discipline, so that the need for control versus flexibility all play a Budgets are currently at a strong level, a mobile strategy of the enterprise takes part in determining whether a new operating clear recognition of the value of the testing testing into account right from the start. model should be adopted and which one. function to the organization, yet this is The strategy should consider the objectives in contrast to the perceived value of the of the business owner, how the mobile On the journey from in-house testing actual resources. This gap can certainly app is delivered, and the target user generalists and developers to a be bridged by clearly targeting those skill for the app whether that be customers, professionalized discipline wanting to areas that are essential to the business. suppliers, or employees. Organizations adopt “Shift Left” principles that embed need to accept the paradigm shift brought QA earlier in the traditional software Conclusion about by mobility and embrace the new development lifecycle, organizations should notion of quality for mobile apps, which critically appraise their current set-up and Our findings in this report indicate that is a departure from traditional standards review how testing in a cloud environment, QA continues to make steady progress applied to desktop applications. cloud-based TaaS, and TCOEs can provide on repositioning itself further up the those critical incremental efficiency and business value chain on the journey of No doubt, standardization of devices will quality improvements. reinvention, emerging from the shadows of ease the complexity over time, but in the development teams to a value-for-money short term, proliferation of smartphone Pay closer attention to demonstrating and mature discipline. Looking ahead, we and mobile devices, the roll-out of 4G, QA’s business value for the money anticipate further strides in the adoption and use of social media will only continue Value for money is, of course, subjective, of “Shift Left” initiatives and greater use of to exacerbate the situation. As will the but what does constitute a good return new models such as crowd sourcing which need to focus on the user experience on your QA investment? One measure is leverages knowledge and manpower from and functionality testing as well investment in QA/testing as a proportion an undefined pool of resources, to improve as performance. If organizations are to of the total IT budget, averaging at 18% value-for-money ratios and timelines. But turn the mobile opportunity into a business across the world. Below 18%, organizations greater improvement will not come about advantage, some will need to “skill up” or should examine if they are investing enough without significant investment – not only “skill out”. to achieve or sustain the quality required. financially, in terms of budgets and skills, Those spending more should review their but also culturally. Evaluate the breadth of cost-effective operational efficiency. operating models to see if it is a good fit But organizations will need to exert firm In the quest for greater testing maturity But more precisely, companies need to but flexible control to work across a wider balanced against return on investment, establish specific measures to evaluate range of delivery models and technologies. organizations have an increasing array of the return on their overall investment, Budgets will need to work harder to effect operating models from which to choose and testing departments and service the changes required to respond to a range to achieve their goals. Companies should providers need to act “smarter” in their use of demands from time-to-market, cost first define the business goals they wish of tools, models, and communication to efficiency, and improved quality. And QA will to achieve and then evaluate the myriad stakeholders to demonstrate the business need to keep up with market expectations, of models against these objectives. Each value they provide in order to justify the remaining focused on providing real, model has its advantages and shortcomings, proportional spend on QA. measurable business value. WORLD QUALITY REPORT 2012-13 9
  • 10. The State of Quality 2012 12 Quality Budgets: Stepping up 18 Testing Centers of Excellence: A growing priority 24 Mobile Testing: Behind the curve 30 Cloud: Gathering pace 36 Quality Assurance Resources: A question of value 10 WORLD QUALITY REPORT 2012-13
  • 11. The State of Quality 2012 WORLD QUALITY REPORT 2012-13 11
  • 12. The State of Quality 2012 Quality Budgets Quality Budgets: Stepping up “Investment is going to be Organizations are trying to balance market uncertainty with the need to focused on those elements position for eventual growth, as well as tackling the challenges of social media and mobile technologies. At the operational level, a complex web of factors is that support our wider forcing organizations to update and optimize their testing resources and internal business objectives, as processes to drive reduced time-to-market and lower costs, as well as improve there is a need for [ testing] quality using new beneficial delivery models, such as cloud and TCOEs. and the business side to be As a result, the QA function and QA budgets, in particular, are under the spotlight, much closer. Decisions need because to achieve these stretch business targets, organizations need to leverage to be made more quickly and their QA capabilities more effectively. This requires a step-up in investment over the product development time short and medium term, even in times of economic uncertainty. is shrinking – we need the Indeed, this year’s survey finds testing budgets are expanding at a healthier rate tools and skills to be able than the incremental upturn seen in 2011-12, when growth was failing to keep pace to answer that need.” with an increasing workload, due to cost-cutting measures. This positive step points to a desire among businesses to invest for the future and meet internal and external demands quickly and effectively. A telecommunications business, The Netherlands An upward curve In general, the survey provides good news regarding QA budgets, given the economic backdrop. Close to half (42%) of QA budgets have increased over the last year, with only 11% reporting a decrease. The greatest proportion (44%) saw no movement either way, but in a time of uncertainty, maintaining the same level of investment in the quality function is, in itself, a testimony to the importance of QA to the organization. Overall, this is perhaps a more positive situation than might have been predicted. Moreover, this upward curve is expected to continue over the coming three years, indicating a degree of optimism. A healthy majority (53%) expect their budgets to rise between now and 2015, while just a fifth (18%) forecast a fall. This seems to be a universal trend with little variation by region or sector. 12 WORLD QUALITY REPORT 2012-13
  • 13. The State of Quality 2012 Quality Budgets CHANGE IN TESTING BUDGETS FROM LAST YEAR, AS COMPARED TO NOW AND IN 2015 FIGURE 1 3% 8% INCREASED SIGNIFICANTLY 8% INCREASED SLIGHTLY 45% 10% 4% 3% 6% STAYED THE SAME 7% 36% DECREASED SLIGHTLY NOW 2015 DECREASED SIGNIFICANTLY NO BUDGET TO TEST 44% 26% Base: 1553 Respondents The majority of organizations expect testing budgets to rise between now and 2015 WORLD QUALITY REPORT 2012-13 13
  • 14. The State of Quality 2012 Quality Budgets Increasing pressure to 21% collect data manually and use Excel to a commercial competitive edge, demonstrate results as a presentation layer. However, while or because it needs to meet highly Excel is universally available and a low-cost stringent governmental regulations Budgets may be on the upward trend, solution, it does not support the richness in or safety requirements, e.g. public but there is no room for complacency. An functionality that a professional reporting transportation systems. increase in investment will intensify the and QA management product can provide. focus on QA productivity, a function that is In times of greater business scrutiny, QA Increased focus on viewed primarily as a necessary cost base. organizations’ best interests will be served external activities by providing constantly updated business Even as testing spend rises, companies KPIs that track return on investment. The areas in which testing investment still need to maintain downward pressure is being focused reflect the competitive on costs, as the move to consolidation The magic number for pressures organizations feel in an in TCOEs and on-demand testing via the quality budgets unpredictable climate. A robust two-fifths cloud both illustrate. Any investment (41%) of testing spend is being dedicated needs to achieve a return, which means Testing budgets tend to average out at to transformational work – testing new that continued or intensified scrutiny by around 18% of total spend on organizations’ applications, as opposed to maintenance the business units who pay for QA services software development lifecycle, and this of existing software. This is a positive is likely, in order to ensure that new figure seems to extend across all global indication that, even amid continued global testing resources are optimally deployed regions and industry sectors surveyed. economic turbulence, firms are continuing and managed. On balance, this would seem to be the to invest in developing new products benchmark proportion of the software and services. One way to ensure budgets are being development budget that organizations spent productively is to effectively need to commit to testing. Similarly, the greater proportion of measure the added value of testing testing budgets (59%) are being spent on and clearly communicate this to the Spending much below this level runs the customer-facing applications rather than business stakeholders. The good news risk of developing applications that are on internal organizational applications is that only 15% of organizations do not inadequate from a quality perspective, (41%), a clear focus on external applications have a process to consistently collect and or applications that are outdated before that have a direct impact on sales and present their quality KPIs to the business. their release when the QA process takes revenue growth. Firms are also boosting The vast majority of organizations are too long to bring a product to market their investment in TCOEs in order collecting this data using QA management ahead of the competition. Spend too to compress the time-to-market for or business intelligence products in far above this level, and organizations new products. Companies, no matter what the market, or using common office may need to question the efficiency of sector or region, are investing in innovation applications such as Microsoft Excel. In their QA operations, or ask whether the in order to maintain and capture market fact, 56% indicate that they automatically additional spend is justified because the share and ultimately drive revenue. gather and share metrics using Excel, and superior application quality contributes SPEND ON EMPLOYEE- VERSUS CUSTOMER-FACING APPLICATIONS, AND TRANSFORMATIONAL VERSUS MAINTENANCE WORK FIGURE 2 EMPLOYEE FACING NEW TRANSFORMATIONAL WORK 41% 41% VS VS CUSTOMER FACING MAINTENANCE WORK 59% 59% Base: 1,221 respondents 14 WORLD QUALITY REPORT 2012-13
  • 15. The State of Quality 2012 Quality Budgets “The problem is increasing pressure to get things done yesterday. We have this conflict between testing adequately to A manufacturing our satisfaction and the business, Czech Republic testing time expected by those on the [business] side. Investment has increased but then expectation in speed of delivery has also increased. It’s not easy, as the organization needs to be able to jump into a much faster testing mode while maintaining quality standards.” WORLD QUALITY REPORT 2012-13 15
  • 16. The State of Quality 2012 Quality Budgets “My investment going forward will [focus on] bringing my internal teams up to standard, increasing the level of automation used, and developing greater efficiencies throughout. Although our testing budget is not separate from the wider IT budget, the level of monitoring and performance measuring has increased – we need to justify our costs.” An automotive business, Brazil  Investment priorities: As a result, organizations are seeing an Looking ahead to 2015, however, priorities current and future imperative to upgrade existing suites are set to shift from upgrading existing of testing tools. More than half (55%) of tools to buying external resource support. QA investment priorities are largely shaped respondents describe the upgrade process A smaller proportion (44%) of firms still by the new market landscape where as the budgetary line item receiving the expect existing tools to be their number one organizations must achieve more with fewer greatest increase in spend, and in our investment focus three years from now, resources, find ways to reduce cost, and opinion this is driven by a desire to move to but it is secondary to purchasing external deal with increased competition from both newer application lifecycle platforms and resources to supplement their internal QA bricks-and-mortar and online channels. software-on-demand type models. team (46%). AREAS OF GREATEST INCREASE IN SPEND: NOW AND IN 2015 FIGURE 3 MORE INVESTMENT IN 55% NOW EXISTING TESTING TOOLS 44% 2015 INTERNAL PROFESSIONAL 46% NOW TESTING RESOURCES 44% 2015 EXTERNAL OUTSOURCED 43% NOW RESOURCES 46% 2015 TEST ENVIRONMENTS/ 39% NOW INFRASTRUCTURE 39% 2015 NEW TESTING TOOLS 19% NOW 22% 2015 QA BUDGET IS NOT 12% NOW INCREASING 13% 2015 Base: 1553 Respondents 16 WORLD QUALITY REPORT 2012-13
  • 17. The State of Quality 2012 Quality Budgets New product development will generate the when compared to other regions and to the world are radically reducing spend to need for new testing skills, tools, and devices, global average (19%). The Nordics and North cope with the fallout from the worldwide prompting organizations to seek support America are at the other end of the scale, with economic crisis. Almost half (48%) of public from external partners. Investment in new just 15% of firms giving top priority to buying organizations’ testing budgets increased testing tools will also rise, as new products new tools, although both regions indicate a from the previous year, the highest and services are introduced to the market. focus on upgrading existing tool sets, which proportion of all sectors studied, with 56% Some 22% see this as the top spend priority might suggest that they are looking to better also predicting an increase between now for 2015, up from 19% at present. leverage their shelfware and make their and 2015. existing investments go further. Southern Budgets relatively consistent European firms are more heavily focused Our observation is that public bodies are across regions on upgrading existing tools (63% compared investing in consolidating their testing to 55% on average), perhaps suggesting operations to drive cost efficiencies in The greatest degree of consensus between that they are maturing from a more manual- the face of austerity. With a lingering global regions in this year’s report is around intensive process to incorporate automation. legacy of failed major IT projects, QA has QA budgets. Budget levels hover consistently to be stepped up to derive more from around the all-sample mean of 18% of total Looking ahead, Southern Europe will be existing capabilities and improve testing. software development spend across all but increasing its investment in outsourced Investment in existing testing tools is seen one of the geographic areas surveyed. The testing, with a majority (57%) of firms in as one of the solutions to remedy the failed exception is South America, where testing this region viewing this as their main QA IT projects issue. Over half (58%) of Public takes up some 25% of the budget. investment priority for 2015, compared to Sector entities identify this as the greatest 46% overall. Just over half of respondents increase in spend. We believe that this is an indication of in the UK and Ireland, North America, targeted South American investment. As and Eastern Europe also expect external Manufacturing firms are the most Brazil, in particular, continues to boom suppliers to receive the lion’s share of their optimistic among the sectors, anticipating economically and expectations around testing spend three years from now, further an increase in testing budgets three years application needs are raised, so testing evidence that the global move towards from now: 58% expect spend to grow investment is being enhanced. outsourcing will continue to grow. between now and 2015, against a mean of 53%. Although our experience has shown The pattern is similarly consistent for budget Public Sector leads the way that manufacturing firms tend to spend less increases, with the exception of Asia. Asian for increased QA budget on IT overall compared to other sectors, it firms appear to benefit from the most is an increase nonetheless. Some 30% of aggressive budget expansion compared to The pattern of uniformity around testing manufacturers predict that new testing other regions, as was the case in 2011. Half budgets seen between the regions is tools will be the greatest spend in 2015, of Asian respondents saw an increase in repeated across the industries surveyed, compared to 22% on average. CPRD firms budget from last year, compared to the global with QA budgets in most sectors fairly are similarly optimistic in terms of budget average of 42%. More still (60%) expect an evenly balanced around the average 18% outlook in 2015, with 57% anticipating an increase over the next three years, against an of total software development spend. The increase, and the sector places the highest average of 53%. greatest disparities are in the Consumer priority on innovation, committing 45% of Products, Retail, and Distribution (CPRD) spend to new transformational work (all- The balance of spend between new and space (22%), reflecting a higher focus on the sample average 41%). maintenance work also presents a fairly quality of end-user consumer applications, uniform picture. Here again, South America and Financial Services (FS) at 20%, a Energy and Utilities (E&U) is an intriguing is the outlier, where firms are spending traditionally heavy investor in QA. exception in terms of current investment almost half (48%) of testing budget on priorities, spending notably more on both transformational work (average 41%). The Public Sector, surprisingly, is existing (65%) and new (23%) tools, and experiencing unexpected budget uplifts transportation firms are the most keenly The same goes for the split between spend on at a time when governments around the focused on outsourcing. More than half customer- and employee-facing applications. (52%) see this as the fastest rising area of South America again goes against the global spend, compared to a mean of 43%. trend, being the least externally focused 48% region, spending only 52% on customer In summary, against a gloomy backdrop of of public applications (compared to 59% on average). depressed economic activity and relative organizations’ financial instability affecting most regions testing budgets Investment priorities increased last surveyed, QA budgets have held their vary by region year - the highest place in the IT overall spend. We believe this is a somewhat late recognition of the proportion of all When it comes to investment priorities, inherent value of testing and QA in ensuring sectors studied there are greater variations between robust business-critical applications as the regions. Eastern Europe currently has an enabler of commercial growth and invested far more in new testing tools (33%) public reputation. WORLD QUALITY REPORT 2012-13 17
  • 18. The State of Quality 2012 Testing Centers of Excellence Testing Centers of Excellence: A growing priority Consolidation and standardization are continuing Testing automation, another aspect of a TCOE, is themes for all organizations around the world and also scarce, with just 32% of test cases supported the testing function within these companies is not by automation. These figures indicate that companies immune to these trends. Aided by the emergence continue to perform QA as siloed projects with of new delivery models, technologies, and best minimal opportunity for standardization and sharing practices, organizations are looking to streamline of best practices across the enterprise. Of note, the the way in which their QA function is structured greater proportion of automated testing is conducted and run. TCOEs are undoubtedly an efficient approach offshore, a testament to the growing confidence in to industrializing testing activity. They act as a moving this type of testing beyond national borders, virtual command center that uses a standardized with only 40% being performed onshore. testing methodology, best practices, automation, metrics, and tools, while managing a flexible pool Flexible resource pools that can ramp up and down of available resources, both internal and external, with the changing needs of the company is another to ensure high levels of quality across applications attribute of a TCOE. Our research shows that the before deployment and during production. TCOEs majority of organizations (51%) still run testing as also provide visibility into the level of quality for any an in-house function, and only 13% have moved to a software system or project, helping IT management service fully managed by an external provider. With make deployment decisions based on business risk. the exception of North America, QA organizations have yet to truly embrace the cost benefits Growing from a low base of offshoring. The majority of testing resources (52%) are still based on home territory. We found that only 6% of companies around the world have developed QA into a fully functional TCOE. Reasons for this global discrepancy vary from region This number is a significant increase, in terms of to region. In South America, government-imposed percentage, from last year’s findings (4%), but the customs taxes and new rules governing the use single digit number still reflects a long road ahead for of offshore services discourage the use of this companies to universally adopt the TCOE model. flexible pool of resources. In Europe, particularly in continental Europe, the lack of available offshore One of the key attributes of a TCOE is a centralized resources skilled in the native language hinders the pool of resources that can be leveraged across adoption of an offshore model, although we are now multiple projects in an organization. We found that seeing the UK and Nordics embrace this model at close to 70% of organizations still rely on elements a faster pace. In other areas of the world, the labor of decentralized testing, while more than a quarter arbitrage does not yield adequate amounts of return (27%) of them describe their testing function as on investment to warrant an offshoring strategy. “highly decentralized”. 18 WORLD QUALITY REPORT 2012-13
  • 19. The State of Quality 2012 Testing Centers of Excellence “[A TCOE] is something I’m building here; it represents a significant change in our approach but one that I personally believe to A manufacturing be vital to our business business, United Kingdom since I’ve come from an organization with an operating testing center. We know that it can reduce costs and overall time of testing practices, and given the competitive nature of the market we operate in, it’s critical to get speed and costs down whilst getting quality up. We believe a TCOE can do this.” WORLD QUALITY REPORT 2012-13 19
  • 20. The State of Quality 2012 Testing Centers of Excellence PLANS FOR A TESTING CENTER OF EXCELLENCE FIGURE 4 NO PLANS IN PLACE 6% PLAN TO DEVELOP INTERNALLY MANAGED TCOE WITHIN THE NEXT 2 YEARS 15% PLAN TO USE A THIRD-PARTY 34% COMPANY WITH A TCOE CAPABILITY IN-HOUSE TCOE STARTED WITHIN LAST 2 YEARS, BUT NOT YET FULLY OPERATIONAL 21% IN-HOUSE TCOE IS FULLY OPERATIONAL 24% Base: 924 Respondents An appetite for change The percentage of organizations reporting mature economies. Add to this the 17% that they have no plans to set up a TCOE aiming to enhance the agility of their QA However, we are witnessing a growing has fallen significantly from last year (45% operations, and it is clear that speed is a interest in centralizing QA operations. to 34%), and we predict that this will fall key driver of growing TCOE adoption. Survey respondents indicated a significant further over the coming few years as the trend towards new investment in TCOEs, TCOE model gains recognition for delivering In an unpredictable global economy, and guided by the imperatives to reduce time- performance improvement. This trend begs with market and business expectations to-market and costs, increase quality, the question – what is driving the surge in focused on producing better products and gain better control of the whole interest in industrializing testing activity? faster, time-to-market has become lifecycle process. essential in gaining or maintaining Less cost, more speed competitive edge and maximizing profits. Whilst only 6% of organizations currently As a result, development cycles are have a fully fledged operational center, Firms are centralizing their QA being squeezed, and testing teams have this presents a 50% increase from 2011 infrastructure in order to reduce time-to- to do more with less. A TCOE offers the (4%) – a small but significant step. On a market, bring down the cost of testing, and opportunity to meet these challenges positive note, almost two-thirds (60%) manage testing resources more effectively. head on. of firms are currently in the process of Compressing time-to-market is the primary building or planning a TCOE, while a third of reason for TCOE implementation, cited Reducing the cost of testing activity is these companies (21%) plan to leverage an by 36% of respondents, and especially next on the priority list, identified by just outsourced partner. those in what might be called the more over a quarter (27%) of organizations, 20 WORLD QUALITY REPORT 2012-13
  • 21. The State of Quality 2012 Testing Centers of Excellence EXPECTED BENEFITS FROM IMPLEMENTING A TESTING CENTER OF EXCELLENCE FIGURE 5 REDUCED TIME-TO-MARKET REDUCED COST BETTER RESOURCE MANAGEMENT 36% 27% 25% (HW/SW AND PEOPLE) BETTER QUALITY STANDARDIZED TRACKING OF 22% 19% 17% PROJECTS THROUGH METRICS IMPROVED QA AGILITY TO SUPPORT BUSINESS OBJECTIVES Base: 1221 Respondents closely followed by the need to manage hardware, “For us, the move towards a TCOE is part of the software, and human resources more efficiently and wider union between the business and IT side of productively (25%). the organization. We now have a much stronger It is interesting to observe that cost – at least for link between the two, and while that means economies such as North America – is not the we feel more able to understand and answer overriding priority. Most organizations have been demands, it does increase pressure on testing focused on cost cutting for many years, and costs have been pared down to a minimum, with strategies to be more efficient as a whole – decentralized such as outsourcing delivering benefits. It should testing teams just couldn’t provide that not be a surprise, therefore, that companies in these efficiency and it meant that walls existed regions are now seeking advantages beyond the purely financial. between the teams, whereas shared experience and best practice are far easier within a These objectives for moving to a TCOE model prompt TCOE framework.” us to ask: why has efficiency in meeting time-to- market deadlines risen to the top of firms’ agendas? What is different in today’s market environment A financial services business, Finland that has rendered the decentralized approach less desirable for the QA function in some instances? WORLD QUALITY REPORT 2012-13 21
  • 22. The State of Quality 2012 Testing Centers of Excellence Based on the survey responses, together used by over a third of testers (37%), So as markets mature, cost becomes less with the experiences of our clients, we analysts (34%), and developers (29%). And of a driver, and the focus moves towards believe there are three key factors at play: encouragingly, three-quarters (75%) of reducing time-to-market. the market environment, rising technology Agile testing is already being performed expectations, and diversity offshore, a situation that seemed unlikely a Sectors of delivery models. few years ago. Public organizations seem to be leading 1. The market environment Offshore adoption: a key the way in TCOE adoption, because, along Continuing market unpredictability means determinant for TCOE with Telecoms, Media, and Entertainment that organizations can ill afford to take implementation (TME), they can claim the lowest proportion the emphasis away from cost reduction. of organizations with no plans to implement Many remain firmly in cost-saving mode Centralizing and professionalizing the QA a TCOE (30%). They have also experienced where QA is concerned: some still aim to function undoubtedly presents a valuable the steepest drop in this proportion – down shave as much as 30-40% off their current opportunity to save costs in a tough markedly from 59% last year. testing budgets. economic climate. However, motives driving consolidation are, in part, a function of how This is likely being driven by the cost This report also notes that QA budgets far different regions have already leveraged reduction imperative that is behind many are increasing but that more is being the cost benefits of offshoring. organizations’ TCOE plans. With spending demanded of teams and more complex austerity being implemented by many developments are requested. So while As a rule, markets with greater levels of governments, public bodies are being asked budgets are increasing, there is still a need offshoring – primarily North America and to do more with less, while maintaining to control costs. the UK – are less focused on cost reduction. service levels and quality. As an efficiency Offshoring has been considered, executed, driver, an onshore TCOE is a compelling In parallel, there is considerable pressure and reviewed, and there is little remaining model, particularly as offshoring is a to develop applications and bring them to scope to further squeeze labor arbitrage. political anathema to many countries. market as rapidly as possible. At the same Therefore, other models are being exploited, time, firms also need to focus on innovation such as TCOE, for achieving better quality, For other sectors, the imperative to prepare for an eventual upturn in the being quicker to market, and more is responding faster to consumer global economy. effectively using resources. Cost is not an expectations, changing market demands, easy win for the more mature markets – and time-to-market. Two-thirds (66%) of 2. Rising technology expectations they have to look at other key benefits to CPRD respondents now operate a testing Intensifying this pressure on application drive more efficient and focused QA. center, or plan to – significantly up from development is an increasingly 41% last year. Streamlining of supply chains competitive landscape, fuelled by Conversely, other regions with lower levels and application testing would appear to growing customer demands. Customers of offshoring remain more keenly focused be complementary. And this upturn is also – both internal and external – expect to on cost reduction. This is understandable, true of the FS industry, where adoption is up access services and purchase products given that many are in the early stages of from 58% to 69% . whenever they want, on whatever device offshoring and thus have more resource they choose. To meet this demand for 24/7 costs to reduce. This difference is reflected Finally the High Tech sector, which includes availability, there is mounting pressure to in our survey results. aerospace and defense companies, deliver applications as quickly, efficiently, appears to be closing down internal centers and cheaply as possible – and this is North America and the UK are the only two in favor of an outsourced model, as time-to- particularly evident in the mobile space regions where the majority of testers are market is a major issue in this sector. The where expectations are well advanced and located either offshore or nearshore (55% sector had a remarkably high proportion are most likely going to increase over time. and 50% respectively). And they are the two of in-house facilities up and running last least cost-focused markets: only 15% and year (17% compared to an overall average 3. Diversity of delivery models 16% of companies cite cost reduction as a of just 4%), while only 8% planned to In response, QA departments are reason for establishing a TCOE. work with a third party. This year, the capitalizing on the efficiency gains tables have turned. Just 6% now have offered by cloud technology, increasingly In South America, by contrast, offshoring their own TCOE, while 17% plan to use an outsourcing testing to cloud environments, has been far less exploited, and (it should outsourced partner. and buying resources on demand, to be noted) in Brazil is actively discouraged reduce cost and time to bring applications by government policy. Only 38% of testers This year’s data indicates that TCOEs are to market. in the region are offshored, compared to gaining traction, with growing levels of 48% on average. Here, cost reduction is a adoption across the board. As a flexible A further step to speed up the development far greater priority for TCOE operations than model, it offers significant advantages process is the wider adoption of elsewhere: more than half of respondents and opportunities to fully leverage Agile methodology. This is currently being (54%) identify cost reduction as the primary existing resources. driver (compared to just 27% on average). 22 WORLD QUALITY REPORT 2012-13
  • 23. The State of Quality 2012 Testing Centers of Excellence Percentage of offshoring compared to cost reduction as A reason for TCOE FIGURE 6 NORTH AMERICA UK AND IRELAND NORDICS 55% 15% 50% 16% 50% 44% WESTERN EUROPE SOUTHERN EUROPE EASTERN EUROPE 49% 29% 49% 25% 43% 32% ASIA SOUTH AMERICA AUSTRALIA AND NEW ZEALAND 36% 29% 38% 54% 42% 20% GLOBAL AVERAGE Percentage of testers offshore or nearshore 48% 27% Percentage of respondents citing cost reduction as reason for TCOE Base: 1553 Respondents Organizations are turning to TCOEs to consolidate their QA operations in response to market pressures, technology demands, and emerging models of testing delivery WORLD QUALITY REPORT 2012-13 23
  • 24. The State of Quality 2012 Mobile Testing Mobile Testing: Behind the curve Mobile has certainly changed the game as the mobile era adds a further level of desktop application. Performance is far for enterprise IT. Organizations around complexity to users’ needs, demands, ahead of functionality (cited by 48%) the world now need to deliver continuous and expectations. on firms’ priority list for mobile testing. access, anytime and anywhere, to Security, a perennial concern where mobile thousands of employees and millions Underprepared and ill equipped is concerned, is a priority for less than of customers, over a bewildering array a fifth (18%) of organizations. This does of devices. Our research suggests that organizations not mean that companies are no longer may not be giving mobile the priority concerned with security, but rather that Due to cost pressures, firms are no longer it deserves. Only 31% of respondents the perspective on security has changed willing to pay for, and thus control, their currently test mobile applications, and with the bring-your-own-device culture employees’ mobile-access devices, leading those surveyed readily admit to being ill and method of disseminating apps. Unlike to a bring-your-own-device culture. The equipped for mobile testing. This suggests with traditional desktops, companies situation is further exacerbated because that QA has fallen behind the mobile curve. cannot control what apps are installed on organizations are unwilling or unable personal devices, so the concept of security to support the proliferation of personal A troubling two-thirds of organizations is shifting from a denial of access to the devices such as smartphones and tablets (65%) do not have the right tools to test protection of sensitive data and ability to being used at work by employees. However, mobile applications, and equally concerning wipe clean certain apps or data. as the prevalence of non-company is the 52% who do not have access to the approved devices becomes mainstream required devices. It would appear that Even lower on the radar is the certification and employees demand access to the organizations either do not have a good of applications, cited by just 14%, despite flexibility and productivity that mobile grasp of the infrastructure challenges high levels of inconsistency in the quality of offers, IT departments are now being posed by the mobile era or are unable to mobile apps on different operating systems. forced to embrace this as the new reality address these new demands. Meanwhile, and address the unique challenges of this a third of organizations lack the testing Specialist partners are paradigm shift. methodologies and processes (34%) and plugging the gap specialist expertise (29%) necessary to Mobile has also turned IT security effectively certify mobile applications. The number one criterion when selecting inside out. A firm’s entire infrastructure external partners to assist with mobile can no longer be tucked safely behind a Performance is the key testing is the capacity to test across several virtual private network and firewall. What’s to success networks, identified by almost two-thirds more, employees are prepared to download (62%) of organizations. This reflects the and try out apps on mobile devices with a Organizations that are conducting mobile need to ensure coverage, as businesses latitude they would not consider acceptable testing seem to be working towards a seek partners who can deliver testing in a on a desktop or laptop. different set of quality standards as variety of environments. compared to traditional testing. The In addition, the need for mobility has primary focus is on the application’s Interestingly, cost reduction is less of a reset expectations of what constitutes performance rather than its functionality. consideration (cited by only 25%), despite application quality. With traditional Efficiency of performance was identified as being high on the list of factors driving both software, users expect flawless a focus for mobile testing activity by almost cloud and TCOE adoption. This may be due functionality first and foremost, but mobile two-thirds (64%) of firms. to a number of factors: mobile applications users are seeking convenience. They expect are relatively cheap to produce, the focus robust performance and usability on the The usual priorities – such as functionality is on managing risk rather than cost, move, and are more inclined to tolerate the and security – are being pushed lower and firms’ need to address their lack of occasional glitch along the way, as long as down the scale as companies place more readiness and expertise where mobile QA the application performs well and is user- emphasis on the demands of end-users is concerned. friendly. QA teams may need to rethink on mobile platforms, which are different their testing strategies and priorities from the demands of a traditional 24 WORLD QUALITY REPORT 2012-13
  • 25. The State of Quality 2012 Mobile Testing CHALLENGES TO MOBILE TESTING FIGURE 7 DO NOT HAVE THE RIGHT TOOLS TO TEST 65% DO NOT HAVE THE DEVICES READILY AVAILABLE 52% DO NOT HAVE THE RIGHT TESTING PROCESS/METHOD NO MOBILE TESTING 34% EXPERTS AVAILABLE 29% DO NOT HAVE IN-HOUSE TESTING ENVIRONMENT 19% 18% NOT ENOUGH TIME TO TEST Base: 485 Respondents PRIORITIES WHEN TESTING MOBILE APPLICATIONS FIGURE 8 EFFICIENCY/PERFORMANCE (INCLUDING NETWORK-RELATED) FUNCTIONALITY 64% PORTABILITY 48% 46% USER INTERFACE/EASE OF USE 36% 31% COMPATIBILITY/ REGRESSION TESTING 18% SECURITY (PROTECTION OF SENSITIVE 14% DATA OVER THE PHONE OR AIR) CERTIFICATION OF APPLICATION Base: 485 Respondents WORLD QUALITY REPORT 2012-13 25
  • 26. The State of Quality 2012 Mobile Testing Regional variations Regions with traditionally high levels of mobile adoption, with the exception of Asia, We might expect the strongest emphasis have – unsurprisingly – the highest levels on QA in the mobile arena to be seen in of mobile testing. Over one-third of firms Asia in particular, as smartphone and in Australia and New Zealand, the Nordics, tablet penetration are accelerating at a and Southern and Western Europe currently blistering pace in China. But the distinction test mobile applications. between East and West economies is not clear-cut. Indeed, in Asia, the proportion Regions displaying lower levels of mobile of organizations conducting mobile testing testing include Eastern Europe and the UK sits at 30%, close to the all-sample average and Ireland, where only a fifth of businesses of 31%. carry out mobile testing, and just a quarter do so in North and South America. Percentage of respondents testing mobile applications, by region FIGURE 9 26% 39% 22% 38% 38% 21% 30% 24% 37% WESTERN EUROPE NORDICS UK AND IRELAND EASTERN EUROPE NORTH AMERICA ASIA SOUTHERN EUROPE SOUTH AMERICA AUSTRALIA AND NEW ZEALAND Base: 1553 Respondents 26 WORLD QUALITY REPORT 2012-13
  • 27. The State of Quality 2012 Mobile Testing Asian challenges Greatest challenge when testing mobile applications The explosion of the mobile market in Asia is and devices reflected in the QA challenges and priorities faced FIGURE 10 by organizations in the area. A greater percentage of Asian firms confirm they faced the common ALL mobile challenges as compared to all the companies RESPONDENTS ASIA on average. 79% Asian firms also place much more emphasis on portability and compatibility across devices when conducting mobile testing. Portability is identified as a priority by 58% of businesses in this region, compared to less than half (46%) on average. 65% Compatibility is cited by almost as many (55%), compared to less than a third (31%) overall. 58% This focus might be driven by the far wider selection of devices available to users in the region. In China, 52% for example, mobile customers can choose from just about any handset available worldwide. In the US and Europe, networks offer only the handsets for which they have contractual arrangements with manufacturers. As a result, the choice available to customers is far more limited. 34% 29% Performance versus functionality 26% 18% Elsewhere, the emphasis on application performance is particularly acute in the UK and Ireland (75%), against an average of 64%. This could be due to its being a more mature market where end-users demand more from their mobile apps. Consider the landscape a decade ago, when having a browser on a mobile device was touted as a new feature, whereas today these same users want apps that are tailored for specific needs. The opposite is the case in South America and Eastern Europe, where only around half NOT ENOUGH TIME TO TEST of organizations focus on performance. DO NOT HAVE THE Instead, South American firms are focused primarily RIGHT TOOLS TO TEST on functionality, and more than four-fifths identify this as a priority, compared to just under half overall. DO NOT HAVE THE DEVICES Mobile security is also a heightened concern in READILY AVAILABLE the region, cited by 30% against an 18% average. Eastern European businesses are even more worried NO MOBILE TESTING about security (36%), and are equally concerned EXPERTS AVAILABLE with application certification (compared to just 14% on average). Base: 485 Respondents WORLD QUALITY REPORT 2012-13 27
  • 28. The State of Quality 2012 Mobile Testing Sector perspectives A look at mobile testing by industry throws up some Public bodies are also the least focused on surprising results. Firstly, it is Manufacturing firms, performance, although this is still their greatest area rather than those from more consumer-facing of priority, cited by more than half of organizations industries, that are most likely to conduct mobile (53% compared to 64% average). The sector places testing (37% compared to 31% on average). a higher emphasis than average on security and user experience, in line with their public responsibilities. We might expect the TME sector to be most at ease with mobile technology. However, their QA demands Despite its reputation for innovation, the FS are uniquely complex, comprising the need to test industry faces some of the most acute mobile networks, equipment, and billing systems, among testing challenges. Almost three-quarters (72%) others that are applicable only to TME firms. As a of FS firms lack the right tools, compared to 65% result, just 30% of firms in the technology-intensive on average, and 38% lack mobile testing expertise, TME space currently test mobile applications, against 29% overall. Financial firms are the most equal to the all-sample mean. Some 62% lack the acutely concerned about application performance necessary tools to test mobile applications. This is with 72% citing this as a priority. only slightly better than average (65%), and almost one-third (32%) lack in-house expertise, compared User-friendliness is an understandable priority for to just 29% overall. Perhaps this is due to the TME the CPRD space. Ease of use and the user interface providers focusing their QA efforts on the mobile are a focus for 50% of CPRD firms (compared to 36% infrastructure and leaving the testing of mobile on average). devices to the handset manufacturers. Mobile is certainly having a significant impact on the Public Sector organizations (27%) are the slowest QA function and it seems that QA has been slow to to adopt mobile testing. This may not be quite so react to the expectations from within the business. surprising in a sector not traditionally viewed as We would expect swift reassessment of testing a leader in technological innovation. But it does priorities and increased investment over the coming present a major issue in an era when citizens year to handle the rush of mobile applications either increasingly expect to interact while on the move in-house or with specialist providers. with public service providers, just as they do with commercial brands. “It’s an area of our business that typifies how things are changing, in my opinion. The guys in marketing say ‘we need a mobile app’; sales or product execs agree and then send it across to development and testing to push it through in half the time we might actually need. It’s not going away either. More and more of our business is done online [in general] so it’s something we need to get hold of and understand quickly.” A retail business, United Kingdom 28 WORLD QUALITY REPORT 2012-13
  • 29. The State of Quality 2012 Mobile Testing Percentage of respondents who test mobile applications or devices, by sector FIGURE 11 27% PUBLIC SECTOR 37% MANUFACTURING 35% ENERGY AND UTILITIES 35% HEALTH AND 34% CONSUMER 31% TRANSPORTATION LIFE SCIENCES PRODUCTS, RETAIL, AND DISTRIBUTION 31% FINANCIAL SERVICES 30% HIGH TECH 30% TELECOMS, MEDIA, AND ENTERTAINMENT Base: 1553 Respondents greatest challenge when testing mobile applications or devices, by sector FIGURE 12 CONSUMER PRODUCTS, RETAIL, AND DISTRIBUTION TRANSPORTATION ENERGY AND UTILITIES FINANCIAL SERVICES 63% 50% 27% 23% 27% 20% 59% 56% 41% 22% 7% 26% 68% 42% 32% 29% 29% 23% 72% 50% 36% 38% 21% 14% TELECOMS, MEDIA, AND MANUFACTURING HIGH TECH HEALTH AND LIFE SCIENCES ENTERTAINMENT 63% 43% 40% 20% 26% 31% 62% 35% 50% 12% 23% 12% 66% 64% 22% 26% 22% 17% 62% 62% 30% 32% 12% 16% PUBLIC SECTOR DO NOT HAVE THE RIGHT No mobile testing experts TOOLS TO TEST available DO NOT HAVE THE DEVICES Do not have in-house testing READILY AVAILABLE environment DO NOT HAVE THE RIGHT TESTING PROCESS/METHOD Not enough time to test 64% 51% 40% 30% 13% 19% Base: 485 Respondents WORLD QUALITY REPORT 2012-13 29
  • 30. The State of Quality 2012 Cloud Cloud: Gathering pace Cloud computing continues to generate a progress revealed in last year’s report. significant amount of attention as almost Our research shows that almost a quarter 28% of testing currently occurs in a cloud environment, and every market forecast indicates exponential growth in this area. Within this climate, (22%) of software applications are now hosted in the cloud. This is expected to rise cloud adoption in QA is also gathering even further to a third (32%) by 2015, an is set to rise to 39% momentum, because the business case is indication of the acceptance of cloud as by 2015 resoundingly clear. As more applications part of the mainstream of IT infrastructure. are being hosted in the cloud, the necessity for testing in cloud environments is Testing in the cloud is also expanding at a growing apace. And organizations are correspondingly healthy rate. Some 28% of seizing the benefits that the cloud offers testing now occurs in a cloud environment, by buying services on demand and getting a proportion forecast to rise to 39% by 2015. access to physical resources more quickly Only two years ago, some 31% of companies and cheaply to cut QA spend. declared they would not test via the cloud over the next three years, and this has Cloud coverage on the rise now dwindled to just 4%, a clear indication that testing in the cloud is becoming the The extent to which businesses and their new norm. QA function are now embracing the cloud marks a step up from the evolutionary “The cloud is something that has become a significant priority for our organizational direction in the Information Technology Department. With regards to testing, it’s opening up a way of turning on and off a stream of new skills and abilities in a way that is both fast and cost-effective when we need them. We can reach out and get exactly what we need without delay.” A financial services business, The Netherlands 30 WORLD QUALITY REPORT 2012-13