2. Background situation
Our team New Generation feel, as TFL users ourselves ,that London
transport is busy, hard to get around, everyone is always losing or
forgetting their oyster cards and lets not forget all the waiting, therefore we
have come up with a way to address these problems in an achievable and
easy to use app. Our surveys, which we analyzed, also proved that these
problems were not only ours but many TFL users across London.
Who?- Our app is designed for any TFL user.
What?- An easy to use, sufficient travel app to help you get to wherever
you need to get to in London.
Where?- Anywhere in London
When?- When using or before using TFL
Why?- To make TFL a quicker, easier and overall a better experience.
3. Problem
We found that 67% of people forget their oysters on a regular basis and
50% have lost their card which can cause someone to be stranded were
they are, miss their bus/train which can be annoying and waste a lot of
time.
77.5% Of TFL users that we surveyed said they would find it very
convenient to top up their cards anywhere, due to the fact that a lot of
people don’t know their balance before they get on a bus/train which can
result in people not having the right amount of money on their card which
can in the end cost the person more money.
The maps also make travelling more easier as people can get lost if they
don’t know were they are going so can be handy and helpful to have in one
app.
4. Question
How can you get around London with TFL quickly, easily and without any
hassle?
5. Key insight statement(s)
If you forget your oyster or lose it you will always have easy access to
your virtual oyster on your phone which is more convenient.
Everything you need to travel easily and quickly around London is in
one app which is easy to use and has easy access.
You can access top up online but having it all in one app is easier and
quicker.
Having maps and times your phone is more easy access even if you
can already get them there all in one place.
6. Mini Elevator Pitch
My team, New Generation, is developing a easy access travel app
to help TFL users have a quick and easy travel experience with London transport.
Our team, New Generation are developing a modern and efficient travel app to help young
London transport users have their oysters at all times and help them to get around London
quicker, safer and easier.
In our app the main component is the virtual oyster. As well as your card you can log in to
access the same barcode that appears on your oyster card and an image. You will be able
to scan/use your mobile app to travel on London transport. We believe that this is
achievable because our research shows that other companies like Tesco and subway have
a similar concept for different purposes.
There is also a top up feature that will allow the user to top up their card from anywhere
where there is internet connection and also see their balance; this will make travel more
organised and quicker. Through our research we have found that tfl already has a way of
doing this online however, we think that it will be more convenient to have it in the form of
an app.
7. User profiles
We found that 61.29% of people were interested, 22.58% were kind of
and 16.13% were not interested in our app.
67.74% had forgot their oyster.
50% had lost their oyster before with 45% of people saying they had lost
it 2 or more.
77.42% said they would find it more convenient to top up their oyster
anywhere at any time.
66.6% of people were willing to pay for our product
67.74% of our survey takers were 11-16 and the rest were over 17.
8. Competitors or alternative
solutions
that already exist in the market
.There are no virtual oysters on the market at the
moment.
You can top up your oyster online however, we think it
would be more convenient to have it easy access on one
app were you can log in have it in the same place as your
virtual oyster and other travel tools.
Also this is the same reason for the maps and times.
9. MVP user stories and feature
chosen
Our main feature on the app is the virtual oyster, were you
log in and the barcode and picture that is on your oyster
card show up( which we know is achievable as subway
and Tesco use a similar concept). You can then scan the
barcode like a normal oyster when you are going on
London transport and the money will come off.
10. [Feasibility]
[Data, content, technical]
Data Feasibility
Does your app require data or content? The user will have to enter their log in details to top up
and get their virtual oyster.
Is the content owner happy to share it? They have to have an account to top up online anyway
so it shouldn't’t be much of a problem
Is there authorization required? No once they’ve entered their details there information will
show.
Technical Feasibility
Is your solution technically possible to build? Yes as tesco and subway have already
successfully built a similar concept.
Could a professional developer build it in less than 3 months? I would say so.
Can you find a simpler solution, using existing technology? Not really.
11. Marketing Strategy
We could advertise our app on the TFL website as most of
the users would look on the website and see it and see
that the app is more convenient then going on the site
every time. This is also a cheap way to advertise to the
target market.
We could also use social media as a lot of teens use TFL
and social media so they could see the app and buy it,
which is a free way of advertising.
We could also pitch to review websites or ‘app of the day’
to get people to see our app and try it out.
12. Anything else you want to
share?
Most people we have talked to have said they would pay
for this app and we certainly would if it was created. We
think it would do well on the app store as its something
lots of people need in their everyday lives.
13. Here is our video of our elevator pitch:
N:app video.mvp
Here is our balsamiq screenshots of our app:
N:balsamiq pictures.pptx
