This document contains a selection of work from my personal portfolio. It includes projects I have completed at my own company Paperspace Design as well as ones I have worked on whilst employed by other design companies namely Proof Consultancy, Love Interiors and Quadrant Design.

1. Portfolio of Work
Carrie Webb 2012
This document contains a selection of work from my personal portfolio. It includes projects I have
completed at my own company Paperspace Design as well as ones I have worked on whilst employed
by other design companies namely Proof Consultancy, Love Interiors and Quadrant Design.
For more information on my work or Paperspace Design services please contact me
portfolio@paperspacedesign.co.uk

2. Isakaya
[work in progress] Our brief
was to develop a brand
identity and interior design
scheme for the refurbishment
of this Oriental buffet
restaurant.. Blending
traditional Japanese
materials with contemporary
elements Paperspace Design
created a dramatic, tactile
interior scheme that makes
food the focus. Our design for
the logo features a bold clear
font for the name and a hand-
painted 'splash of soy sauce'
hinting at the food offer and
conveying the inclusive, laid-
back nature of the restaurant.
ISAKAYA RESTUARANT LONDON

3. Pullman St. Pancras
This £11m refurbishment project of a 300 bedroom hotel included public areas, bedrooms, suites and conferencing facilities and
allowed Accor to re-brand this existing run down Novotel as the first UK Pullman, their prestigious five star brand.
As a key member of a small team my role as senior designer on this project involved, over the course of a year, everything from the
initial pitch to space planning, concept design, furniture design and specifications, client presentations and the production of a profile
drawing package. I was an important point of contact for the client, architects and contractors.
PULLMAN HOTEL LONDON

4. The scheme was based around an idea of modern British design with tailoring being a major influence. We also drew inspiration from the aesthetics of classic train travel based
on the Pullman name and the proximity of the hotel to Kings Cross St Pancras station. The public areas were dramatically reconfigured and a huge feature wall provided a strong
backdrop to the space and linked the reception, bar and restaurant together. A number of operational issues were also addressed such as the lack of breakfast covers and
luggage storage. A critical part of the design included a new staircase running up to the first floor which linked the conferencing facilities together over three floors and creating
a much more appealing conferencing offer for the hotel to market.
PULLMAN HOTEL LONDON

5. Ms Cupcake
Specialist vegan bakery Ms Cupcake approached Paperspace
Design for help when they were unable to bake enough cakes to
satisfy demand. Their problem was they couldn’t work out a way to
improve the space they had to enable them to increase production.
Through observation and discussion we developed a new layout
that gave them additional layout space for cake decoration, better
storage and improved production efficiency. We also came up with
some simple solutions to make the shop look tidier and more
appealing. As a direct results of Paperspace Design’s involvement
Ms Cupcake were able to increase their production significantly
which allowed them to move into the wholesale market.
MS CUPCAKE STORE BRIXTON

6. Private Residence
This large, contemporary, new-build house over three floors included six bedrooms, a pool and spa area, cinema room and a wine store. As Lead Designer on this project I was
responsible for overseeing the development of the design, the production of drawings and specifications, managing deadlines and maintaining close relationships with the
client and architect. My team developed interior layouts, design concepts, specifications and a full set of technical drawings for tender. Our scope covered the selection of
colours and materials and the design of bespoke joinery items as well as furniture and lighting layouts and specifications for all rooms in the house.
PRIVATE RESIDENCE BUCKINGHAMSHIRE

7. Old Fire Station
Responding to the brief of 'more grime, less glam,' Paperspace
Design prepared a new interior scheme for this leading
Bournemouth nightclub. The design features exposed concrete
and industrial sterling board which contrast with neon acrylic for
an edgy, modern aesthetic..
OLD FIRE STATION BOURNEMOUTH

8. Gabriel's Vine
Paperspace Design developed a new brand identity and store concept for London based wine retailer Gabriel’s Vine.
The design blends traditional elements with exciting, modern aesthetics to portray a contemporary yet well
established company.
GABRIEL'S VINE

9. Light-weight wine racking ensures the wine itself is the real hero and is not overpowered
by heavy looking joinery. Bespoke display tables allow certain wines to be featured and
break up the expanse so it does not become overwhelming for the customer.
Pushing the limits of the brief Paperspace Design introduced the idea of self service
wine dispensers to allow customers to try before they buy as well as a tasting table
which provides the opportunity for intimate wine-tasting and pairing events promoting
sales and elevating the brand.
GABRIEL'S VINE

10. Jaz & Juls
Jasmine and Juliet came to Paperspace Design looking for a creative yet cost effective interior
design scheme for their new Chocolate House. Our brief centred around blending contemporary
and vintage elements to create a glamourous, quirky and fun interior.
JAZ & JULS CHOCOLATE HOUSE

11. “Carrie understood what we
wanted very quickly and came
back with a concept that
reflected our style and
message. She looked for
creative ways to work with a
low budget and gave
consideration to our efforts to
be ethically and
environmentally sustainable.
Paperspace Design are really
setting themselves up as
specialists in their sector; they
are knowledgeable and have
good contacts, are friendly and
professional and care about
their work.”
- Juliet Sampson, Jaz & Juls
JAZ & JULS CHOCOLATE HOUSE

12. Ibis
Our brief was to create a new scheme for three Ibis sites reflecting the brand values of ‘hotels the way you like them’ and
‘the human touch.’ The three very different sites all posed challenges and required research and analysis before designs
could be developed. Our proposal offered solutions to various operational issues as well as an interior scheme that
offered consistency over the sites whilst giving each hotel it’s own identity suited to it’s situation.
The colours and materials chosen added texture and softness to help create a warm and friendly atmosphere but
remained on-brand for Ibis, not moving into the boutique hotel aesthetic. Lighting was a critical part of the scheme to help
create intimacy and define areas within the large open plan spaces.
The client wanted to achieve a three-fold increase in food and beverage revenue so our design incorporated a number of
elements to help promote the food offer. Because of the service and staffing levels (Ibis is a 3 star brand) we were not
able to do this by the display of fresh product so displays were designed to incorporate live stock of non-perishable food,
crockery and kitchenware in order to create a gastronomic feel whilst being practical to maintain.
IBIS MULTIPLE LONDON SITES

13. Private Residence
Concept design and visualisation for this high end residential client.
A 6m tall fish tank creates a unique and dramatic focal point for the marble
clad basement pool.
In the cinema black and white photos mirror the illuminated back bar display
and mirror cladding disguises an awkward corner.
PRIVATE RESIDENCE LONDON

14. Aroma Restaurant
A site assessment and discussions with the
client revealed a number of operational issues
as well as an outdated interior and poor
communication of the offer. Paperspace Design
created a new concept that whilst retaining the
long standing brand values of modern,
affordable Chinese dining also elevated the
restaurant to a more sophisticated offer in
order to attract a wider range of clientele.
AROMA RESTAURANT

15. Inspiration was taken from the modern chinese city
aesthetic and a more dynamic plan layout addresses
operational issues as well as creating a dramatic focal point
around the theatrical open kitchen. We also developed a
new shopfront and sigange design to improve visibility and
communicate the offer more effectively and proposed a
new external takeaway counter to respond to the trend for
street food and the market for ‘grab and go’ at this site.
AROMA RESTAURANT

16. Five Star Bedroom Concept
This classic, luxury junior suite concept was designed as a
prototype and features sumptuous yet modern FF&E combined
with the latest technology.
FIVE STAR BEDROOM CONCEPT

17. Flemings Mayfair Hotel
As part of a team consisting of structural engineers, mechanical and electrical engineers and quantity
surveyors we put together a proposal for the complete refurbishment of all public areas of this prestigious
boutique hotel. Our proposal was based around opening up the central areas and creating better visibility of
the food and beverage offerings as well as providing additional services such as a business centre and library
lounge bar.
FLEMINGS MAYFAIR LONDON

18. OCBC Bank Concept
Working in conjunction with a Singapore based
branding agency we developed this modular interior
design scheme as a pitch for the new youth focused
division of OCBC Bank. With the emphasis on lifestyle
banking in a retail format the plan includes product
browsing and interaction and ATMs for self service
banking. Our scheme is vibrant and exciting making
use of modern technology and innovative materials to
convey the cool, high energy image of the bank.
OCBC SINGAPORE

19. Novotel London West Restaurant
NOV
OTEL
The brief for this UK flagship hotel was to create a sophisticated interior with a slightly more classic feel than the usual Novotel. Our design for the restaurant features a
LON
sweeping curve with banquette seating dividing the upper and lower levels and creating a structure around which to base the layout. Warm, luxurious finishes combine with
exciting bespoke lighting and furniture designs to create a five star impression on a four star budget.
DON
WES
T
REST
AURA
NT
NOVOTEL LONDON WEST RESTAURANT

20. Novotel London West Lounge Bar
In order to create a dramatic improvement to this space working within the brief of an FF&E refurbishment, emphasis was on good quality but cost
effective furniture and an innovative use of materials. For example, existing dividing columns were modernised with bright green glass panel inserts and a
laminate 'blackboard' wall was introduced with graphic displays to promote coffee and wine sales. Details such as picture frames to the structural columns
helped to create the relaxed but business like atmosphere required for this conference focused venue.
NOVOTEL LONDON WEST LOUNGE BAR

21. Novotel London
West Cocktail
Bar
Our brief was to create a destination bar
within this prestigious hotel. A black floor
and ceiling finish along the centre of the
space accommodates the bespoke bar
with leather pad and the matching
seating booths. A variety of seating
options provides an intimate feel and
allows for larger groups as well as
couples. A bespoke feature chandelier
running the length of the bar adds
glamour. My choice of colours, materials
and furniture all enhance the sexy,
moody and sophisticated atmosphere.
NOVOTEL LONDON WEST COCKTAIL BAR

22. Novotel Eindhoven
As lead designer for this project I was responsible for the complete conceptual design of
reception, bar, restaurant and toilet areas from space planning to FF&E specification and
visualization. Having presented the concept to the client in the Netherlands and whilst
liaising directly with all members of the client team, I developed the design into a full drawing
package and continued to support the team whilst the project was onsite.
NOVOTEL EINDHOVEN

23. NOVOTEL EINDHOVEN

24. Novotel London Waterloo Bar
The refurbishment of the reception and restaurant areas at this Central London hotel was rewarded by them earning a coveted four star
rating; the bar area was the final, high profile, piece to fall into place on this project.
Our design opened up the available space. This allows views between the reception, bar and restaurant, encouraging guests to spend longer in
the food and beverage areas. An island bar with bar dining tables on the restaurant side also helps to link the spaces and provide a range of
dining options for guests.
This refurbishment saw our client reporting significant uplifts in food and beverage revenues and a change in client profile charictarised by a
shift towards more profitable beverages wines and spirits being consumed by a younger and more affluent demographic.
NOVOTEL WATERLOO BAR

25. Novotel Amsterdam City
As Novotel's new European flagship hotel, Novotel
Amsterdam City was a prestigious €2M project. Working in
a team of five we developed a comprehensive concept and
drawing package for the entire ground floor public spaces
constituting an area of over 4000sqm and including
reception areas, conference spaces, a bar, several
restaurants, wellness area and an airline crew lounge.
The overall concept was developed as a team working with
the themes of Novotel's new 'Natural Living' campaign. We
used a continuous stone feature wall which extends from
one end of the space to the other providing a unifying
backdrop to the individual area schemes. A base palette of
colours and materials was also developed to ensure
consistency throughout the space.
We then took a number of areas each and developed
individual schemes to compliment the overall concept. I
worked on the reception, café and crew lounge areas
developing designs for flooring, ceiling details, joinery items
and FF&E.
NOVOTEL AMSTERDAM

26. NOVOTEL
AMSTERDAM
NOVOTEL AMSTERDAM

27. Alisan Restaurant and Bar, Wembley
This prestigious restaurant design project opposite the new Wembley stadium began with
the space planning of the large empty unit to include a 200 cover restaurant, a mezzanine
bar lounge, a private function room and all back of house areas. As lead designer for the
project I was responsible for the concept design, construction drawing package, FF&E
specifications, statutory approvals and on-site support. Absence of a main contractor for
this million pound project meant that a high level of service and involvement with the
client and contractors was necessary.
ALISAN RESTAURANT LONDON

28. Document House Newbury
This renovation of an old document store into a modern and sophisticated bar was particularly interesting because of the opportunities and restrictions created by the
existing listed building. I was responsible for the conceptual scheme, FF&E specification and implementation of the design. The visual brand identity was also born from the
interior design concept I created.
DOCUMENT HOUSE BAR