Industry 2-pager for Retail Industry

1. Retail Industry
Global shopping made easy
From luxury fashion brands to electronics,
and from furniture to cosmetics, Capita
Translation and Interpreting understands
the importance of the retail market and
how necessary it is to remain competitive
in an industry that is becoming increasingly
globalised by the day.
Just like the latest fashion, the retail
market can change radically overnight.
Brands and retailers have to be prepared
for this and be able to act quickly upon it,
so a Language Service Provider that can
keep up with this and create effective
communications at the speed of the
market’s demand is essential.
When a retail firm is looking to enter new
overseas markets they may wish to localise
their website, translate product brochures
or manuals, circulate press releases to
a wider audience and localise their SEO
campaigns. From an operational point
of view, they may also wish to translate
staff training material, HR documentation
and Health and Safety legislation if they
are opening a retail outlet abroad. Capita
TI is on hand to assist retail companies
of all shapes and sizes with any language
requirements that they may have.
With the explosion of eCommerce in recent years, it is now just as important
for businesses to have an online presence as it is to have a brick and mortar
one. Many retail firms today only go as far as translating their web content
into one or two languages, but for companies wishing to gain a real global
edge, website localisation and a multilingual SEO strategy are both must have
approaches.
Website localisation is the process of not just translating content, but adapting
it for local audiences. This content doesn’t only refer to the text, but also to
images, layout and payment preferences. Localising a website though
without accounting for multilingual SEO is as good as not translating it at all,
as a localised SEO strategy will ensure that customers searching for your site in
a different country will easily find it. An optimised local website can only mean
one thing for you - increased sales and positive reviews.
With the added challenge of aggressive competition in the retail and FMCG
sectors, customisation is becoming one of the only ways to attract and retain
highly educated customers who will not often think twice about switching to
brands that better suit their needs. Capita TI will work with you to determine
how best to personalise your services, including both the planning and
implantation of your localisation strategies.
What’s important to you?

2. Why choose Capita TI?
Working with Capita TI will help you to turn browsers
into buyers. Our scalable process means that we are
able to support large retail clients with their localisation
requirements, yet we believe we are small enough to
be able to offer a customised and dedicated service for
those retail customers who are just starting out on their
localisation journey.
• We are part of Capita PLC, a FTSE 100 Company
• You are assured a personal service thanks to our
• dedicated account managers
• We have a wealth of experience in the retail sector
• We have a proven track record with all of our clients
We offer a wide array of services to suit your business
needs:
• Website translation and localisation
• Document translation and proofreading
• Multilingual SEO
• Software localisation
• Instant telephone interpreting
• Voiceover and subtitling
• Desktop publishing
• International brand check
We can help you to make it easy for your customers to
spend money!
Or for account queries please contact us at:
Email: enquiries@capita-ti.com
Tel (UK): +44 (0)845 367 7000
Find out more about how partnering with
Capita gives you the assurance of quality,
global reach and trusted delivery on time,
every time by visiting:
www.capitatranslationinterpreting.com
The value of language in
eCommerce
With 510 million active websites and 1 million
people logging onto the internet for the first time
every day, current projections show that by 2030
the whole world will be online. This means that the
opportunities to drive sales through eCommerce are
growing exponentially, and retail companies need to
adapt their business model to reflect the methods
customers want to use to buy their products.
As the reach of the Internet grows, so does the
diversity of languages required for users to under-
stand the content at their fingertips. Knowing which
languages to target when setting out an
international strategy can feel like a game of chance
and often discourages businesses from leaving their
comfort zone. It is important to tailor your
localisation strategy to the sector you are in trading
in and the products and services you are marketing.
Not every sector requires the same languages to
benefit from localisation, and Capita TI’s experience
and knowledge can guide retail companies like yours
in making an informed decision when targeting
markets further ashore.