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HOW TO CREATE
A BRAND MESSAGE
THAT

SPARKS, STICKS
& SELLS
“A BRAND…
…is the set of expectations,
memories, stories and
relationships that, taken
together, account for a
consumer’s decision to
choose one product or
service over another.”

- Seth Godin
“A BRAND…
…makes an impression
without you having to speak.”
- Hajj Flemings
“A BRAND…
…is a transformational
experience.”
- Cheryl Pullins
STICKS IN THE MINDS OF YOUR

SWEET SPOT CLIENTS
SELLS! SELLS! SELLS!
WHAT’S IN A
B

R

A

N

D
BELIEVABILITY
RELATABILITY
AUTHENTICITY
NOTEWORTHINESS
DISTINCTION
THINGS
YOU
MUST
KNOW
CLARITY
RELENTLESS

CONSISTENCY
CONNECTION
Cheryl Pullins
My desire is to live in a world where people
fully embrace their own uniqueness, express
genuine love to others and live a life they
truly enjoy.
As a Storytelling Bombshell + Branding
Virtuoso + Strategy Whiz, my life's work is
built upon using my essence + expertise +
experiences to serve as a guide to
these fabulous women in business by helping
them "brandsmith" their businesses which
arouses and clarifies their awesome factor,
highlights their distinctiveness and creates a
remarkable brand that elevates them to
iconic status.
Click Here
to receive more
branding + business +
marketing
advice.

iCoachWomen.com

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How to Create a Brand Message That Sparks, Sticks and Sells