exploring social media - lessons from local government

1. Exploring… Media Networking blogs Video Podcasts bookmarks Instant message virtual worlds photos Message boards wikis sharing engagement micro blogs collaboration communication Social

4. What are we talking about?

5. To do this… And many more… FOAF iViva Expression Publication Profession Opinion Details Reputation Hobby Certificates Purchase Knowledge Avatars Audience What I share Where I work What‘s said about me What I like How and where to join me Who can certify my identity What and how I buy What I know What represent me What I say Who I know What interests me

6. It’s about how people engage, participate and share online..

7. ..the experiences they leave behind

8. ..the shared meaning they create

9. The applications they use…

14. So how do you use this stuff?

15. BUT first… we need to accept a few things…

16. ..it’s a SOCIAL thing

17. ..you can’t control it

18. … you can’t ignore it

19. … it can be good and bad

20. What are the barriers

21. … Learning the tools

22. … Online Conversations

24. Some pitfalls… Personal Transparent Inclusive Authentic Fun Honest Conversational By not being… Vibrant You lose credibility

25. “ the best way to understand social media, is to try it for yourself ”

27. Listening

31. Identify – find your community

32. … If your community exists, why reinvent it

35. Empower people to get involved

36. “ The goal is not to control the conversation”

38. Engage with people

39. Nurture Create opportunities for people to feel ownership of the brand