This document discusses leveraging LinkedIn for business development, talent acquisition, and association marketing. It provides tips on using company pages, participating in relevant groups, optimizing one's personal profile, using status updates and signals effectively, and connecting with others. Apps like ConnectedHQ, Rapportive, and Hookflash are presented as tools to enhance LinkedIn usage. Contact information is provided for Carol Hagen to schedule meetings or request materials.

1. Leveraging LinkedIn
NAWIC Denver 2013

2. Today’s Topics
 Business Company Pages
 LinkedIn Groups
 Personal Profile Secrets
 Signals and Status Updates
 Business Development
 Talent Acquisition
 Association Marketing, Events, Outreach
 Apps to Make LinkedIn Pop

14. Where else do they go?

16. AEC Biz Dev LinkedIn Groups
 CapturePlanning.com Business Development & Proposal Management
Construction Management
Construction Management Association of America
Construction Marketing Ideas
Construction Professionals Forum
Construction Users Round Table (CURT)
Design and Construction Network
Design-Build Institute of America
eMarketing Association Network
Federal Business Development Network
Federal Government Contractor Network (TFCN)
International Facility Management Association
International Council of Shopping Centers – ICSC
Leadership in Capital Projects (LinCP) Forum
Marketing Advertising Brand Management
McGraw-Hill Construction
Retail Industry Professionals Group
SMPS National CPSM Group
Society for Marketing Professional Services
Society of American Military Engineers
The HEALTHCARE DESIGN connection
The Owner’s Dilemma
 Construction Marketing Association Group

17.  A/E/C Industry Networking Group
AGC Construction Leadership Council
Architecture, MEP Engineering, and
Construction (A/E/C) Networking
Group
Associated General
Contractors,Subcontractors,affiliates,
Business Development Forums
Business Development
Business Development – The Missing
Link between Marketing & Sales
Business Development Leaders

18. Best Construction Business
Development Groups in Phoenix
 Alliance for Construction Excellence
Arizona Builders’ Alliance
ASU Arizona State University
Arizona Association for Economic
Development
Arizona Land Development
Arizona Professional Networkers
CMAA Arizona Chapter
IFMA Phoenix
Society for Marketing Professional Services
Arizona Chapter
ULI-the Urban Land Institute
Valley Partnership

19. Look at the well connected profile

20. Group Participation
 Share Compelling Content
 Announce Events
 Like other posts
 Comment on Other posts
 Invite people in your backyard
 Help others often
 50 max – 10 for education, 10 peers,
30 biz dev your target audience

25. Last Name of 3 Connection
rd

33. ConnectedHQ – CRM + LinkedIn

36. Hookflash

39. Intro

41. Rapportive

43. http://www.youtube.com/watch?v=RGKK2Adx5Rw&feature=youtu.be

44. Links to Me
 Web: http://www.hagenbusiness.com/
 Blog: http://carolhagen.wordpress.com
 LinkedIn: www.linkedin.com/in/carolhagen
 Email: carol@hagenbusiness.com
 602-570-7289
 @carolhagen
 Google+
https://plus.google.com/u/0/10309958305299716038
 Schedule a Meeting
http://doodle.com/carolhagen
 Handouts & PPT – request via LinkedIn or email