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+




    E-COMMERCE

    Embarquement immédiat !

    Carine Gentelet – www.tic-you.com
+
     Préparez-vous à un décathlon !




100 / 400 /
1500m




 Carine Gentelet – i.will@tic-you.com
3

                                           Il bouge


                              Il revient                   Il parle



100 / 400 / 1500m
                                           Une seule
             Il cherche                    Clients
                                            finalité =                Il contacte
                                           Le CLIENT




                           Il compare                    Il reçoit


                                           Il achète


  Carine Gentelet – i.will@tic-you.com                                              10/11/11
+                                           4


    Visibilité




Il cherche
                                      Il vous
                                     trouve !




Carine Gentelet – www. tic-you.com
+                                            5


    Offre




 Il compare

                                      Il vous
                                     choisit !




Carine Gentelet – www. tic-you.com
+                                             6


    Conversion




  Il achète

                                      Il achète
                                     chez vous !




Carine Gentelet – www. tic-you.com
+                                               7


    Logistique




     Il reçoit

                                     Il vous
                                     reçoit !




Carine Gentelet – www. tic-you.com
+                                             8


    Service client




 Il contacte

                                       Il est
                                     satisfait !




Carine Gentelet – www. tic-you.com
+                                             9



    Fidélisation




  Il rachète
                                     Il vous est
                                       fidèle !




Carine Gentelet – www. tic-you.com
+                                          10


    Notoriété




    Il parle
                                     Il vous
                                     aime !




Carine Gentelet – www. tic-you.com
+                                           11



    Commerce connecté




    Il bouge
                                       Vous
                                      bougez
                                     avec lui !




Carine Gentelet – www. tic-you.com
+                                           12



    Confirmer sur la durée




 Il ne
cherche
  plus                                Il vous
                                     connaît !




Carine Gentelet – www. tic-you.com
+          And the winner is…
                                                     13



                                     VOUS	
  !	
  




Carine Gentelet – www. tic-you.com

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Decathlon ecommerce 2013

  • 1. + E-COMMERCE Embarquement immédiat ! Carine Gentelet – www.tic-you.com
  • 2. + Préparez-vous à un décathlon ! 100 / 400 / 1500m Carine Gentelet – i.will@tic-you.com
  • 3. 3 Il bouge Il revient Il parle 100 / 400 / 1500m Une seule Il cherche Clients finalité = Il contacte Le CLIENT Il compare Il reçoit Il achète Carine Gentelet – i.will@tic-you.com 10/11/11
  • 4. + 4 Visibilité Il cherche Il vous trouve ! Carine Gentelet – www. tic-you.com
  • 5. + 5 Offre Il compare Il vous choisit ! Carine Gentelet – www. tic-you.com
  • 6. + 6 Conversion Il achète Il achète chez vous ! Carine Gentelet – www. tic-you.com
  • 7. + 7 Logistique Il reçoit Il vous reçoit ! Carine Gentelet – www. tic-you.com
  • 8. + 8 Service client Il contacte Il est satisfait ! Carine Gentelet – www. tic-you.com
  • 9. + 9 Fidélisation Il rachète Il vous est fidèle ! Carine Gentelet – www. tic-you.com
  • 10. + 10 Notoriété Il parle Il vous aime ! Carine Gentelet – www. tic-you.com
  • 11. + 11 Commerce connecté Il bouge Vous bougez avec lui ! Carine Gentelet – www. tic-you.com
  • 12. + 12 Confirmer sur la durée Il ne cherche plus Il vous connaît ! Carine Gentelet – www. tic-you.com
  • 13. + And the winner is… 13 VOUS  !   Carine Gentelet – www. tic-you.com