Facebook is a social media platform that allows users to connect with friends, share photos and updates, and engage with customers. It recommends friends for users to connect with. Users can control privacy settings and what information is visible to their network of up to 5,000 friends. Business pages allow companies to share content and engage customers, while profiles are for individuals. Common sense is needed when posting, as information can last forever and affect employment.

1. Facebook
The most popular destination on the Internet

2. • Connect with old friends and acquaintances
• Get to know friends and acquaintances better
• Share links, status updates, and random thoughts and
comments with others
• Share photos of your family and life events
• Engage with potential customers
• Opportunity to reach out and make new friends
What Do I Do On
Facebook?

3. • www.facebook.com
• On the home page, Facebook will ask you for basic
information.
• Note: It is recommended that once you set up your
profile, go back and edit your personal information to
only show your month and day of birth for security
purposes.
Facebook Basics

4. • Create your Profile
• Facebook will suggest friends to add to your “circle” on
Facebook.
• Add a profile picture.
Facebook Basics

5. • Begin to build your network or “friends.”
• Keep in mind that you choose how much or how little
your Facebook friends can read about you based on
Facebook’s privacy settings.
• If you already have a Facebook Profile, now is a good
time to check your security settings.
Facebook Basics

6. • The News Feed is a stream of your friends most current
activities.
• Status updates are the backbone of Facebook. These
updates are usually short, mundane comments about
ordinary events. You add these comments at the top of the
page where it says, “What’s on your mind.”
News Feed

7. • Facebook allows users to have up to 5,000 friends on
their personal profile.
• Remember, everything you post, every group you follow,
every comment you “Like” paints a picture of who you
are.
Establish a Presence

8. • Friends, family, colleagues, and present and future
employers or customers can potentially have access to
your information so be careful what you post!
• Remember, your information may last forever! It is
virtually impossible to remove your information from
archives on social media sites.
• People have not be hired or have been fired because of
posts on Facebook. This is not uncommon!
Use Commonsense!

9. • Pages and Groups are primarily for business, while
profiles are primarily for individuals.
• When individuals “Like” your Business page or become a
“fan”, your post will appear on their News Feeds.
• Steps to Create your Business Page are included in this
week’s folder in Blackboard.
• The Wall becomes your default view
Set up a Business Page

10. • Unless you are working for a political campaign, it is a
good idea to avoid ongoing political or other
controversial rants.
• Remove controversial groups or Facebook pages from
your profile.
• Keep Watch – If you have friends that continually post off
color remarks, you may be considered guilty by
association. You may need to “defriend” a few people.
Facebook Basics for
Business

11. • Share links, events, photos, videos, and other content to
your status update.
• Photos and videos can also be shared through the
Publisher and other apps that Facebook runs.
Facebook for Business

12. • Profiles (for individuals), groups and pages (for
businesses) are the three ways to establish a presence on
Facebook.
• But this is the easy part! These Facebook pages are
useless without engaging, useful content that is updated
regularly.
• We will learn more about user generated content (UGC)
in the next course.
Summary