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Intro to Social Media for DSFRS - 22nd July2010

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Carl Haggerty
Carl Haggerty

Introduction to Social Media and the 1 rule and 6 Steps to using social media

Technology
1 of 56
Social Media Devon & Somerset Fire & Rescue Service
Agenda/ topic areas to cover ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
About Me (Carl Haggerty) ,[object Object],[object Object],[object Object],[object Object],[object Object]
My approach ,[object Object],[object Object],[object Object],[object Object]
So… What are we really talking about?
This… And much, MUCH more… FOAF iViva Expression Publication Profession Opinion Details Reputation Hobby Certificates Purchase Knowledge Avatars Audience What I share Where I work What‘s said about me What I like How and where to join me Who can certify my identity What and how I buy What I know What represent me What I say Who I know What interests me
It’s about how people engage, participate and share *stuff* online.. * Stuff = photos, music, video, events, status updates, thoughts, ideas, relationships, stories, knowledge, discussion, political views, feedback, comments, complaints etc etc….
..the experiences they leave behind
..the shared meaning they create
The applications they use…
Did you know…
[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object]
It’s not just a “youth” thing ,[object Object],[object Object],[object Object]
BUT first… we need to understand…
..it’s a SOCIAL thing
..you can’t control it
… you can’t ignore it
… it can be good and bad
It’s all so easy…..right?
What’s the barriers?
… Learning the tools
… Conversation and dialogue
Some pitfalls… Personal Transparent Inclusive Authentic Fun Honest Conversational By not being… Vibrant You lose credibility
“ the best way to understand social media, is to try it for yourself ”
Social Media is not.. ,[object Object],[object Object],[object Object],The emphasis is on ”SOCIAL”
Rule
… Don’t focus on the technology
Steps
 
Listening … Listening
Where is the value? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
RSS as a listening tool ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
… Identify existing communities
… If your community exists, why reinvent it … Facebook, Bebo, Community websites??
A bit about Communities ,[object Object],[object Object],[object Object],[object Object]
 
 
 
 
Empower people to get involved
“ The goal is not to control the conversation”
 
 
Engage with people
 
Nurture Create opportunities for people to feel ownership of the brand
Remember…
… Don’t focus on the technology
Keeping up with the pack ,[object Object],[object Object],[object Object]
Keeping up with the pack ,[object Object],[object Object],[object Object],[object Object]
 
Discussion and exploration
Credits ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Intro to Social Media for DSFRS - 22nd July2010

Editor's Notes

  1. FOAF http://en.wikipedia.org/wiki/FOAF_(software) Cymfony - http://www.cymfony.com/