The Guide to Google+ for Business: Tips and Strategies via Google+

1. The guide to
Google+ for businesses
Tips and strategies

2. RED
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+1
2
+ Grow Your Following
and Promote Your Page
Engage Your Following
Get New Customers
Launch a New Offering
or Product
Develop Your Reputation
Connect with Colleagues
Measure Your Success
Grow Your Following and Promote
Your Page
s
siness
Share your page.
Share your page with friends, family and current customers. Send them an email
with a link to your new page, and ask them to follow and +1 it.
Link to your page.
Post a link to your page everywhere you have a presence on the web. This might
include your website, blog or other social networks. You should also add a link
to your page in the footer of your emails—this is a super effective way of getting
followers.
Get the Google+ badge.
The Google+ badge connects your website and your Google+ page, making it easier
for customers to follow and +1 your business. After installing the badge on your
website people can add your page to their circles directly from your site. The badge
also helps Google consolidate +1’s from your site and your page. The more +1’s you
get the better! To get your badge all you have to do is add a snippet of code to your
website. Click here to install the badge and learn more.
Now that your page is properly set up, it’s time to tell your followers and customers
about it. Individuals on Google+ must follow a Google+ page before a page can
add them to their circles. This means it’s super important to get as many people as
possible to follow your page. Once a person follows your page, you can add them to
your circles and push your posts to their stream for maximum visibility. Complete
these simple steps and you’ll have a following in no time:
Helpful Tip:
+1 helps people
discover relevant
content—a website,
a Google search
result, an ad, your
business—from the
people they already
know and trust. The
+1 button appears
on Google search,
websites and ads.
Adding the +1 button
to your website lets
users recommend
your content, knowing
that their friends and
contacts will see their
recommendation
when it’s most
relevant—in the
context of Google
search results.

3. RED
8, 86, 85, 1
221, 75, 57
#DD4B39
PANTONE 1788 C PANTONE 7456 C PANTONE 362 C PA
BLUE
59, 38, 1, 0
111, 143, 199
#6F8FC7
GREEN
74, 1, 100, 0
65, 179, 73
#41B349
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+1
3
Promote your page offline.
In your store, on fliers, business cards, receipts, shopping bags and everywhere else
you do offline advertising for your business.
Follow other Google+ pages.
A Google+ page can add other pages to circles at anytime—no need for them to
add you first. Follow businesses that interest and inspire you and businesses with
similar customers to yours. The more you engage with these pages, re-sharing
and commenting on posts, the more visibility you will get in the streams of their
followers. After all, their followers could be your next customers.
Turn on social extensions.
If you use AdWords to promote your business, this an essential step. Social Extensions
combine +1’s from your ads, Google+ page, and site and increases the likelihood of
social annotations showing on your ads. Search ads with social annotations show a
5-10% increase in click-through rate (CTR). By adding the power of recommendations,
Google+ can improve the marketing you do with Google. To learn more about turning
on Social Extensions click here.
Engage your following.
Share cool content regularly and show interest in and comment on your followers
posts. Commenting on others’ posts will make you visible to the people in their
circles, and visibility increases your chances of getting followed. For more tips on
engaging your following read the next section of this guide.
+ Grow Your Following
and Promote Your Page
Engage Your Following
Get New Customers
Launch a New Offering
or Product
Develop Your Reputation
Connect with Colleagues
Measure Your Success
Grow Your Following and Promote
Your Page
s
siness

4. RED
8, 86, 85, 1
221, 75, 57
#DD4B39
PANTONE 1788 C PANTONE 7456 C PANTONE 362 C PA
BLUE
59, 38, 1, 0
111, 143, 199
#6F8FC7
GREEN
74, 1, 100, 0
65, 179, 73
#41B349
DE
3,
25
#F
ACL
Public Circles Limited Extended
Circles
People
with Link
D
SHAREBOX
FULL LOGO
MISC
optionssettings close flag
PHOTOSSTREAM PROFILE
UNIFIED NAVIGATION 18x18
SIDEBAR NAVIGATION 13x13
+1
4
Grow Your Following
and Promote Your Page
+ Engage Your Following
Get New Customers
Launch a New Offering
or Product
Develop Your Reputation
Connect with Colleagues
Measure Your Success
Engage Your Following
Post often and keep it fresh.
It sounds obvious, but the key to keeping your following engaged is posting
interesting content, regularly. Each time you post it shows up in your followers
streams, and keeps your business top of mind. Every time someone reaches your
page they should be able to learn something new. We recommend posting at least
every other day—and don’t forget weekends!
Target your posts.
Once people add your business to their circles you can add them to circles of your
own, and segment your audience. You can segment by geography, gender, age—
whatever is most relevant for your business. This allows you to only deliver content
that is interesting to each customer. Try reaching out to your most valued customers
with an exclusive event just for them.
Use rich media.
Rich media such as photos, videos or graphs will catch people’s attention and make
them more likely to comment on, share, and learn from your page. Whenever you
post, try to add an image or video to illustrate your point.
Host Hangouts.
A Hangout is a multi-person video chat that lets you chat face-to-face-’to-face’ with up
to nine people at a time. Share your expertise, get customer feedback, announce a
new product, show behind the scenes footage, and much more—so get creative! For
other great Hangout ideas and tips on running a Hangout click here.
business
r business
Emily Yudofsky
Michelle Slater
Jenny Dela Cruz
Rico Farmer
Helpful Tip:
Google+ Events lets
you create and send
customer invites to
your followers right
from Google+. Click
here to learn more.

5. RED
8, 86, 85, 1
221, 75, 57
#DD4B39
PANTONE 1788 C PANTONE 7456 C PANTONE 362 C PA
BLUE
59, 38, 1, 0
111, 143, 199
#6F8FC7
GREEN
74, 1, 100, 0
65, 179, 73
#41B349
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3,
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Public Circles Limited Extended
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with Link
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5
Be responsive.
If someone comments on your post, make sure to respond in a timely fashion.
Even just a few words are enough to keep the conversation going. And don’t forget
to thank your followers for their comments by ‘+mentioning’ them in a post. For
example “Thank you +John Smith for your feedback on our new cake! So glad you like
it. Let us know how you like this weeks special!”
Ask questions.
The best way to get lots of people to comment on your posts is by asking questions.
When posing a question, it’s important to make it clear that you want to hear from
your audience. For example, “What kind of post do you most like seeing on our
page? Please tell us!”
Poll your audience.
Try asking customers and followers to +1 the picture, link, or post they like the best.
For example, you could post an album of different product designs then ask, “Which
design do like the best? +1 your favorite!”
Share insider content.
Provide your customers and followers with content they can’t find anywhere else.
Announce new products, give a behind-the-scenes tour of your business, and invite
people to exclusive events, just for Google+ followers.
Run exclusive promotions.
Make customers feel like insiders with special discounts. For example, post
promotions on Google+ such as, 20% off if you use the code ‘G+Page’ and only have
that code available in a post on Google+. Make sure to let your customers know that
you are offering exclusive deals on Google+ by posting signs in your store, on your
website or by sending an email to existing customers.
Create episodic content.
Generate sustained interest and keep customers coming back for more. Try hosting
weekly Hangouts on a certain topic or hold customer service sessions on a Hangout
at a specific time each week, so your customers can pop in to ask questions and
get support. Perhaps post a video every few days documenting the creation of a
new product. Or run a weekly competition in your store or on your website, then
announce the winners on your page.
Learn from others.
Follow other pages on Google+ that are active and have a large following. See what
they are doing and how people respond to their posts. Get ideas and adapt them for
your business.
Grow Your Following
and Promote Your Page
+ Engage Your Following
Get New Customers
Launch a New Offering
or Product
Develop Your Reputation
Connect with Colleagues
Measure Your Success
Engage Your Following
business
r business

6. RED
8, 86, 85, 1
221, 75, 57
#DD4B39
PANTONE 1788 C PANTONE 7456 C PANTONE 362 C PA
BLUE
59, 38, 1, 0
111, 143, 199
#6F8FC7
GREEN
74, 1, 100, 0
65, 179, 73
#41B349
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+1
6
Grow Your Following
and Promote Your Page
Engage Your Following
+ Get New Customers
Launch a New Offering
or Product
Develop Your Reputation
Connect with Colleagues
Measure Your Success
Get New Customers
Post publicly.
Make all of your posts pubic so the world can see what your business has to say. This
makes your content searchable and helps people interested in your content find you.
Enlist current customers.
Try reaching out to your followers on Google+, other social media, customers on your
website or in your store. Explicitly ask them to follow your page and recommend it
to their friends and followers. Then encourage them to +1, comment on and reshare
your posts. This gives your page visibility in the streams of their followers—your
potential new customers.
Thank your supporters.
Give the followers who recommend you a big ‘thank you,’ publicly in your stream by
+mentioning them in a comment or post. For example, “Huge thank you to +John
Smith for recommending +King Arther Flour”. Showing your appreciation is great for
your brand and encourages people to keep spreading the word about your business.
Add the Google+ badge to your site.
The Google+ badge connects your website and your Google+ page, making it easier
for your customers to follow and +1 your page. After installing the badge on your site
people can add your page to their circles directly from your website. The badge also
helps Google consolidate +1’s from your site and your Google+ page. The more +1s you
get the better! All you have to do is add a snippet of code to your website. Click here to
install the badge and find out more.
business
r business
RED
8, 86, 85, 1
221, 75, 57
#DD4B39
PANTONE 1788 C PANTONE 7456 C PANTONE 362 C PANTONE 1235 C PANTONE 123 C PANTONE 7527 C PANTONE 447 C PANTONE 7540 C PANTONE
Cool Gray 9 C
PANTONE
Cool Gray 4 C
PANTONE
Cool Gray 1 C
BLUE
59, 38, 1, 0
111, 143, 199
#6F8FC7
GREEN
74, 1, 100, 0
65, 179, 73
#41B349
DEEP YELLOW
3, 28, 89, 0
254, 185, 81
#F6BA3A
YELLOW
3, 18, 88, 0
221, 75, 57
#F8CC39
WARM WHITE
7, 6, 13, 0
235, 231, 219
#EBE7DB
DARK GRAY
67, 60, 57, 40
71, 71, 73
#474749
MEDIUM GRAY
60, 51, 51, 20
102, 102, 102
#666666
GRAY
44, 36, 37, 2
149, 149, 149
#959595
LIGHT GRAY
19, 15, 16, 0
204, 204, 204
#CCCCCC
COOL WHITE
9, 6, 7, 0
229, 229, 229
#F5F5F5
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with Link
Domain Only
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#cccccc
#666666
RED
8, 86, 85, 1
221, 75, 57
#DD4B39
PANTONE 1788 C PANTONE
Cool Gray 9 C
GRAY
44, 36, 37, 2
149, 149, 149
#959595
Android (one color)
g+ logo
PANTONE 362 C
GREEN
74, 1, 100, 0
65, 179, 73
#41B349
g+ Messenger
RED
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#DD4B39
PANTONE 1788 C
iOS (one color)
iOS USE ONLY
+1
Emily Yudofsky, Michelle Slater, Jenny Dela Cruz and 15075 +1’d this
Discover Android | android.com
www.android.com
Brings the power of Google and the web into your hands.

7. RED
8, 86, 85, 1
221, 75, 57
#DD4B39
PANTONE 1788 C PANTONE 7456 C PANTONE 362 C PA
BLUE
59, 38, 1, 0
111, 143, 199
#6F8FC7
GREEN
74, 1, 100, 0
65, 179, 73
#41B349
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+1
7
Get the +1 button.
Adding the +1 button to content on your website lets users recommend your content,
knowing that their friends and contacts will see their recommendation when it’s most
relevant—in the context of Google search results. If a user wants to share your content
right away, they can also use the +1 button to add a comment, pick the right circles,
and post to Google+ where people can discuss it with friends and reshare it with their
own social circles—all without leaving your site.
Follow other Google+ Pages.
A Google+ page can add other pages to circles at anytime—no need for them to
add you first. Follow businesses that interest and inspire you and businesses with
similar customers to yours. The more you engage with these pages, re-sharing and
commenting on posts, the more visibility you will get in the streams of their followers.
After all, their followers could be your next customers.
Turn on social extensions.
If you use AdWords to promote your business, this an essential step. Social Extensions
combine +1’s from your ads, Google+ page, and site and increases the likelihood of
social annotations showing on your ads. Search ads with personal recommendations
show a 5-10% increase in click-through rate (CTR). By adding the power of
recommendations, Google+ can improve the marketing you do with Google. To learn
more about turning on Social Extensions click here.
Add your page to AdWords Sitelinks.
The sitelinks ad extension lets you show links to pages beneath the text of your ads.
You should add your Google+ page as a sitelink so when people search for your
business, your page will be more visible. You can activate sitelinks by logging into your
AdWords account, selecting campaign settings, then clicking the “Ad extensions” tab.
Then edit your link text and URLs to include your page. Click here to learn more.
Engage your following.
Share cool content regularly and show interest and comment on what your followers
share in their posts. This will make you visible to the people in their circles and
increase the chances of your getting new customers. For more tips on engaging your
following read the ‘Engage your following’ section of this guide.
Grow Your Following
and Promote Your Page
Engage Your Following
+ Get New Customers
Launch a New Offering
or Product
Develop Your Reputation
Connect with Colleagues
Measure Your Success
Get New Customers
RED
8, 86, 85, 1
221, 75, 57
#DD4B39
PANTONE 1788 C PANTONE 7456 C PANTONE 362 C PANTONE 1235 C PANTONE 123 C PANTONE 7527 C PANTONE 447 C PANTONE 7540 C PANTONE
Cool Gray 9 C
PANTONE
Cool Gray 4 C
PANTONE
Cool Gray 1 C
BLUE
59, 38, 1, 0
111, 143, 199
#6F8FC7
GREEN
74, 1, 100, 0
65, 179, 73
#41B349
DEEP YELLOW
3, 28, 89, 0
254, 185, 81
#F6BA3A
YELLOW
3, 18, 88, 0
221, 75, 57
#F8CC39
WARM WHITE
7, 6, 13, 0
235, 231, 219
#EBE7DB
DARK GRAY
67, 60, 57, 40
71, 71, 73
#474749
MEDIUM GRAY
60, 51, 51, 20
102, 102, 102
#666666
GRAY
44, 36, 37, 2
149, 149, 149
#959595
LIGHT GRAY
19, 15, 16, 0
204, 204, 204
#CCCCCC
COOL WHITE
9, 6, 7, 0
229, 229, 229
#F5F5F5
ACL
Public Circles Limited Extended
Circles
People
with Link
Domain Only
You
SHAREBOX
MISC
GroupInviteoptionssettings close flag
PHOTOSSTREAM PROFILE STREAM MESSENGER HANGOUT SPARKSGAMES +PAGES
UNIFIED NAVIGATION 18x18
SIDEBAR NAVIGATION 13x13
#e5e5e5
#cccccc
#666666
RED
8, 86, 85, 1
221, 75, 57
#DD4B39
PANTONE 1788 C PANTONE
Cool Gray 9 C
GRAY
44, 36, 37, 2
149, 149, 149
#959595
Android (one color)
g+ logo
PANTONE 362 C
GREEN
74, 1, 100, 0
65, 179, 73
#41B349
g+ Messenger
RED
8, 86, 85, 1
221, 75, 57
#DD4B39
PANTONE 1788 C
iOS (one color)
iOS USE ONLY
+1

8. RED
8, 86, 85, 1
221, 75, 57
#DD4B39
PANTONE 1788 C PANTONE 7456 C PANTONE 362 C PA
BLUE
59, 38, 1, 0
111, 143, 199
#6F8FC7
GREEN
74, 1, 100, 0
65, 179, 73
#41B349
DE
3,
25
#F
ACL
Public Circles Limited Extended
Circles
People
with Link
D
SHAREBOX
FULL LOGO
MISC
optionssettings close flag
PHOTOSSTREAM PROFILE
UNIFIED NAVIGATION 18x18
SIDEBAR NAVIGATION 13x13
+1
8
Grow Your Following
and Promote Your Page
Engage Your Following
Get New Customers
+ Launch a New Offering
or Product
Develop Your Reputation
Connect with Colleagues
Measure Your Success
Launch a New Offering or Product
Make announcements on Google+ first.
And let your followers know that something new is on the way. This will generate
hype and buzz and encourage your followers to regularly check back for updates.
Start a countdown.
This will create excitement as you get closer to the launch date.
Poll your followers.
Encourage your customers to contribute to the evolution of the new offering before
you launch it. Use +1s to let them vote for their favorite features or designs.
Host a focus group.
Use Hangouts to host a mini-focus group. Chat face-to-face-to-’face’ with customers
to get their feedback. Encourage active discussion among your guests and watch as
new ideas form and excitement builds around your product. Click here for tips on
launching a Hangout.
Show appreciation.
Thank your followers for their feedback. Let specific people know when you have
implemented their suggestions. They’ll be thrilled to know you value their opinion.

9. RED
8, 86, 85, 1
221, 75, 57
#DD4B39
PANTONE 1788 C PANTONE 7456 C PANTONE 362 C PA
BLUE
59, 38, 1, 0
111, 143, 199
#6F8FC7
GREEN
74, 1, 100, 0
65, 179, 73
#41B349
DE
3,
25
#F
ACL
Public Circles Limited Extended
Circles
People
with Link
D
SHAREBOX
FULL LOGO
MISC
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PHOTOSSTREAM PROFILE
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+1
9
Target influencers.
Ripples lets you see how your posts spread across Google+, who’s sharing and
resharing your content and whose opinions matter. Use it to identify influencers and
have them spread the word about your new offering. Send influencers a preview of
your product so they can talk it up and spread the word before it launches.
Create exclusivity.
Offer early access to all of your followers on Google+ or use Circles to target specific
groups of people.
Launch in style.
Use Hangouts to officially launch your offering. It’s a unique way to show off your
new offering in depth and answer questions.
Encourage +1s.
After you launch your offering make sure to actively encourage your following to +1
all your posts about the new product or service.
Host a launch party.
Google+ Events lets you create and send custom invites to your followers right from
Google+. Choose from a collection of beautiful animated themes or easily create an
invite from one of your own photos. Events automatically syncs with your Google
Calendar and everybody going to the event can share photos to a single photo
collection. To learn more about Google+ Events click here.
Grow Your Following
and Promote Your Page
Engage Your Following
Get New Customers
+ Launch a New Offering
or Product
Develop Your Reputation
Connect with Colleagues
Measure Your Success
Launch a New Offering or Product

10. RED
8, 86, 85, 1
221, 75, 57
#DD4B39
PANTONE 1788 C PANTONE 7456 C PANTONE 362 C PA
BLUE
59, 38, 1, 0
111, 143, 199
#6F8FC7
GREEN
74, 1, 100, 0
65, 179, 73
#41B349
DE
3,
25
#F
ACL
Public Circles Limited Extended
Circles
People
with Link
D
SHAREBOX
FULL LOGO
MISC
optionssettings close flag
PHOTOSSTREAM PROFILE
UNIFIED NAVIGATION 18x18
SIDEBAR NAVIGATION 13x13
+1
10
Grow Your Following
and Promote Your Page
Engage Your Following
Get New Customers
Launch a New Offering
or Product
+ Develop Your Reputation
Connect with Colleagues
Measure Your Success
Develop Your Reputation
Follow specialists in your field.
Add them to a circle, learn from them and re-share any interesting content they post.
Commenting on their posts will give your business visibility in the streams of their
followers and grow your reputation among peers.
Share your opinion.
Re-share interesting articles, post links, pictures and videos related to your field and
include your opinion on the topic. By adding commentary to good content you’ll
begin to build a respectful reputation and be regarded as savvy in your area of
expertise.
Monitor your reputation.
Use ‘Saved searches’ to see what others are saying about your business. Search for
your business on Google+ then click ‘Save this search’ in the upper right corner of
your screen. Now you can easily review what’s buzzing about your business every
time you log into Google+. Just click the ‘Explore Icon’ on the navigation ribbon
and click your business name under ‘your saved searches’ on the right side of your
screen.
Offer help.
Try hosting weekly ‘office hours’ or customer service sessions using Hangouts.
Hangout at a specific time each week so your customers can pop in to ask questions
and get support. Letting your customers know you’re consistently there to help them
is a great way to demonstrate dedication to your customers and build your brand.
Click here to learn more about Hangouts.
Teach what you know.
Whether you’re a baker, plumber, shop owner, or accountant you have skills to share
and people waiting to learn. Post weekly tips on your expertise or show them first
hand in a Hangout. Creating episodic content is a great way to generate sustained
interest and keep customers learning and coming back for more.
for business
for business

11. RED
8, 86, 85, 1
221, 75, 57
#DD4B39
PANTONE 1788 C PANTONE 7456 C PANTONE 362 C PA
BLUE
59, 38, 1, 0
111, 143, 199
#6F8FC7
GREEN
74, 1, 100, 0
65, 179, 73
#41B349
DE
3,
25
#F
ACL
Public Circles Limited Extended
Circles
People
with Link
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SHAREBOX
FULL LOGO
MISC
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PHOTOSSTREAM PROFILE
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+1
11
Grow Your Following
and Promote Your Page
Engage Your Following
Get New Customers
Launch a New Offering
or Product
Develop Your Reputation
+ Connect with Colleagues
Measure Your Success
Connect with Colleagues
Get your team on Google+.
Make sure all of your employees or colleagues have set up a personal Google+
profile so that you can connect, share and get closer to your team. For more
information on setting up a personal profile click here.
Share responsibility.
Add colleagues as managers of your new page so they can post and share on behalf
of your business too. To add managers click on the page name in the very top right
corner of the screen. Then click “Managers” and enter the email addresses of the
people you would like to contribute to the page. In order to be a manager they must
have a personal profile on Google+.
Share only what matters.
Circles makes it easy to share the right things with the right people, just like in real
life. With circles, you can share some things with colleagues, others with partners,
and whatever you like with close friends and family. Create a circle dedicated to your
internal team so that you can easily share work-related content with them.
Pop into meetings.
Whether you’re at home, the office or even the beach, Hangouts let you meet
with your team any time from any where. You can share screens or open a new or
existing Google doc and work on it together-all in real time.
Train your team.
Use angouts to hold training sessions for team members in different locations.
Think of it as a remote classroom. You can also record these Hangouts and re-share
the videos so colleagues that weren’t able to make it can learn from the session at
their own convenience.

12. RED
8, 86, 85, 1
221, 75, 57
#DD4B39
PANTONE 1788 C PANTONE 7456 C PANTONE 362 C PA
BLUE
59, 38, 1, 0
111, 143, 199
#6F8FC7
GREEN
74, 1, 100, 0
65, 179, 73
#41B349
DE
3,
25
#F
ACL
Public Circles Limited Extended
Circles
People
with Link
D
SHAREBOX
FULL LOGO
MISC
optionssettings close flag
PHOTOSSTREAM PROFILE
UNIFIED NAVIGATION 18x18
SIDEBAR NAVIGATION 13x13
+1
12
Grow Your Following
and Promote Your Page
Engage Your Following
Get New Customers
Launch a New Offering
or Product
Develop Your Reputation
Connect with Colleagues
+ Measure Your Success
Measure Your Success
Find influencers.
Google+ Ripples lets you see how your posts spread across Google+, who’s sharing and
resharing your content and whose opinions are most influential. Ripples creates an
interactive graphic of the public shares of any public post on Google+ to show you
how it has spread through the network and help you discover your most important
advocates. To view Ripples for a public post in your stream, just click the dropdown
arrow at the top of the post you’re curious about and click View Ripples. To view
Ripples for a specific URL, open the Ripples dialog box, and in the top corner, enter
the URL you want to see Ripples for. You’ll see a visualization for all the public shares
of that URL on Google+.
Gain insight.
Social is notoriously hard to measure. What does a new visitor to your website from
Google+ or a shared piece of content mean for the number you care about most—
your bottom line? Now you can credit your activities, including those in Google+, with
the real dollar amounts that they are generating on your website, just like you do
with the rest of your campaigns. To learn more click here.
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