1. Maisie Hughes, Director
Emily Oaksford, Planning Associate
Planning + Design Department
Casey Trees . Washington, D.C.
Local Policy: Citizen Advocate Handbook
Growing Savvy Tree Advocates in the Nation’s Capitol
2. Our Mission
To restore, enhance and protect
the tree canopy of the nation’s capital.
Casey Trees: What we do
3. Inform, Educate, and Engage
Casey Trees: What we do
Maisie Hughes, Director
Emily Oaksford, Planning Associate
Planning + Design Department
Casey Trees . Washington, D.C.
6. Urban Tree Canopy
Current UTC = 35.8%
Need to plant 216,300 trees
= 8,600 trees/year (by 2035)
Casey Trees: Tree Canopy Goal
7. How we measure progress
A- Our current tree canopy is 36%.
A+ Tree planting citywide is about
10,000 Trees per year.
B- Tree health may be threatened in the
future by pests and diseases.
F Tree protection is still a big concern.
Casey Trees: Tree Canopy Goal
10. 1950 = 50% 2006 = 38% 2011 = 36%
Saint Elizabeth’s
Hospital
Redevelopment
(SE DC)
Tree Protection… is not working
Casey Trees: Tree Report Card
11. Casey Trees: Tree Report Card
1950 = 50% 2006 = 38% 2011 = 36%
Fort Lincoln
neighborhood,
COSTCO
development
(NE DC)
Tree Protection… is not working
13. Advocacy: What we have been doing
• Provided public comment, guidance, or assistance
to agencies, developers, and private-sector
professionals
• Taught an advocacy class at Casey Trees, ‘Stand up
for Trees’ twice a year
14. Advocacy: What we wanted to accomplish
• Use our existing assets
‐ galvanize our volunteers and help them act
• Connect citizens to policymakers
‐ hold decision-makers accountable for their districts
‐ show officials that people care about trees
15. Training: Advocacy Program Staffing
ADVOCACY PROGRAM OVERSIGHT
• Planning & Design Department
(Director, Planning Associate, Interns)
PROGRAM ASSISTANCE
• Education & Volunteer Department
(Class & Event Staffing)
• Communications Department
(Online Presence, Social Media)
OFFICIAL LOBBYIST
• Executive Director, Mark Buscaino
16. Stand up for Trees Participants
Volunteer advocates
Public meetings
Lobby days
(21 individual meetings)
Public comments
(8 by advocates, 6 by staff)
Advocacy: What we have accomplished so far (in 10 months)
17. Online letters
(139, 284 responses)
Citizen Advocate Handbook
Advocacy briefs
Online advocacy platform
Advocacy: What we have accomplished so far
19. Volunteer Advocacy: Our cadre
• experienced volunteers,
private citizens
• work with Casey Trees staff
• use Casey Trees’ materials
and resources
• provide grassroots support
of our policy agenda
20. Volunteer Advocacy: Our cadre
• not official representatives
of Casey Trees
• volunteering their time
• citizens of DC, speaking with
their elected officials
Connecting advocates with the
people that represent their interests!
Showing their dedication to the issues!
Which is a benefit!
21. • participate in Lobby Days
• attend public meetings, charrettes
• submit public comment or testify
Volunteer Advocacy: What it takes to be a Tree Advocate
Attend ‘Stand up for Trees’
Attend 2 Tree Advocates
Meetings per year
Complete 4 Advocacy Action
per year
27. Inside the Handbook: Key players
BROOKLAND
Within one neighborhood, there
are many different land owners…
all together we are the managers
of our urban forest
Casey Trees in Brookland: Northeast DC
28. BROOKLAND
Private Residences
District Department of
Transportation (DDOT)
Urban Forestry
Administration (UFA)
DC Public Schools
DC Parks and Recreation
(DPR)
National Park Service (NPS)
Stakeholders / Agencies
Inside the Handbook: Key players
29. BROOKLAND
Private Residences
District Department of
Transportation (DDOT)
Urban Forestry
Administration (UFA)
DC Public Schools
DC Parks and Recreation (DPR)
National Park Service (NPS)
Inside the Handbook: Key players
Stakeholders / Agencies
30. Private Residences
District Department of
Transportation (DDOT)
Urban Forestry Administration
(UFA)
DC Public Schools
DC Parks and Recreation (DPR)
National Park Service (NPS)
BROOKLAND
Stakeholders / Agencies
Inside the Handbook: Key players
31. Private Residences
District Department of
Transportation (DDOT)
Urban Forestry Administration
(UFA)
DC Public Schools
DC Parks and Recreation (DPR)
National Park Service (NPS)
BROOKLAND
Inside the Handbook: Key players
Stakeholders / Agencies
32. Private Residences
District Department of
Transportation (DDOT)
Urban Forestry Administration
(UFA)
DC Public Schools
DC Parks and Recreation (DPR)
National Park Service (NPS)
BROOKLAND
Inside the Handbook: Key players
Stakeholders / Agencies
33. BROOKLAND
Inside the Handbook: Key players
Private Residences
District Department of
Transportation (DDOT)
Urban Forestry Administration
(UFA)
DC Public Schools
DC Parks and Recreation (DPR)
National Park Service (NPS)
Stakeholders / Agencies
35. 5B04
Inside the Handbook: Political designations
BROOKLAND
• Smallest governance level
• Contains approx 2,000 residents
• Each SMD elects a
representative to serve on the
Advisory Neighborhood
Commission (ANC)
Single Member Districts (SMDs)
36. 5B
5B05
5B02
5B03
5B04
5B01
Inside the Handbook: Political designations
• Provide ‘great weight’ in the
local decision-making process
• Developers are often required
to present their plan at
meetings
• Input here can often:
• influence ANC’s
recommendations
• change development plans
Advisory Neighborhood Commissions
41. Training: Stand Up for Trees
CLASS AGENDA
Introduction
• ‘The State of Urban Trees’
• ‘Working the System’
Lunch Break
• Introduction of Tree
Advocates
• Role Playing
• Mock Public Meeting
Wrap Up
42. Training: Tree Advocate Meetings
THEMES
• Writing a Public Comment
• Public Speaking
• Using Social Media
• ‘Meet your Arborist’
49. Advocacy Actions: Rock Creek Park Stormwater Sewer Rehabilitation
Protection of mature canopy
trees will prevent topsoil
degradation, reducing erosion
impacts caused by construction.
We recommend that DC Water
prioritize the protection of large,
healthy trees in selecting a sewer
rehabilitation strategy.
Protect the root
zones of trees that
will be preserved.
67. • attended his State of the Ward address
• visited his office on September ‘13 Lobby Day
• attended his meeting on the WMATA development
proposal / Brookland Green
• visited his office/met with him for January ‘14 Lobby Day
The many encounters with Councilmember McDuffie
Lessons Learned: Relationships with decision-makers
Volunteers:
68. Advocacy Actions: Councilmember’s Community Coffee Hour
• visited his office on September ‘13 Lobby Day
• attended his Community Coffee Hour in September
The many encounters with Councilmember Wells
17%
69. Advocacy Actions: Councilmember’s Community Coffee Hour
• visited his office on September ‘13 Lobby Day
• attended his Community Coffee Hour in September
• spoke with him at H Street Festival in September
• chatted with him at Casey Trees Donor Event in October
The many encounters with Councilmember Wells
71. • attendance at all three lobby days
• graduated as an official ‘Tree Advocate’
THEN…
• joined the DC Sierra Club’s political committee
• wrote a follow-up email to his councilmember about
the mayor’s recommended changes to the Tree Bill
• visited with Councilmember McDuffie, Mayor on
environmental and tree-specific issues
Lessons Learned: Relationships with volunteers
Citizen Forester, Tree Advocate Mark Rodeffer
72. Casey Trees: Advocacy
Summary
• harness the energy and dedication of existing
volunteer base
• build direct relationships with decision-makers
• be accessible to advocates as moral support
• provide other resources and materials for advocates
(online and in hand) to encourage independent action
73. Maisie Hughes, Director
Emily Oaksford, Planning Associate
Planning + Design Department
Casey Trees . Washington, D.C.
Thank you
mhughes@caseytrees.org; 202.349.1893
eoaksford@caseytrees.org; 202.349.1892
3030 12th Street NE
Washington, DC 20017
Notes de l'éditeur
Planning & Design DepartmentInform, educate, and engage with professionals Provide public comment Offer consulting services
Casey Trees adopted a 40% tree canopy goalCurrent UTC = 35.8%Need to plant 216,300 trees = 8,600 trees per year*The Mayor adopted this 40% goal in his ‘Sustainable DC Plan’ in 2012
Casey Trees adopted a 40% tree canopy goalCurrent UTC = 35.8%Need to plant 216,300 trees = 8,600 trees per year*The Mayor adopted this 40% goal in his ‘Sustainable DC Plan’ in 2012
A- Our current tree canopy is 36%A+ Tree planting citywide has stabilized to about 10,000 Trees per yearB- Tree health may be threatened in the future by the Asian longhorned beetle (ALB) (35% of our urban forest)F Tree protection is still a big concern
Increasing development is causing tree canopy loss D.C. is not protecting our existing trees D.C. is not replacing trees at the same rate that we are losing them
Increasing development is causing tree canopy loss D.C. is not protecting our existing trees D.C. is not replacing trees at the same rate that we are losing them
Use our existing assets, galvanize our volunteers and help them act Connect people to policy makers + stakeholdershold decision-makers accountable for their districtsshow officials that people care about trees
Meet your Arborist (refer back to lobby day afternoon at DDOE, similar strategy)How to write a public comment (shared comments received form sewer rehab and CT official public comments)Presentation of current campaigns (by TAs)Brainstorm ideas for 2014
Engaged and advocated with 83 volunteer advocatesAttended 23 public meetings, 3 lobby days (with 21 individual councilmember + mayoral office meetings)Submitted 14 public comments (8 by advocates, 6 by staff)Advanced 2online petitions (with 75 and 249 respondents)Created a unique Citizen Advocate HandbookCreated 2 Advocacy Briefs on current initiativesDeveloped an online advocacy platform
Engaged and advocated with 83 volunteer advocatesAttended 23 public meetings, 3 lobby days (with 21 individual councilmember + mayoral office meetings)Submitted 14 public comments (8 by advocates, 6 by staff)Advanced 2online petitions (with 75 and 249 respondents)Created a unique Citizen Advocate HandbookCreated 2 Advocacy Briefs on current initiativesDeveloped an online advocacy platform
So the reason we’ve been able to accomplish all this is becuare of our hard-working, dedicated volunteers advocates… our cadre.
Tree advocates:Are not official representatives of Casey Trees - which is a benefit!Are volunteering their time, showing their dedication to the issuesAre citizens of DC, speaking with their elected officials that represent their personal interestsConnect people to policy-makers and stakeholdersHold decision-makers accountable to their constituentsCasey Trees cannot do it all (paid staff does not carry as much weight as residents)Utilize our existing assets of energetic volunteersNeed to educate them on DC underworkings
Tree advocates:Are not official representatives of Casey Trees - which is a benefit!Are volunteering their time, showing their dedication to the issuesAre citizens of DC, speaking with their elected officials that represent their personal interestsConnect people to policy-makers and stakeholdersHold decision-makers accountable to their constituentsCasey Trees cannot do it all (paid staff does not carry as much weight as residents)Utilize our existing assets of energetic volunteersNeed to educate them on DC underworkings
Connect people to policy-makers and stakeholdersHold decision-makers accountable to their constituentsCasey Trees cannot do it all (paid staff does not carry as much weight as residents)Utilize our existing assets of energetic volunteersNeed to educate them on DC underworkings
Now, the reason that we are so confident that our advocates can attend these meetings and respectfully and intelligently ‘stand up for trees’, is because we have armed them with this citizen advocates handbook. A handbook that outlines the who’s, how’s, where’s and what’s of tree advocacy in DC.
Now, the reason that we are so confident that our advocates can attend these meetings and respectfully and intelligently ‘stand up for trees’, is because we have armed them with this citizen advocates handbook. A handbook that outlines the who’s, how’s, where’s and what’s of tree advocacy in DC.
Connect people to policy-makers and stakeholdersHold decision-makers accountable to their constituentsCasey Trees cannot do it all (paid staff does not carry as much weight as residents)Utilize our existing assets of energetic volunteersNeed to educate them on DC underworkings
Connect people to policy-makers and stakeholdersHold decision-makers accountable to their constituentsCasey Trees cannot do it all (paid staff does not carry as much weight as residents)Utilize our existing assets of energetic volunteersNeed to educate them on DC underworkings
Connect people to policy-makers and stakeholdersHold decision-makers accountable to their constituentsCasey Trees cannot do it all (paid staff does not carry as much weight as residents)Utilize our existing assets of energetic volunteersNeed to educate them on DC underworkings
Here is our headquarters, at 3030 12th Street NE. We are located in the Brookland neighborhood.
There are private residences. Remember, on these private properties, larger trees are protected by the Tree Bill (2002); based on assessments, this is the biggest opportunity area for new tree canopy
Other major players isDdot’s UFA. They manage the street trees within the Public Right of Way, which again, represents 7% of the canopy.
- Public Schools are also big stakeholders. This is also an opportunity area for new trees/larger canopy treesCasey Trees has been planting trees in DC Parks for xx years; Public school grounds + National Zoo + National Arboretum + cemeteries + reservoirs = 5% total land area of DC
DPR, Department of Parks and Rec holds many lands within the area.Interesting to point out here is that there are also many federally owned parks within the DC area.
Together, DPR+ NPS park lands = 20% of total land area of DCAs you can see here, there are some significant properties nearby to the Brookland neighborhood managed by NPS.
Together, DPR+ NPS park lands = 20% of total land area of DCAs you can see here, there are some significant properties nearby to the Brookland neighborhood managed by NPS.
Connect people to policy-makers and stakeholdersHold decision-makers accountable to their constituentsCasey Trees cannot do it all (paid staff does not carry as much weight as residents)Utilize our existing assets of energetic volunteersNeed to educate them on DC underworkings
Smallest governance level is the Single Member District (SMD)SMDs contain approximately 2,000 residentsEach SMD elects a representative to serve on the Advisory Neighborhood Commission (ANC)
ANCs provide ‘great weight’ in the local decision-making processDevelopers are often required to present their plan to the ANC Input at this local level can often change development plans and influence ANC recommendations
Connect people to policy-makers and stakeholdersHold decision-makers accountable to their constituentsCasey Trees cannot do it all (paid staff does not carry as much weight as residents)Utilize our existing assets of energetic volunteersNeed to educate them on DC underworkings
Connect people to policy-makers and stakeholdersHold decision-makers accountable to their constituentsCasey Trees cannot do it all (paid staff does not carry as much weight as residents)Utilize our existing assets of energetic volunteersNeed to educate them on DC underworkings
Connect people to policy-makers and stakeholdersHold decision-makers accountable to their constituentsCasey Trees cannot do it all (paid staff does not carry as much weight as residents)Utilize our existing assets of energetic volunteersNeed to educate them on DC underworkings
Involve our Tree AdvocatesRole Playing ScenariosMock ANC Meeting
Meet your Arborist (refer back to lobby day afternoon at DDOE, similar strategy)How to write a public comment (shared comments received form sewer rehab and CT official public comments)Presentation of current campaigns (by TAs)Brainstorm ideas for 2014
September’s Lobby day
September’s Lobby day
Omnibus Act Lobby Day
Councilmember began to recognize faces of recurring attendees of his meetings- called out astrid by name; and called out casey trees by name
Parks Master Plan public meetings
Save the Brookland Green Used for a local, neighborhood issue.Received many more respondents for several reasons, perhaps:Have the neighborhood support (they are telling people to sign it)It's more directed of an action (people receiving it do feel a sense of urgencyThe issue itself has received more publicity in general (aside from Casey Trees promotions)
Urge DC to Invest in Trees!Used for promotion of our lobby daySave the Brookland Green - Used for a local, neighborhood issue.
We must define our success differently. Rmember that success is first about changing the conversation, and making trees a part of the debate.
Even your environmental allies can sometimes become unlikely foes
they are at tree plantings, then you see them suited up at a lobby daythey are integral in the community – will eventually endorse and back your causeRelationships with decision-makers can be strengthened with other Casey Trees programs. Councilmembers attend plantings for good PR, photo opportunities, and constituent contact
they are at tree plantings, then you see them suited up at a lobby daythey are integral in the community – will eventually endorse and back your causeRelationships with decision-makers can be strengthened with other Casey Trees programs. Councilmembers attend plantings for good PR, photo opportunities, and constituent contact
State of the Ward 06/25September Lobby Day 09/29Saw a staff member at an advocacy action event 10/17Hosted an internal committee meeting at CT Headquarters 10/28Hosted an advocacy-relevant meeting at CT: Brookland Green 12/4Met with us personally at Lobby Day 01/27
intimate connections, as that is the case with all CT programs (feature them in blogs, newsletter)some of them are professionals in the field of arboriculture, planning, or design – can elevate our advocacy requests)finally, encourage them to lead groups, as our advocacy program expands and we have created “TA experts”Additionally, relationships with our volunteers can later become helpful routes into promoting our advocacy issues.One of our volunteers is an editor of a reputable blog in DC, that discusses developments, transit, etc.
intimate connections, as that is the case with all CT programs (feature them in blogs, newsletter)some of them are professionals in the field of arboriculture, planning, or design – can elevate our advocacy requests)finally, encourage them to lead groups, as our advocacy program expands and we have created “TA experts”Additionally, relationships with our volunteers can later become helpful routes into promoting our advocacy issues.One of our volunteers is an editor of a reputable blog in DC, that discusses developments, transit, etc.
intimate connections, as that is the case with all CT programs (feature them in blogs, newsletter)some of them are professionals in the field of arboriculture, planning, or design – can elevate our advocacy requests)finally, encourage them to lead groups, as our advocacy program expands and we have created “TA experts”Additionally, relationships with our volunteers can later become helpful routes into promoting our advocacy issues.One of our volunteers is an editor of a reputable blog in DC, that discusses developments, transit, etc.
The handbook will serve as a reference guide to the who, what, and where of tree advocacy: WHO the key stakeholders, players, and decision-makers are in the District, WHAT the local tree regulations are in the District, and WHERE you can participate in the dialogue for the protection, restoration, and enhancement of the tree canopy of the District.The handbook will also help you to prepare for attending public meetings and other hearings where you can speak on the benefits of trees. Often, however, opportunities to speak up for trees may occur organically, within an existing dialogue. Here, you will need to “think outside the box” to respond to these people in a way that speaks to the benefits of trees.