https://oncarrot.com - For real estate investors managing their own AdWords campaigns, finding the right tools to increase click-through rates can be difficult. If you are looking to use PPC as a real estate investing lead gen marketing tool, knowing this 3 simple tactics can be important to generate more traffic. We have found that click-through rates can increase 30% by implementing these simple tricks: Ad Extensions, Local Ad Copy, Display URL's. Read through it and be sure to ask us any questions you have.

1. PPC Strategy Call:
Come w/ questions, walk away w/ a plan.
Weekly LIVE Carrot Mastermind Call
Value: $199 per week

2. As Soon As You Have
Questions Write Them Down...

3. Weekly Dose Of Awesomeness
"Adrian - Thanks for the personal
video. Never expected that and
certainly not on a Sunday. Thanks
Tim Cook via HS"

4. About Me
Brendan Holmes
In-House Traffic Guy at InvestorCarrot
AdWords and Bing Certified
Managing PPC for real estate investors for almost 3 years
Here to help educate so you can improve ROI on your own campaigns
PPC Management
Search Engine Marketing Certified – Oregon State University

5. How many Investors are currently
managing or have managed their own
AdWords campaigns?

6. • Increase click-through-rate by 30% using Ad Extensions
• Write targeted and compelling ad copy
• Use keywords in the display URL
Today’s Goal: Help you create higher converting PPC ads by using super
simple techniques
3 Effective Adwords Advertising Tactics

7. Ad Extensions - 30% CTR
• Free ad “real estate”
• Increase Quality Score by boosting ad relevancy & click-
through-rate

8. 4 Main Ad Extensions to Test
• Sitelinks
• Call extension
• Callout
• Structured snippets

9. 1 - Sitelinks
• Allow you to include up to four landing pages in your
ad
• Shown to increase click-through-rate by up to 30%
Example showing an InvestorCarrot client Ad
Sitelinks: Who We Are - FAQ’s – How We Buy Houses – Get a Cash Offer
Today

10. 2 - Call Extensions
• Don’t use phone number in
ad text. Use a call
extension
• Business phone number of
Google Call Forwarding
Number
• Clickable on mobile
• Call tracking (reporting)

11. 3 - Callout Extensions
• Draw attention to your unique selling points
• Non-clickable
• Resource to extend ad copy
Include benefits such as Sales Quotes in 24 Hours – Fair All-Cash Offers –
No Real Estate Agent Fees

12. 4 - Structured Snippets
• Latest extension feature
• Highlight important aspects of your service
• Give your audience a further glance into what you’re
providing (or buying)
You must choose Types: Use that space for what you’re buying or
selling

13. Benefits
• Builds Credibility
• Stand apart for National ads
• Your unique sales pitch
Write Targeted and Compelling Ad Copy
• Higher click-through-rates
• Higher Quality Scores
• Higher conversion rates
Leads to…

14. National Ads = No Connection
You wouldn’t know these are ads for
Google search we buy houses Baltimore
Don’t be one of
these ads

15. Instead…
Use:
• Location text. Searchers usually feel a connection to
a local company.
• Your unique selling position.

16. Don’t Overlook Display URLs
Benefits
• Create a more targeted, keyword specific ad text
• Eye tracking (gaze time)
Leads to…
• Higher click-through-rates
• Higher lead conversions

17. Display URL Ad
Carrot Client ad example
of using Sell-My-House in
the display url.
Helps:
● Stand out visually
● Increase quality score
for keyword sell my
house

18. How do we more clicks and conversions?
• Have a plan
• Test
• Track results
• Patience
• Ad Extensions: Sitelinks, Call, Callout, Structured
Snippets
• Location-based ad copy
• Display URL Extensions - Add Keywords for Quality
Score and Relevance

19. www.onCarrot.com/account
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