Social media training for AHA board volunteers. Hudson Valley, NY region.

1. Founders Affiliate Digital Strategies
Communications & Development
Start the online
conversation…
with Heart

2. "Embed a digital mindset across the American Heart
Association to improve cardiovascular health and
reduce deaths by connecting people with the
resources and knowledge when and where they
need it, fostering meaningful interactions, and
creating a unified and consistent experience that will
provide AHA with the ability to innovate and adapt in
an evolving space.”
AHA|ASA Digital Strategy Vision Statement

3. Digital Communications Goals
Our digital and social media strategy is designed to help achieve the
organization’s mission while contributing to fundamental organization
objectives from improving brand awareness and customer service to
reducing costs. Our strategy aims to support our overall 2020 goal by:
Building awareness &
positive sentiment of the
AHA|ASA and our key
priorities
Increasing support of
signature events and
campaigns
Engaging volunteers,
donors, patients and
supporters
Increasing legislative
activity around policy
priorities

4. • Facebook - facebook.com/AmericanHeartNewYork
• Twitter - @HVHeartAssoc
• Blogs – HudsonValley.heart.org
• Web – heart.org/hudsonvalley
• Instagram - @foundersHeart
• Pinterest - @foundersHeart
• YouTube - youtube.com/AmericanHeartFDA
• LinkedIn – American Heart Association
Digital Footprint: Where Are We?

5. Who follows us on NYS Facebook?

6. Let’s Talk Tweets!

7. What to Tweet…and when..

8. HOW can you help support our mission via social media?
1. LIKE, FOLLOW, or connect with us! Every Like, Retweet & Share
spreads our life-saving messages to your family, friends and colleagues!
2. Share a personal story about why you support the AHA/ASA.
3. Have a Heart Walk team? Share it online!
4. Conducting a Wear Red Day event? Share a photo on social media!
5. Invite your friends to LIKE facebook.com/americanheartnewyork
6. Help us find survivors who will inspire others to support our mission.
7. Share our content and messaging and engage with us online!
The more people who share our stories and messaging, the more
lives we can touch, and the more lives we can save!
Volunteer Support – How you can help!

9. We Social Media Shares from Volunteers
Now we’ve reached his
934 friends!
We’ve connected with
555 of his followers!

10. What can you do RIGHT NOW to help?
Take our your smartphone right now!
Like us on Facebook!
facebook.com/americanheartnewyork
LIKE or SHARE our post on Facebook right now!
Follow us on Twitter!
Twitter.com/hvheartassoc
RETWEET our Tweet on Twitter!

11. • Many of our board members have played a role in recruiting
sponsors or may work for a company that is involved a
sponsor of our events and initiatives. Keep in mind that just
as individuals can help further our mission via social media,
so can companies and sponsors.
• We encourage companies to engage with us online and are
always happy to provide customized shareable content for
sponsors to help promote their involvement and support of
the AHA mission.
Sponsor Involvement

12. General web links to visit and share
www.heart.org
www.GoRedForWomen.org
www.strokeassociation.org
www.heart.org/CPR or www.heart.org/HandsOnlyCPR
www.yourethecure.org
www.DutchessUlsterHeartWalk.org
www.dutchessulstergored.heart.org