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Leveraging LinkedIn for Your
Chapter and Your Company
        CFMA Membership
       Chair Webinar Series
          April 18, 2012
       Speaker: Carol Hagen
http://www.facebook.com/AECIdeaExchange
http://www.facebook.com/AECIdeaExchange
Start with the End in Mind
  Who do you want to Reach?
  Why? What are your Goals?
  What’s Your Strategy?
  Which Tools will address your
Strategies Best?
Company Goals
        Brand Awareness
        (SEO) & (PR)
        Talent Attraction
        Community Outreach
        Business
        Development
        Loyalty
        Customer Service
        Networking
Chapter Goals
Brand Awareness
(SEO) & (PR)
Member Attraction
Community Outreach
Education
Job Bank
Networking
Industry News/Events
Leveraging Linked In For Your Chapter And Your Company
Search Engine Optimization




  93% of all on-line business
  opportunities begin with a
            search
Leveraging Linked In For Your Chapter And Your Company
Boolean Strings (http://
 booleanstrings.com/)
Search for Talent/New Members
This string below will look for profiles on
LinkedIn with links to online resumes:
site:www.linkedin.com
 “websites * * * resume” ajax css +
javascript
You can also use this approach to look for
pages with links to someone’s LinkedIn
profile:
“linkedin profile” “web developer” ajax css
+javascript -site:linkedin.com
Search Syntax
+(digital | electronic) +games +advertising
+(Nyc | new-york | manhattan) “account
manager ” intitle:resume OR inurl:resume
-jobs -resumes -sample -”resume book”
LinkedIn Group Search
site:LinkedIn.com title keywords "logo *
group name" (inurl:in | inurl:pub) -dir

Replace group name with the actual name
of the group you want

site:LinkedIn.com controller Viewpoint
"logo * CFMA *" (inurl:in | inurl:pub) -dir
Leveraging Linked In For Your Chapter And Your Company
LinkedIn Company Search
Careers Products/Services
LinkedIn Co Page – Blog Posts
LinkedIn Co Page – Status Update
How to Set Company Page Admins
 Click Companies at the top of your home page and
 search for your company.
 On the search results page, click your company's name.
 Click Admin tools in the upper right and select Edit.
 Select Designated users only in the Company Page
 Admins section.
 Enter the names of your Company Page admins.
 (Remember to add your own name as an admin.)
 Click Publish.
LinkedIn Personal Profile
Headline
Website URLs
Vanity URL – email signature
Summary, Specialties – keywords
Groups
Applications-Wordpress, Slideshare, Box.net,
Google Presentations, Reading List by Amazon
Company Profile with Products/Services
Leveraging Linked In For Your Chapter And Your Company
Leveraging Linked In For Your Chapter And Your Company
Construction Certifications Add
    Trust to Your Profile
How to add them:
http://www.hagenbusiness.com/blog/2012/02/2
Who’s Viewed Your Profile?
LinkedIn Company Profile
Leveraging Linked In For Your Chapter And Your Company
Leveraging Linked In For Your Chapter And Your Company
Company Page Analytics
LinkedIn Applications
Events




http://www.hagenbusiness.com/blog/2012/01/19/how-to-use-linkedin-to-promote-your
www.linkedinlabs.com
Leveraging Linked In For Your Chapter And Your Company
Signal/Updates - More Filtering
          Options
9 Ways to Add LinkedIn to Your Com
 Share Button
 Recommend Button
 Follow Company Button
 Company Profile
 Company Insider
 Member Profile
 Apply Button …

  http://mashable.com/2012/04/03/linkedin-website-plugins/
Mobile Apps
Leveraging Linked In For Your Chapter And Your Company
Customer Relationships
Outlook Social Connector
Xobni
Free CRM system – Connected
www.connectedhq.com
Use CRM with Social Integration –
www.cosential.com www.salesforce.com
Twitter – don’t forget Signals
Leveraging Linked In For Your Chapter And Your Company
Outlook Social Connector
Xobni for Outlook
Leveraging Linked In For Your Chapter And Your Company
When is
the best
 time to
  reach
  Dina?
LinkedIn Secret
What’s the 3 level’s Last Name
           rd
Leveraging Linked In For Your Chapter And Your Company
Links to Me

http://www.hagenbusiness.com/
http://carolhagen.wordpress.com
www.linkedin.com/in/carolhagen
carol@hagenbusiness.com
602-570-7289
@carolhagen
https://plus.google.com/u/0/103099583052997

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Leveraging Linked In For Your Chapter And Your Company

Notes de l'éditeur

  1. In Bing site:linkedin.com “current financial advisor” “greater new york city area” “public profile powered by” or shorter version site:linkedin.com “financial advisor at” “greater new york city area” powered site:linkedin.com current near:2 “financial advisor” “greater new york city area” powered Updated Bing LinkedIn X-Ray Search Syntax/Format   site:linkedin.com java “project manager” “location greater new york city area” -dir Updated Google LinkedIn X-Ray Search Syntax/Format   site:linkedin.com java “project manager” “location * greater new york city area” “contact settings”
  2. In other words, must have digital or electronic, must have games, must have advertising, must have Nyc or new york or manhattan, must have the exact phrase account manager with a trailing space, must have resume in the title tag or in the url, must not have jobs, must not have sample, must not have resume book In other words, must have digital or electronic, must have games, must have advertising, must have Nyc or new york or manhattan, must have the exact phrase account manager with a trailing space, must have resume in the title tag or in the url, must not have jobs, must not have sample, must not have resume book
  3. This will actually return results where they belong to any group that contains CFMA and that their profile or other groups they belong to contain Viewpoint either in their public profile site:linkedin.com recruiter "logo * Construction Financial Management Association (CFMA)" (inurl:in | inurl:pub) -inurl:dir In Bing site:linkedin.com “current financial advisor” “greater new york city area” “public profile powered by” or shorter version site:linkedin.com “financial advisor at” “greater new york city area” powered site:linkedin.com current near:2 “financial advisor” “greater new york city area” powered Updated Bing LinkedIn X-Ray Search Syntax/Format   site:linkedin.com java “project manager” “location greater new york city area” -dir Updated Google LinkedIn X-Ray Search Syntax/Format   site:linkedin.com java “project manager” “location * greater new york city area” “contact settings”
  4. Found under the More Tab – Get More Applications – Polls, Events & Slideshare are excellent for Chapters