16. 2. The Purpose of Fundraising is to Build Relationships Acquire Donors (Impulse) Retain Donors (Habit) Upgrade Donors (Thoughtful) The Most Thoughtful Gift (Bequest)
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19. 4. Diversity Creates Financial Health Fees Major Donors Sources/Strategies Fundraising Team Small donors Local Businesses Online Events
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24. Longevity Frequency Size of gift Donors who start out giving big gifts get more attention than those who start with smaller gifts Final Segment: Size of Gift www.grassrootsfundraising.org