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Pioneers festival presentation
- 1. ideas to enhance your lifestyle www.pondera.me
- 2. Market size Personal Growth 2011 2020 $12 Billion $23 Billion Top 3 books This is a massive increasing market 116 Million copies Suppliers 10,000s
- 3. Some examples Top search phrases “How to be happy” 56M searches / month “Leadership” Few of the top key 7M searches / month phrases people use but only result in small “Life balance” different players, for each 5M searches / month search result
- 4. Problem No central place to discover or purchase Personal Development content and services
- 5. Pondera is Bringing the Personal Development industry together - Suppliers This is exactly what the - Customers industry has been waiting - Community for - allowing seeking customers to discover Personalised and relevant new content in order to - Tailored Ideas find their next purchase.
- 6. This is our HomePage
- 7. Our product This is what a user will find if they Google “How to make a great presentation”
- 8. If it’s a relevant Idea for the user, they’ll click “For Me”
- 9. If not, they’ll click “Not Me”
- 10. Our product Say we click “For Me”
- 11. Pondera will then, using our recommendation engine, one our our expert’s book on the subject
- 12. Say we click “For Me”
- 13. Pondera will now suggest a community on the subject matter – another one of our experts
- 14. Say we click: “find out more”
- 15. Our product This is the community page
- 16. Once joined, users can join conversations, ask questions & add tips
- 17. Attend events
- 18. Check out similar people to them
- 19. Route to market Experts’ databases This is how we’re currently getting the word out 180 affiliates SEO and PPC - Broad, keyword-rich site - SEO/content growth loop - PPC: low competition
- 20. Revenue model Affiliates Books cost about £20 5% though conferences are on books around £3,000 for the weekend 50% on conferences We’re already making money on Affilates Paid communities Segmentation data
- 21. The Pondera team A team with the ability, experience and dedication to capture this opportunity Carl Dan Claire Carlos Ivan Bill
- 22. ideas to enhance your lifestyle www.pondera.me carl@pondera.me
Notes de l'éditeur
- / Make the circle black/ Bottom still needs to be easier to read – try a black or blue arc like the blue arc on the other slides
- / Personal Development needs to appear like a heading for all those
- / Less vertical space above each of 3 bullet points
- Make the stuff on the right-hand side much biggerAdd two slides with FM / NFM showing each in turn, bigger, in green and in red
- Redo to include Carlos’s coloured border
- Make the stuff on the right-hand side much biggerAdd two slides with FM / NFM showing each in turn, bigger, in green and in red
- Redo to include Carlos’s coloured border
- Redo to include Carlos’s coloured border
- Redo to include Carlos’s coloured borderTry without blurring out the image (but still blur out the copy)
- Redo to include Carlos’s coloured borderMake logo and text on RHS bigger – just “Toastmasters is a world leader in communication and leadership development”
- Redo to include Carlos’s coloured borderMake logo and text on RHS bigger – just “Toastmasters is a world leader in communication and leadership development”Make “Find out more” bigger and standing out (zoomed in maybe?)
- Reduce the blurbIncrease size of iconsIncrease size of their logo
- Show the discussion!!! (maybe like Chime)Icon biggerIcon bigger
- / Picture?/ Need better picture of Carlos/ DONE Carl picture – too much space on left-hand side
- Same as before