The Athens Convention and Visitors Bureau aims to increase tourism's economic impact through destination marketing, product development, and workforce initiatives. They receive a portion of the hotel-motel tax to fund the Athens Welcome Center and target music, UGA, and Atlanta as key audiences. In 2012, Clarke County saw $247 million in tourist expenditures, supporting over 2,450 jobs and $48 million in payroll.

2. Mission Statement
The Athens Convention and Visitors
Bureau is a proactive destination
marketing organization charged with
increasing the economic impact of
the hospitality industry, with active
involvement in tourism product
development and workforce development.

5. The CVB receives 31.42% of 7% and 15%
of our CVB share goes to fund the Athens
Welcome Center.

6. Target Leisure Travel Audiences
1. Music
2. UGA
3. Atlanta

7. 2012 TOURIST EXPENDITURES
Jobs Supported by Tourism
CLARKE COUNTY TOURIST EXPENDITURES –
$247 mil. (+ 5.1%)
14th in state (9th after metro Atlanta)
SUPPORTED BY TOURISM --$48 mil. payroll (+ 2.1%)
2,450 JOBS (+1.2%)
Source: GDEcD/USTA
Notes: percent increases from 2011. Direct
domestic travel impacts only are considered.

8. Hotel and Facility Inventory

9. Product Development