Social Media Workshop for Carolina PRSSA

1. social media workshop
carolina prssa
oct. 26, 2010

2. twitter
 audience: personal AND professional
 how-to: set up an account, post professional avatar AND bio,
follow friends/industry leaders/companies that interest you, start
commenting on tweets of others/sharing interesting links
 pros: VERY interactive, easy to reach out to professionals and
people you don’t know, huge learning community, medium-size
network
 cons: can’t say a lot (140 characters), unless you DM or make
account private everyone can see your tweets, spam
 things you may not know: take advantage of twitter chats

3. linkedin
 audience: professional, potential employers, co-workers, past
employers
 how-to: add past and present job experience, find professional
connections, join groups that relate to your field, add third-party
applications to expand your profile
 pros: expand your resume and portfolio online, ranks high with
Google, can get employers/co-workers to recommend you
 cons: can get cluttered, not a ton of interactivity, small network
 things you may not know: revamped – looks more like Facebook
and Linkedin

4. facebook
 audience: personal, friends & family, some professional
 how-to: set up a profile, join groups, fan pages, connect with
friends & family, add third-party applications to personalize your
profile
 pros: variety of privacy settings, huge network (more than 60
million)
 cons: need to know how to USE privacy settings, you don’t own
content, can’t control what others pos
 things you may not know: explore group and page options

5. youtube
 audience: personal and professional
 how-to: set up account, upload videos, embed videos into blogs
and websites
 pros: easy to embed videos into blogs, huge number of people
searching videos, lots of content, easy to leave comments on
videos
 cons: learning curve – have to know how to make videos, not as
interactive
 things you may not know: subscribe to channels you like

6. blogs & websites
 audience: professional
 how-to: make an account (wordpress.com), upload content
(resume, work samples, bio, etc.), start blogging about something
that interests you
 pros: relatively straight forward with content management sites,
ranks high in Google searches, interactive, connects all your social
media outlets
 cons: time consuming, takes a while to build up a large network,
customization is hard if you don’t know CSS/HTML, steep learning
curve

7. digg & stumbleupon
 audience: N/A
 how-to: create a profile, put in your interests, find articles that
others have ranked
 pros: good source to find information based on your interests
 cons: not interactive

8. other social media tools
 foursquare & other geo-location services to promote businesses
 del.ic.ious – social bookmarking
 flickr – share photos
 brazen careerist – online community
 tumblr & posterous– micro blogging sites
 myspace, friendfeed – social networking sites
 technorati – blog search engine

9. tips & strategy
 integrate social media outlets
 have a professional picture and bio
 follow professionals & organizations
 know privacy settings for different networks
 quality over quantity
 know your audience
 search engine optimization

10. pr pros/blogs to follow
 mashable
 pr sarah evans
 brian solis
 deidre breakenridge
 chris brogan
 prbreakfastclub
 the communications blog
 dan schawbel (student
branding blog & personal
branding blog)
 pr-squared
 social media strategy